Media Manager

Ambience HR LLP; India; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Ambience HR LLP in India is seeking a skilled Retail Media Manager to oversee campaigns across major cities like Bangalore, Mumbai, Pune, Gurgaon and Chennai. The role requires 3 to 6 years of hands-on experience in retail media ecosystems and proficiency with platform tools.

You will manage planning, optimization, and billing processes, leveraging Prisma or Media Ocean, and drive product visibility through SP/SB/SD campaigns while tracking performance metrics.

Qualifications

• Experience in retail media ecosystems and platforms such as Walmart and Instacart.
• Familiar with media billing, reconciliation, and tools like Prisma or Media Ocean.
• Strong knowledge of retail media concepts and platform dynamics.

Responsibilities

• Plan and optimize campaigns for product launches across listed retailers.
• Increase product visibility and awareness through strategic campaigns.
• Decide between auto and manual campaigns and allocate budgets accordingly.
• Perform keyword harvesting and optimization; analyze performance metrics.

Skills

Retail media ecosystems experience

Walmart

Instacart

Media billing

reconciliation

Prisma

Media Ocean

Retail Media & Platform Knowledge

Tools

Prisma

Media Ocean

Job description

Retail Media Manager Exp: Min 3 years to 6 years Location: Bangalore, Mumbai, Pune, Gurgaon, Chennai

Must skills

• Retail media ecosystems experience -Walmart, InstacartMedia billing, reconciliationPrisma OR Media Ocean experienceRetail Media &Platform Knowledge

1. 1. Can you explain the retail media ecosystem and key components involved?


2. 2. What experience do you have with Amazon Ads / Retail Ads (SP, SB, SD)?


3. 3. How do you differentiate between Sponsored Products (SP), SponsoredBrands (SB), and Sponsored Display (SD)?


4. 4. What is your understanding of retail readiness and why is it important?

Campaign Strategy & Optimization

1. 5. How would you plan campaigns for a new product launch?


2. 6. What strategy would you follow to increase product visibility and awareness?


3. 7. When would you use auto vs manual campaigns, and how do you allocatebudgets between them?


4. 8. How do you perform keyword harvesting and optimization?


5. 9. What approach would you take if:o You have impressions but no clicks?o You have clicks but no conversions?

Performance Metrics & Analysis

1. 10. Which key metrics do you track in retail media campaigns? (CTR, impressions,conversions, etc.)


2. 11. How do you benchmark campaign performance?


3. 12. How do you improve low conversion rates despite good CTR?

Advanced Optimization Techniques

1. 13. How do you use competitor ASIN targeting in your campaigns?


2. 14. What is your approach to category targeting vs product targeting?


3. 15. How do you use remarketing (SD views) to improve performance?


4. 16. When would you avoid using Sponsored Brands (SB)?

Tools & Billing Knowledge

1. 17. What is your experience with Prisma or media billing tools?


2. 18. How do you handle the billing and financial aspects of media campaigns?


3. 19. Have you worked on budget pacing and reconciliation?