Media Buyer Google Ads Home Services Vertical

Vcommission; Gurugram District; Vor Ort; INR 1.500.000 - 2.100.000; Vollzeit

Benefits dieser Stelle

Performance-based incentives

Exposure to international performance/

Growth in paid acquisition

Zusammenfassung

vCommission Media is seeking a Manager – Media Buyer (Google Ads | Home Services) to join its Ad Operations team in Gurgaon. With 3+ years of hands-on Google Ads experience, you will independently manage, optimize, and scale paid search campaigns while maintaining lead quality and profitability.

You will plan, launch, and optimize Google Ads campaigns for Home Services, conduct keyword research, manage budgets, and report performance to stakeholders.

Qualifikationen

• 3+ years hands-on experience in Google Ads / PPC / Performance Marketing / Media Buying.
• Proven experience managing Home Services lead-generation campaigns.
• Strong knowledge of Google Search Ads, keyword targeting, match types, negative keywords, bidding strategies, and conversion optimization.
• Ability to analyze terms and performance trends to make data-driven decisions.
• Experience with campaign attribution and conversion tracking.
• Experience with GEO-based optimization.

Aufgaben

• Plan, launch, manage, and scale Google Ads campaigns for Home Services with a focus on lead generation and profitability.
• Manage Search and other Google Ads formats based on objectives.
• Conduct keyword research, search-term analysis, competitor analysis, and negative keyword optimization.
• Build and optimize campaign structures, bidding strategies, ad copies, extensions/assets, targeting, and landing pages.
• Monitor performance metrics like CPL, CPA, CPC, CTR, ROAS, ROI.
• Analyze performance daily and identify optimization opportunities.
• Scale winning campaigns, GEOs, and audience segments while controlling budget efficiency.
• Develop and test new ad copies, keyword strategies, and landing-page approaches.
• Coordinate with internal teams to improve downstream campaign results.
• Troubleshoot delivery, tracking, attribution, policy, and performance issues.
• Maintain accurate campaign reports and communicate insights and risks.
• Stay updated on Google Ads policies and platform changes.
• Take ownership of assigned budgets and meet targets.

Kenntnisse

Google Ads

PPC

Performance Marketing

Media Buying

Home Services

Campaign Management

Data-Driven Decisions

Budget Management

Tools

Google Ads Editor

GA4

Reporting Tools

Jobbeschreibung

Job Description:

vCommission Media is a Leading Global Affiliate Marketing Network, delivering performance on web and mobile to worldwide advertisers through a growing network of over 100K+ affiliates. With presence in India, Singapore, UAE, UK, and USA, vCommission empowers meaningful digital growth across multiple verticals — Ecommerce, Travel, Utility, LeadGen IN, LeadGen & PPC US, and India COD Ecom.

We are looking for an experienced Manager – Media Buyer (Google Ads | Home Services Vertical) to join our Ad Operations team in Gurgaon. The ideal candidate will have 3+ years of hands-on Google Ads experience, with strong exposure to performance-driven campaigns in the Home Services vertical.

The role requires someone who can independently manage, optimize, and scale paid search campaigns while maintaining lead quality, acquisition costs, and profitability.

• Plan, launch, manage, and scale Google Ads campaigns for Home Services with a strong focus on lead generation and profitability.
• Manage Search and other relevant Google Ads campaign formats based on campaign objectives.
• Conduct in-depth keyword research, search-term analysis, competitor analysis, and negative keyword optimization.
• Build and continuously optimize campaign structures, ad groups, keywords, bidding strategies, ad copies, extensions/assets, targeting, and landing-page alignment.
• Manage campaigns across different locations/GEOs and optimize performance based on geographic trends.
• Monitor key performance metrics including CPL, CPA, CPC, CTR, conversion rate, lead volume, lead quality, ROAS, and ROI.
• Analyze campaign performance daily and identify opportunities to improve conversion volume and reduce acquisition costs.
• Scale winning campaigns, keywords, GEOs, and audience segments while controlling budget efficiency.
• Develop and test new ad copies, keyword strategies, landing-page approaches, and bidding strategies.
• Monitor lead quality and work closely with relevant internal teams to improve downstream campaign performance.
• Troubleshoot campaign delivery, tracking, attribution, conversion, policy, and performance issues.
• Maintain accurate campaign reports and communicate performance insights, risks, and optimization plans to stakeholders.
• Stay updated on Google Ads policies, bidding changes, platform updates, and competitive trends within the Home Services ecosystem.
• Take ownership of assigned budgets and ensure campaigns meet agreed performance and profitability targets.

Requirements

• 3+ years of hands-on experience in Google Ads / PPC / Performance Marketing / Media Buying.
• Proven experience managing Home Services lead-generation campaigns.
• Strong hands-on knowledge of Google Search Ads, keyword targeting, match types, negative keywords, bidding strategies, conversion optimization, and campaign scaling.
• Strong understanding of CPL, CPA, CPC, CTR, CVR, ROAS, ROI, and lead-quality metrics.
• Experience managing sizable performance marketing budgets with clear accountability for results.
• Strong understanding of conversion tracking and campaign attribution.
• Ability to analyze search terms, campaign data, competitor activity, and performance trends to make data-driven decisions.
• Strong understanding of location/GEO-based campaign optimization.
• Ability to identify underperforming campaigns quickly and execute corrective optimization strategies.
• Experience with Google Ads Editor, Google Analytics/GA4, and reporting/analytics tools will be an advantage.
• Strong analytical, communication, reporting, and stakeholder-management skills.
• Ability to work in a fast-paced, performance-oriented environment and take end-to-end ownership of campaign outcomes.

Benefits

• Performance-based incentives
• Opportunity to manage and scale performance-driven campaigns in the Home Services vertical.
• Exposure to international performance marketing and affiliate marketing ecosystems.
• Opportunity to work with a highly performance-focused digital advertising team.
• Learning and growth opportunities across paid acquisition, media buying, campaign optimization, and performance marketing.