Measurement Implementation Expert

Google Inc.; Hyderabad; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Google is seeking a Marketing Analytics Senior to drive measurement strategies for advertiser campaigns in Hyderabad. The role demands deep expertise in analytics, ROI optimization, and cross-functional collaboration.

You will design and execute incrementality studies and A/B tests, own a portfolio of client outcomes, and translate insights into actionable recommendations for Google and its customers.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 5 years of experience with marketing analytics, return on investment, and statistical analysis.
• Experience in designing and executing incrementality studies and A/B testing frameworks.
• Experience in managing external and internal stakeholder relationships and owning a portfolio of customers.

Responsibilities

• Develop a deep understanding of client Marketing and Business Objectives. Design optimal measurement strategies and define sophisticated KPIs tailored to client maturity.
• Lead the end-to-end execution of measurement studies—including Conversion Lift, Brand Lift, XNR, and Geo-based Experiment—ensuring statistical significance (StatSig) on all uplift data.
• Utilize advanced investigative skills to model experimental results and triage them into broader media plan ROI analyses. Analyze attribute lift across channels to inform high-level channel strategy and budget allocation.
• Reconcile disparate data sources (MMM, MTA, and Incrementality) to provide a unified narrative of media effectiveness, helping clients navigate the shift toward third-party measurement.
• Partner with In‑Market Sales and Product Specialist teams to interpret complex measurement results for client leadership.

Skills

Marketing analytics

ROI analysis

Statistical analysis

Stakeholder management

Customer portfolio ownership

SQL

Python

R

MMM

MTA

Geo-based Experiment

Education

Bachelor’s degree or equivalent practical experience

Tools

SQL

Python

R

MMM

MTA

Geo-based Experiment

Job description

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 5 years of experience with marketing analytics, return on investment, and statistical analysis.
• Experience in designing and executing incrementality studies and A/B testing frameworks.
• Experience in managing external and internal stakeholder relationships and owning a portfolio of customers.

Preferred Qualifications

• Expertise in SQL, Python, or R for building data models and pulling insights from large, complex datasets.
• Experience defining measurement frameworks for mid‑funnel and audience acquisition goals, moving beyond traditional last‑click conversion tracking.
• Specialized experience in Media Mix Modeling (MMM), Incrementality and Multi‑Touch Attribution (MTA) tools, with the ability to validate and integrate results from multiple measurement "sources of truth."
• Deep understanding of the technical trends around privacy‑safe measurement, conversion analytics, and attribution best practices.

About the Job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today’s dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncover their business needs and translate them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI‑era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

Responsibilities

• Develop a deep understanding of client Marketing and Business Objectives. Design optimal measurement strategies and define sophisticated Key Performance Indicators (KPIs) tailored to client maturity.
• Lead the end‑to‑end execution of measurement studies—including Conversion Lift, Brand Lift, XNR, and Geo‑based Experiment—ensuring statistical significance (StatSig) on all uplift data.
• Utilize advanced investigative skills to model experimental results and triage them into broader media plan Return on Investment (ROI) analyses. Analyze attribute lift across channels to inform high‑level channel strategy and budget allocation.
• Reconcile disparate data sources (MMM, MTA, and Incrementality) to provide a unified narrative of media effectiveness, helping clients navigate the shift toward third‑party measurement.
• Partner with In‑Market Sales and Product Specialist teams to interpret complex measurement results for client leadership.

EEO Statement

Google is a proud equal‑opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents‑to‑be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.