Media Planning Associate

Kkbc Corporation; India; Remote; INR 1,200,000 - 2,400,000; Full time

Job summary

KKBC Corporation in India is seeking a Media Planning Associate to support strategy, development, and execution of multi-channel media plans aligned with client goals. The role blends research, cross-functional collaboration, and performance optimization across digital, print, broadcast, and social channels.

You will conduct market research, collaborate with creative, account, and analytics teams, and monitor campaigns using Nielsen, Comscore, and Google Analytics.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field
• 5+ years of media planning experience, preferably in an advertising agency
• Strong understanding of digital, print, broadcast, and social media channels
• Proficient in Excel and PowerPoint

Responsibilities

• Assist in developing and presenting comprehensive media plans to meet client marketing objectives.
• Conduct market research and competitive analysis to support data-driven media strategy development.
• Collaborate with cross-functional teams to align plans with broader campaign goals.
• Support the implementation, monitoring, and optimization of media campaigns across channels.
• Ensure timely execution of campaigns by managing timelines, deliverables, and stakeholder coordination.
• Work with media partners and vendors to negotiate rates, placements, and added-value opportunities.
• Track, analyze, and report on campaign performance using tools like Google Analytics and media reporting platforms.
• Prepare performance summaries, insights, and recommendations for client presentations.
• Maintain open and ongoing communication with clients to understand evolving objectives and respond to inquiries.
• Ensure accuracy and attention to detail in campaign materials, reporting, and documentation.

Skills

Media planning

Analytical mindset

Communication

Team collaboration

Multi-channel

Budget management

Education

Bachelor’s degree in Marketing/Advertising/Communications

Master’s degree

Tools

Nielsen

Comscore

Google Analytics

Job description

We are seeking a Media Planning Associate to support the strategy, development, and execution of multi-channel media plans that align with client goals and maximize impact. This position is ideal for a detail-oriented professional with a strong analytical mindset and a passion for marketing and advertising. The ideal candidate will combine strategic thinking, research abilities, and cross-platform media knowledge to support the team in delivering results-driven campaigns. Experience in advertising agencies and familiarity with both traditional and digital media channels are highly valued.

Responsibilities:

• Assist in developing and presenting comprehensive media plans to meet client marketing objectives.
• Conduct market research and competitive analysis to support data-driven media strategy development.
• Collaborate with cross-functional teams (creative, account, analytics) to align plans with broader campaign goals.
• Support the implementation, monitoring, and optimization of media campaigns across channels.
• Ensure timely execution of campaigns by managing timelines, deliverables, and stakeholder coordination.
• Work with media partners and vendors to negotiate rates, placements, and added-value opportunities.
• Track, analyze, and report on campaign performance using tools like Google Analytics and media reporting platforms.
• Prepare performance summaries, insights, and recommendations for client presentations.
• Maintain open and ongoing communication with clients to understand evolving objectives and respond to inquiries.
• Ensure accuracy and attention to detail in campaign materials, reporting, and documentation.

Basic requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 5+ years of media planning experience, preferably within an advertising agency.
• Solid understanding of digital, print, broadcast, and social media channels.
• Experience using media planning and analytics tools (e.g., Nielsen, Comscore, Google Analytics).
• Excellent communication and interpersonal skills—both written and verbal.
• Strong analytical capabilities with a data-driven approach to campaign planning.
• Ability to manage multiple tasks, deadlines, and stakeholders efficiently.
• Proficient in Microsoft Office Suite (especially Excel and PowerPoint).
• Highly organized with a sharp attention to detail and a proactive work ethic.
• Collaborative, team-oriented mindset with a client-first attitude.
• Ability to work independently and adapt in a fast-paced environment.

Successful candidates are:

• Self-motivated, self-disciplined, and tech-savvy
• Proficient in Microsoft Office & Google Suite
• Pay close attention to detail and highly organized

Technical requirements:

• Has own working space
• Fast internet connection
• PC or laptop with sufficient specifications

Additional information:

Career level
Middle to senior executive

Qualification

Bachelor’s Degree, Master’s Degree

Years of experience

5 years

Job specializations

Media Strategy & Planning, Market Research & Audience Analysis, Cross-Platform Campaign Coordination, Digital & Traditional Media Buying, Campaign Budgeting & Scheduling, Media Vendor Coordination & Negotiation ,Campaign Tracking & Optimization, Media Planning Tools, Print, Broadcast & Digital Integration Presentation Development & Proposal Support

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