Meta ads expert

Step2gen Technologies Pvt. Ltd.; Mohpa; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Health insurance

Leave encashment

Provident Fund

Job summary

Step2gen Technologies Pvt. Ltd. in India seeks a skilled Meta Ads Expert to plan, manage and optimize Facebook and Instagram campaigns, driving high ROI.

The ideal candidate has proven experience with Meta Ads Manager, Google Analytics, GTM, and audience segmentation, delivering data-driven improvements and clear performance reports.

In-person work location, health benefits included. Collaborative, results-oriented with strong communication skills requested.

Qualifications

• Proven experience managing Meta Ads Manager.
• Strong understanding of PPC, CPC, CPA, ROAS, and funnel strategies.
• Proficiency with Google Analytics, Meta Business Suite, and Google Tag Manager.
• Experience with conversion tracking, retargeting, and audience segmentation.
• Good communication and collaboration skills for cross-functional teams.

Responsibilities

• Plan, create, and manage Meta (Facebook & Instagram) Ads.
• Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
• Optimize campaigns for ROAS, conversions, and lead generation.
• Develop and test creative ad strategies (copy, visuals, targeting).
• Stay up-to-date with latest trends and algorithm changes in Google and Meta platforms.
• Manage ad budgets effectively to maximize ROI.
• Monitor campaign analytics and prepare detailed reports with insights and recommendations for continuous improvement.

Skills

Meta Ads management

PPC & ROAS

Analytics & data-driven decisions

Education

Any relevant studies

Tools

Google Analytics

Meta Business Suite

Google Tag Manager

Job description

Job description:

Seeking a skilled and performance-driven Meta Ads Expert to manage and optimize our paid advertising campaigns. The ideal candidate will have in-depth knowledge of both platforms, a track record of delivering high ROI, and the ability to make data-driven decisions that drive business growth.

Key Responsibilities:

• Plan, create, and manage Meta (Facebook & Instagram) Ads.
• Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
• Optimize campaigns for ROAS, conversions, and lead generation.
• Develop and test creative ad strategies (copy, visuals, targeting).
• Stay up-to-date with the latest trends and algorithm changes in Google and Meta platforms.
• Manage ad budgets effectively to maximize ROI.
• Monitor campaign analytics and Prepare detailed reports with insights and recommendations for continuous improvement.

Requirements:

• Proven experience managing Meta Ads Manager .
• Strong understanding of PPC, CPC, CPA, ROAS, and funnel strategies.
• Proficiency with Google Analytics, Meta Business Suite, and Google Tag Manager.
• Experience with conversion tracking, retargeting, and audience segmentation.
• Good communication and collaboration skills for working with cross-functional teams.

Required academic qualification:

• Any relevant studies

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location:

In person