Meta Ads Associate - US Shift

BrightCHAMPS; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

BrightCHAMPS is seeking a Meta Ads Associate to plan, execute, and optimize Facebook and Instagram campaigns for international markets, with a US shift. You will focus on lead generation, ROI, and campaign efficiency in an EdTech environment.

Responsibilities include launching campaigns, monitoring performance, A/B testing, analyzing CPL/CTR/ROAS, and collaborating with creative teams to improve ad creatives and landing pages. Office-based in Bengaluru.

Qualifications

• 1-4 years hands-on Meta Ads campaigns.
• Experience executing lead generation campaigns for international markets.
• Strong knowledge of Meta Ads Manager, Pixel, and Conversions API.
• Proficient in analytics, reporting, and optimization.

Responsibilities

• Plan, launch, and optimize Meta (Facebook & Instagram) campaigns for international markets.
• Execute lead generation campaigns across geographies with cost efficiency.
• Monitor daily performance and optimize targeting, bidding, creatives, placements, and budgets.
• Conduct A/B testing for creatives, audiences, landing pages, and structures to improve conversions.
• Analyze CPL, CTR, CPC, CPM, ROAS and conversions to drive improvements.
• Create audience segments using custom, lookalike, and remarketing strategies.
• Coordinate with creative/content teams to develop high-performing ad creatives and copy.
• Track performance using Meta Ads Manager, Pixel, GA4, and analytics tools.
• Prepare regular performance reports with actionable insights and optimization recommendations.
• Stay updated with Meta platform changes and best practices.

Skills

Meta Ads Manager

Facebook Ads

Campaign optimization

Analytics

Tools

Meta Pixel

GA4

UTM tracking

Job description

About the Organisation
BrightCHAMPS is reimagining how children learn for the future. By blending structured pedagogy with real-world application, we help young minds master essential skills like coding, AI, financial literacy, entrepreneurship, and communication. Our mission is simple: turn curiosity into confidence and learning into lifelong capabilityempowering children across the globe to thrive in a rapidly evolving world.
BrightCHAMPS course offerings are built to help children discover what theyre capable of. Each program is thoughtfully designed to develop practical skillssuch as logical thinking through coding, decision-making through financial literacy, innovation through entrepreneurship, and confidence through communication. The learning journey emphasizes hands-on projects, real-world scenarios, and personalized guidance, enabling students to apply what they learn beyond the screen. These courses aim to nurture independence, curiosity, and a growth mindsetskills that stay with learners for life.

Company Name - BrightCHAMPS Tech Private Limited
Website - https://www.brightchamps.com
Role: Meta Ads Associate - US Shift
Model: Work From Office

Role Overview

We are looking for a Meta Ads Associate who has hands-on experience in planning, executing, and optimizing Facebook and Instagram advertising campaigns for international markets. The ideal candidate should be data-driven, performance-oriented, and passionate about generating high-quality leads while maximizing campaign ROI.

Key Responsibilities

• Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns targeting international markets.
• Execute lead generation campaigns across multiple geographies while maintaining cost efficiency.
• Monitor campaign performance daily and optimize targeting, bidding, creatives, placements, and budgets.
• Conduct A/B testing for ad creatives, audiences, landing pages, and campaign structures to improve conversion rates.
• Analyze campaign metrics such as CPL, CTR, CPC, CPM, ROAS, and conversion rates to drive continuous improvement.
• Create audience segments using custom audiences, lookalike audiences, and remarketing strategies.
• Coordinate with the creative and content teams to develop high-performing ad creatives and copy.
• Track campaign performance using Meta Ads Manager, Meta Pixel, GA4, and other analytics tools.
• Prepare regular performance reports with actionable insights and optimization recommendations.
• Stay updated with Meta platform updates, advertising policies, and industry best practices.

Qualifications & Skills

• 1-4 years of hands-on experience managing Meta Ads campaigns.
• Experience executing lead generation campaigns for one or more international markets is mandatory.
• Strong understanding of Meta Ads Manager, Business Manager, Pixel, and Conversion API.
• Experience with audience targeting, retargeting, and campaign optimization.
• Knowledge of performance marketing metrics including CPL, CPA, CTR, CPC, CPM, and ROAS.
• Familiarity with Google Analytics (GA4), UTM tracking, and campaign attribution.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Preferred Qualifications

• Experience working in EdTech, SaaS, or high-growth consumer internet companies.
• Experience running campaigns across regions such as the US, UK, Canada, Australia, MENA, or Southeast Asia.
• Knowledge of landing page optimization and conversion rate optimization (CRO).
• Experience using tools such as Google Tag Manager, Looker Studio, or other reporting platforms is an added advantage.