Branding Promoter and Marketing

Aparna Constructions And Estates; Bengaluru; On-site; INR 450,000 - 750,000; Full time

Job summary

Aparna Constructions And Estates in Bengaluru seeks a marketing professional to design and publish materials, manage multi-channel campaigns, and optimize ad spend. You will coordinate with agencies and senior management to publish content across Social, PR, ATL/BTL events.

The role emphasizes vendor negotiations, campaign measurement, and strategic insights to maximize reach and impact of advertising across mediums in a fast-paced environment.

Responsibilities

• Design and develop marketing materials/ collaterals / videos/ tools and social media content for publishing
• Responsible for creating and delivering the plan and activity in all marketing channels including Social, PR, ATL, BTL and events
• Negotiate agent and vendor contracts for cost savings and optimal revenue and volume for the posting of advertisement.
• Consolidate and summarize all the expenditure by incurred by the ATL & BTL activities
• Collect all artwork or content from the agencies on time and get the approvel from senior management for publication.
• Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio
• Reach out to all agency managers to gain key insights into advertising possibilities.
• Identify decision-makers at specific mediums from the agencies and build relationships with to get best negotiating price.

Job description

Role & responsibilities

• Design and develop marketing materials/ collaterals / videos/ tools and social media content for publishing
• Responsible for creating and delivering the plan and activity in all marketing channels including Social, PR, ATL, BTL and events
• Negotiate agent and vendor contracts for cost savings and optimal revenue and volume for the posting of advertisement.
• Consolidate and summarize all the expenditure by incurred by the ATL & BTL activities
• Collect all artwork or content from the agencies on time and get the approvel from senior management for publication.
• Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio
• Reach out to all agency managers to gain key insights into advertising possibilities.
• Identify decision-makers at specific mediums from the agencies and build relationships with to get best negotiating price.