Marketing Science Lead

Google Inc.; Gurugram District; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

Google Inc. is seeking a senior specialist in Large Customer Sales to drive strategic measurement for advertisers and agencies. You will lead joint measurement plans, integrate MMM and attribution, and advocate for AdTech/MarTech solutions across Google's advertising suite.

The role requires deep expertise in 1PD data, tagging infrastructure (gTag, GTM), and analytics ecosystems, with a strong track record in ROI storytelling for business impact.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
• Experience working with partners to identify technical challenges and opportunities, and selling AdTech/MarTech solutions.
• Experience quantifying ROI for advertising spend using experimental methods or advanced attribution or statistical methods.

Responsibilities

• Client Engagement: Build relationships with key client stakeholders and understand objectives.
• Strategic Measurement Planning: Develop and execute joint measurement plans, MMM, full-funnel measurement, and attribution.
• Consultative Advising & Executive Partnership: Act as a trusted advisor to senior decision-makers and deliver data-driven stories.
• Commercial Growth & Product Adoption: Lead data and measurement opportunities across Google Ads and GMP, drive feature adoption.
• Data Foundations and 1PD Infrastructure: Pitch privacy-durable data foundations and implement tagging infrastructure and 1PD solutions.

Skills

Media analytics

ROI measurement

A/B testing

Attribution methods

AdTech/MarTech sales

Education

Bachelor's degree or equivalent

Master's degree in quantitative field (preferred)

Tools

Google Analytics

GTM

Data Manager API

Google Cloud integrations

Job description

• Bachelor's degree or equivalent practical experience.
  
• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
  
• Experience working with partners to identify technical challenges and opportunities, and selling AdTech/MarTech solutions.
• Experience working with partners to identify technical challenges and opportunities and selling AdTech/MarTech solutions.
• Experience quantifying return on investment (ROI) for advertising spend using: experimental methods (e.g., A/B testing, Geo experiments, User lift experiments), or advanced attribution (e.g., SKAN, MTA), or statistical methods (e.g., Causal Inference, MMM, Statistical MTA).

Preferred qualifications:

• Master's degree in quantitative field like Data Analytics, Economics or an MBA with a focus on quantitative methods.
• Experience in consulting directly with clients, advising on impact of advertising on business outcomes, and building collaborative partnerships with external measurement vendors to align stakeholders and advocate for optimal solutions.
• Experience in 1PD strategies, customer data infrastructures, and Google’s measurement ecosystem—including Google Analytics, Google Ads, tagging systems (gTag, GTM, server-side GTM), and APIs (e.g., Data Manager API).
• Understanding of brand and performance measurement frameworks, with experience executing marketing experiments, incrementality testing, causal impact, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA).
• Knowledge of online (Search, Display, Video/CTV) and offline (TV, OOH) advertising channels, brand analysis techniques, and the application of modern AI-powered marketing tools.

About the job

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

• Client Engagement:Build strong relationships with key client stakeholders, understanding their business objectives and measurement needs.
• Strategic Measurement Planning:Develop, own, and execute comprehensive joint measurement plans for advertisers and agencies, integrating data foundations, incrementality experiments, Marketing Mix Modeling (MMM), full-funnel measurement, and attribution frameworks to prove media value.
• Consultative Advising & Executive Partnership:Act as a trusted technical advisor to senior analytics, finance, and marketing decision-makers; challenge the status quo, build executive partnerships, and deliver compelling data stories that influence business decisions.
• Commercial Growth & Product Adoption:Lead the business cycle for prioritized data and measurement opportunities across Google Ads and Google Marketing Platform (GMP) products, driving feature adoption, scaling AI innovation, and accelerating business growth.
• Data Foundations and first-party data (1PD) (1PD)Infrastructure:Understand and pitch privacy-durable data foundations for clients by driving the implementation of Google’s tagging infrastructure (gTag, GTM, server-side GTM) and advanced 1PD solutions (Data Manager API, Google Cloud integrations) to ensure resilient signal capture.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.