Media_Comms&Media Professional

Sigma Allied Services; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Accenture Strategy and Consulting in India seeks an outcome-oriented problem solver to drive transformation strategies for global clients and work within an inclusive and collaborative environment.

The Comms Media (CM) practice focuses on Communications, Media & Entertainment, delivering management and technology consulting to improve profitability, quality, and reliability for clients across the industry.

Responsibilities

• Independently lead and ensure the successful, high-quality delivery of complex, multi-track professional services engagements.
• Proactively engage with senior client stakeholders (VP, C-suite) to deeply understand their strategic challenges, translating these into comprehensive business requirements, optimized process flows, and robust functional specifications.
• Serve as the primary engagement lead for small to medium-sized, cross-functional consulting teams, fostering a culture of high performance, accountability, and continuous improvement in delivering management consulting projects for our global clientele.
• Spearhead innovation and digital transformation programs for clients, orchestrating complex process enablement initiatives that result in sustainable competitive advantage and operational agility in a rapidly evolving ME landscape
• Accountable for the PL and strategic growth within specific client engagements or practice areas, ensuring projects are delivered on time, within budget, and to the highest standards of quality, while simultaneously identifying and pursuing expansion opportunities.
• Drive significant contributions to the Comms Media industry groups growth strategy, actively shaping the practices offerings, defining strategic priorities, and establishing key performance metrics for practice health and expansion.
• Actively collaborate with and provide deep domain expertise to the global sales team, playing a pivotal role in identifying, qualifying, and winning new professional services engagements. This includes leading the drafting and strategic positioning of complex proposals that articulate compelling value propositions.
• Design, execute, and embed robust transformational change plans that are fully aligned with the client s core business strategy. This involves adeptly engaging all levels of stakeholders to build unwavering commitment, mitigate resistance, and ensure successful adoption of new operating models and technologies.

Job description

Job Summary

Are you an outcome-oriented problem solverDo you enjoy working on transformation strategies for global clientsDoes working in an inclusive and collaborative environment spark your interestThen, Accenture Strategy and Consulting is the right place for you to explore limitless possibilities.

Comms Media (CM) is one of the Industry Practices within Accenture s SC Global Network (GN) team. It focuses on serving clients across specific Industries - Communications, Media Entertainment.

Areas of Work

• Communications: Focuses primarily on industries related to telecommunications and information communication technology (ICT). This dynamic team serves most of the world s leading wireline, wireless, cable, and satellite communications and service providers.
• Media Entertainment: Focuses on industries like broadcast, entertainment, print, and publishing.

Globally, Accenture Comms Media practice works to develop value growth strategies for its clients, who are top-notch organizations, and help improve their offers and go-to-market performance and maximize organizational effectiveness. We work on end-to-end projects delivering management and technology consultancy to help our clients achieve greater profitability, quality, and reliability.

We are looking for expertise in one or more of the following domains to address the diverse project demands of our media clients globally

Media Supply Chain Expertise

• Content Production Distribution Workflows: Understanding the end-to-end process from content creation to delivery, including pre-production, production, post-production, distribution, and archiving.
• Digital Asset Management (DAM): Expertise in managing and organizing digital media assets, including metadata tagging, version control, and storage.
• Content Delivery Networks (CDNs): Understanding how CDNs work and their importance in delivering high-quality streaming experiences to global audiences.
• Understanding of licensing agreements and rights management systems. For example, licensing agreements for content distribution on different platforms.

Media Consumption Expertise

• Content Formats: Familiarity with evolving content formats (e.g., interactive narratives, live streaming, podcasts, AR/VR) and their potential for audience engagement and monetization.
• Audience-Centric Content Strategy Development: Crafting content roadmaps and IP strategies based on audience demographics, interests, and platform usage psychographics etc
• Platform-Agnostic Consumption Insights: Analyzing cross-platform consumption patterns and audience migration trends across linear TV, CTV, and social video ecosystems.
• Audience Retention and Loyalty Strategies: Developing churn reduction programs and exclusive content drops to enhance subscriber lifetime value (SLTV).

Media Revenue Growth

• Expertise in maximizing advertising revenue through programmatic advertising expertise, including real-time bidding (RTB), direct programmatic, and header bidding and Optimize ad tech stacks for improved yield management and implement data-driven audience targeting strategies.
• Experience in optimizing SVOD, AVOD, and TVOD strategies, including tiered pricing, content bundling, and churn reduction tactics. Expertise in subscriber acquisition cost (SAC) optimization and average revenue per user (ARPU) maximization.
• Experience in implement robust revenue forecasting models leveraging audience data, market trends, and content performance metrics and conduct in-depth financial analysis of content ROI, subscriber lifetime value (LTV), and media mix modeling to inform strategic decision-making

Digital Media Analytics

• OTT and Streaming Platform Expertise: Designing and optimizing content delivery for OTT platforms with expertise in VOD models and adaptive streaming technologies.
• Content Personalization and Recommendation Engines: Implementing strategies to enhance viewer engagement and tailor content offerings.
• Digital Distribution and Multi-Platform Strategy: Managing cross-platform content workflows and maximizing reach through social media, YouTube, and FAST channels.
• Advertising and Monetization Analytics: Analyzing ad performance metrics and leveraging attribution modeling to measure campaign impact.
• Data-Driven Content Strategy: Informing content creation and distribution decisions through analytics and competitive benchmarking.

We are engaged in wide variety of projects ranging from multi-year major systems integration transformation deals to shorter more agile, strategic engagements and have a rapidly been expanding portfolio of hyper-growth clients and an increasing footprint with next-gen technology and industry practices, with the following (but not limited to) role responsibilities:

Responsibilities

• Independently lead and ensure the successful, high-quality delivery of complex, multi-track professional services engagements
• Proactively engage with senior client stakeholders (VP, C-suite) to deeply understand their strategic challenges, translating these into comprehensive business requirements, optimized process flows, and robust functional specifications that drive transformational outcomes.
• Serve as the primary engagement lead for small to medium-sized, cross-functional consulting teams, fostering a culture of high performance, accountability, and continuous improvement in delivering management consulting projects for our global clientele.
• Spearhead innovation and digital transformation programs for clients, orchestrating complex process enablement initiatives that result in sustainable competitive advantage and operational agility in a rapidly evolving ME landscape
• Accountable for the PL and strategic growth within specific client engagements or practice areas, ensuring projects are delivered on time, within budget, and to the highest standards of quality, while simultaneously identifying and pursuing expansion opportunities.
• Drive significant contributions to the Comms Media industry groups growth strategy, actively shaping the practices offerings, defining strategic priorities, and establishing key performance metrics for practice health and expansion.
• Actively collaborate with and provide deep domain expertise to the global sales team, playing a pivotal role in identifying, qualifying, and winning new professional services engagements. This includes leading the drafting and strategic positioning of complex proposals that articulate compelling value propositions.
• Design, execute, and embed robust transformational change plans that are fully aligned with the client s core business strategy. This involves adeptly engaging all levels of stakeholders to build unwavering commitment, mitigate resistance, and ensure successful adoption of new operating models and technologies.

Additional Key Skills Required

• Should have an understanding of lean concepts and hands-on experience in delivering technology-driven business transformation projects using agile practices such as Scrum, Kanban, SAFe, etc.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.