Measurement Effectiveness Specialist, Measurement Center of Excellence

Google; Gurugram District; On-site; INR 3,000,000 - 5,500,000; Full time

Job summary

Google is seeking a gTech specialist to act as the primary expert for scaled measurement implementations, partnering with clients to understand needs and deliver actionable insights. You will help design measurement strategies and execute tests to provide recommendations that drive client outcomes.

Responsibilities include leading diagnostic assessments, executing studies like A/B tests and incrementality analyses, and collaborating across internal and external teams to ensure timely,

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.

Responsibilities

• Act as the primary expert and central point of contact for clients for scaled implementation and execution for all Google measurement products.
• Perform diagnostic and solution implementation and assess client measurement needs, identify gaps in their current strategies, and implement effective solutions.
• Design and execute measurement strategies including design and execution of various measurement tests and studies, such as A/B experiments, brand lift studies, and incrementality studies, to provide actionable insights and recommendations.
• Drive industrialization works to unlock super-scale including initiatives to componentize and templatize complex measurement workflows leveraging AI prompts, automation and cross-functional partnerships to reduce turnaround times and improve test yield.
• Act as a strategic, cross-functional problem solver through active collaboration with both internal and external teams, ensure seamless project delivery and client satisfaction.

Skills

Digital advertising

Client solutions

Measurement metrics

A/B testing

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

Job description

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Hyderabad, Telangana, India; Bengaluru, Karnataka, India; Gurugram, Haryana, India.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.

Preferred qualifications:

• Experience in interpreting advanced measurement metrics (incrementality, MMM).
• Experience identifying process gaps and implementing scalable frameworks or Standard Operating Procedures (SOPs).
• Comprehensive understanding of Google advertising platforms and competitive landscape.
• Proficiency in statistical analysis, A/B testing, and SQL.
• Proven ability to drive large work streams or transformations.

About The Job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals. Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our video.

Responsibilities

• Act as the primary expert and be the central point of contact for clients for scaled implementation and execution for all Google measurement products.
• Perform diagnostic and solution implementation and assess client measurement needs, identify gaps in their current strategies, and implement effective solutions.
• Design and execute measurement strategies including design and execution of various measurement tests and studies, such as A/B experiments, brand lift studies, and incrementality studies, to provide actionable insights and recommendations.
• Drive industrialization works to unlock super-scale including initiatives to componentize and templatize complex measurement workflows leveraging AI prompts, automation and cross-functional partnerships to reduce turnaround times and improve test yield.
• Act as a strategic, cross-functional problem solver through active collaboration with both internal and external teams, ensure seamless project delivery and client satisfaction.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.