Meta Ads Specialist

8Spades Advertising Pvt. Ltd.; Velachery; Vor Ort; INR 700.000 - 1.100.000; Vollzeit

Zusammenfassung

8Spades Advertising Pvt. Ltd. in Velachery, Tamil Nadu, seeks a results‑driven digital marketing professional to lead Meta campaigns for lead generation, website conversions, sales, and awareness aligned to client goals.

You will plan audience strategies, collaborate with copywriters and design teams, test creatives, validate pixels and conversions, monitor budgets and performance, and continuously optimize campaigns to improve results.

Aufgaben

• Understand each client’s business, customers, buying motivations, and growth objectives.
• Develop campaign strategies covering customer acquisition, remarketing, budgets, and performance targets.
• Set up and manage Meta campaigns for lead generation, website conversions, sales, and awareness as relevant to client goals.
• Plan audience strategies using customer data, custom audiences, lookalike audiences, and broad targeting where appropriate.
• Work closely with copywriters, designers, and video teams to develop strong hooks, messages, offers, and ad formats.
• Build a structured creative testing plan and turn performance insights into actionable creative briefs.
• Set up and validate Meta Pixel, conversion events, and Conversions API integrations with technical support where required.
• Monitor budgets, delivery, frequency, acquisition costs, and conversion performance.
• Identify creative fatigue and coordinate timely refreshes.
• Test lead forms, landing pages, offers, and conversion journeys to improve results.
• Work with client sales teams to assess lead quality and improve the connection between advertising and sales.
• Prepare clear reports with results, learnings, and next steps; apply relevant platform updates.
• Creative judgement: Recognises strong hooks, persuasive messages, and content that earns attention.
• Audience empathy: Understands what motivates people to notice, enquire, and purchase.
• Analytical thinking: Uses data to evaluate creative and campaign decisions.
• Experimentation mindset: Tests ideas systematically and learns quickly from results.
• Ownership: Takes responsibility for budgets, execution, and continuous improvement.
• Collaboration: Gives clear, constructive feedback to creative and account teams.
• Business focus and integrity: Prioritises qualified leads and sales, and communicates results honestly.

Jobbeschreibung

• Understand each client’s business, customers, buying motivations, and growth objectives.
• Develop campaign strategies covering customer acquisition, remarketing, budgets, and performance targets.
• Set up and manage Meta campaigns for lead generation, website conversions, sales, and awareness as relevant to client goals.
• Plan audience strategies using customer data, custom audiences, lookalike audiences, and broad targeting where appropriate.
• Work closely with copywriters, designers, and video teams to develop strong hooks, messages, offers, and ad formats.
• Build a structured creative testing plan and turn performance insights into actionable creative briefs.
• Set up and validate Meta Pixel, conversion events, and Conversions API integrations with technical support where required.
• Monitor budgets, delivery, frequency, acquisition costs, and conversion performance.
• Identify creative fatigue and coordinate timely refreshes.
• Test lead forms, landing pages, offers, and conversion journeys to improve results.
• Work with client sales teams to assess lead quality and improve the connection between advertising and sales.
• Prepare clear reports with results, learnings, and next steps; apply relevant platform updates.
• Creative judgement: Recognises strong hooks, persuasive messages, and content that earns attention.
• Audience empathy: Understands what motivates people to notice, enquire, and purchase.
• Analytical thinking: Uses data to evaluate creative and campaign decisions.
• Experimentation mindset: Tests ideas systematically and learns quickly from results.
• Ownership: Takes responsibility for budgets, execution, and continuous improvement.
• Collaboration: Gives clear, constructive feedback to creative and account teams.
• Business focus and integrity: Prioritises qualified leads and sales, and communicates results honestly.