Meta Ads Experts (Digital Marketing Agency)

Globelance; Gurugram District; On-site; INR 558,000 - 892,800; Full time

Job summary

Globelance in Gurugram is seeking a skilled Meta Ads Expert to manage and optimize paid campaigns on Facebook and Instagram. The role requires strong expertise in audience segmentation, campaign tracking, and performance analysis to drive client outcomes.

You will implement Meta Pixel, CAPI, and Events Manager, conduct A/B tests, and generate data-driven reports for improving performance across multiple client accounts. A data-driven marketer with strong communication skills thrives here.

Qualifications

• Strong expertise in Meta Ads Manager (Facebook & Instagram Ads).
• Experience with Meta Pixel, Conversion API (CAPI), Events Manager, and campaign tracking.
• Strong understanding of audience segmentation, A/B testing, and campaign optimization.
• Excellent analytical and reporting skills with the ability to interpret data.
• Exceptional verbal and written communication skills.
• Strong client communication and account management skills.
• Ability to manage multiple client accounts simultaneously.

Responsibilities

• Manage and optimize Meta Ads campaigns using Ads Manager for Facebook and Instagram.
• Implement and monitor Meta Pixel, Conversion API (CAPI), and Events Manager for accurate tracking and reporting.
• Conduct audience segmentation and A/B testing to enhance campaign performance.
• Analyze campaign data and generate reports to inform performance-driven decisions.
• Communicate effectively with clients to understand their needs and provide strategic recommendations.
• Manage multiple client accounts simultaneously while ensuring high-quality service and results.

Skills

Meta Ads Manager

Audience segmentation

A/B testing

Campaign optimization

Analytics & reporting

Verbal and written communication

Client communication

Multi-account management

Education

Bachelor’s degree in Marketing/Business

Meta Blueprint Certification

Tools

Meta Pixel

Conversion API (CAPI)

Events Manager

Job description

Meta Ads Expert

Location: Gurugram

Salary: ₹50,000 – ₹80,000 per month

Experience: 3 years

About Us:

We are a dynamic digital marketing agency specializing in delivering innovative solutions to our clients. Our team is passionate about driving results through effective digital marketing strategies, and we are looking for a skilled Meta Ads Expert to join our growing team.

Job Summary:

The Meta Ads Expert will be responsible for managing and optimizing paid advertising campaigns on Facebook and Instagram. This role requires a strong understanding of audience segmentation, campaign tracking, and performance analysis to drive successful marketing outcomes for our clients.

Key Responsibilities:

• Manage and optimize Meta Ads campaigns using Ads Manager for Facebook and Instagram.
• Implement and monitor Meta Pixel, Conversion API (CAPI), and Events Manager for accurate tracking and reporting.
• Conduct audience segmentation and A/B testing to enhance campaign performance.
• Analyze campaign data and generate reports to inform performance-driven decisions.
• Communicate effectively with clients to understand their needs and provide strategic recommendations.
• Manage multiple client accounts simultaneously while ensuring high-quality service and results.

Required Skills:

• Strong expertise in Meta Ads Manager (Facebook & Instagram Ads).
• Experience with Meta Pixel, Conversion API (CAPI), Events Manager, and campaign tracking.
• Strong understanding of audience segmentation, A/B testing, and campaign optimization.
• Excellent analytical and reporting skills with the ability to interpret data.
• Exceptional verbal and written communication skills.
• Strong client communication and account management skills.
• Ability to manage multiple client accounts simultaneously.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Meta Blueprint Certification is a plus.
• Prior experience working in a digital marketing agency is preferred.

What We’re Looking For:

• A data-driven marketer with a strong understanding of paid social advertising.
• A professional who can balance creativity with performance marketing.
• A self-motivated individual with excellent organizational and time management skills.
• A team player with strong client-facing and relationship management abilities.