Measurement Implementation Expert

Google LLC; Hyderabad; On-site; INR 350,000 - 700,000; Full time

Job summary

Google LLC is seeking a data-driven professional in Hyderabad to lead measurement strategies for marketing analytics, ROI optimization, and incrementality studies. You will define KPIs, execute A/B tests, and translate complex data into actionable advertising insights for diverse clients.

Must have strong SQL/Python/R skills and a deep understanding of privacy-safe measurement and attribution best practices.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience with marketing analytics, return on investment, and statistical analysis.
• Experience in designing and executing incrementality studies and A/B testing frameworks.

Responsibilities

• Develop measurement strategies aligned to client Marketing and Business Objectives.
• Lead end-to-end execution of measurement studies with StatSig on uplift data.
• Model experimental results and integrate ROI analyses into media planning insights.
• Reconcile MMM, MTA, and Incrementality data to narrate media effectiveness.
• Partner with sales and product teams to explain complex measurement results.

Skills

Marketing analytics

ROI analysis

Statistics

A/B testing

Stakeholder management

SQL

Python

R

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

Python

R

Job description

• Bachelor's degree or equivalent practical experience.
  
• 5 years of experience with marketing analytics, return on investment, and statistical analysis.
• Experience in designing and executing incrementality studies and A/B testing frameworks.
• Experience in managing external and internal stakeholder relationships and owning a portfolio of customers.

Preferred qualifications:

• Expertise in SQL, Python, or R for building data models and pulling insights from large, complex datasets.
• Experience defining measurement frameworks for mid-funnel and audience acquisition goals, moving beyond traditional last-click conversion tracking.
• Specialized experience in Media Mix Modeling (MMM), Incremenality and Multi-Touch Attribution (MTA) tools , with the ability to validate and integrate results from multiple measurement "sources of truth.
• Deep understanding of the technical trends around privacy-safe measurement, conversion analytics, and attribution best practices.

About the job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video .

Responsibilities

• Develop a deep understanding of client Marketing and Business Objectives. Design optimal measurement strategies and define sophisticated Key Performance Indicators (KPIs) tailored to client maturity.
• Lead the end-to-end execution of measurement studies—includingConversion Lift, Brand Lift, XNR, and Geo-based Experiment —ensuingstatistical significance (StatSig) on all uplift data.
• Utilize advanced investigative skills to model experimental results and triage them into broader media plan Return on Investment (ROI) analyses. Analyze attribute lift across channels to inform high-level channel strategy and budget allocation.
• Reconcile disparate data sources (MMM, MTA, and Incrementality) to provide a unified narrative of media effectiveness, helping clients navigate the shift toward third-party measurement.
• Partner with In-Market Sales and Product Specialist teams to interpret complex measurement results for client leadership.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.