Measurement Effectiveness Specialist, Measurement Center of Excellence

Google; Bengaluru; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Google is hiring for a gTech role in Bengaluru to lead scalable measurement solutions. You will diagnose client needs, design experiments, and implement robust measurement strategies across Google products. Collaboration with cross-functional teams will ensure rapid, high-impact delivery and client success.

The role emphasizes advanced analytics, A/B testing, and leveraging AI-driven automation to improve test yield and outcomes for customers.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.

Responsibilities

• Act as the primary expert and be the central point of contact for clients for scaled implementation and execution for all Google measurement products.
• Perform diagnostic and solution implementation and assess client measurement needs, identify gaps in their current strategies, and implement effective solutions.
• Design and execute measurement strategies including design and execution of various measurement tests and studies, such as A/B experiments, brand lift studies, and incrementality studies, to provide actionable insights and recommendations.
• Drive industrialization works to unlock super-scale including initiatives to componentize and templatize complex measurement workflows leveraging AI prompts, automation and cross-functional partnerships to reduce turnaround times and improve test yield.
• Act as a strategic, cross-functional problem solver through active collaboration with both internal and external teams, ensure seamless project delivery and client satisfaction.

Skills

Digital advertising experience

SQL proficiency

Statistical analysis

A/B testing

Google advertising platforms

Education

Bachelor's degree or equivalent

Job description

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Hyderabad, Telangana, India; Bengaluru, Karnataka, India; Gurugram, Haryana, India.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.

Preferred qualifications:

• Experience in interpreting advanced measurement metrics (incrementality, MMM).
• Experience identifying process gaps and implementing scalable frameworks or Standard Operating Procedures (SOPs).
• Comprehensive understanding of Google advertising platforms and competitive landscape.
• Proficiency in statistical analysis, A/B testing, and SQL.
• Proven ability to drive large work streams or transformations.

About The Job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals. Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our video.

Responsibilities

• Act as the primary expert and be the central point of contact for clients for scaled implementation and execution for all Google measurement products.
• Perform diagnostic and solution implementation and assess client measurement needs, identify gaps in their current strategies, and implement effective solutions.
• Design and execute measurement strategies including design and execution of various measurement tests and studies, such as A/B experiments, brand lift studies, and incrementality studies, to provide actionable insights and recommendations.
• Drive industrialization works to unlock super-scale including initiatives to componentize and templatize complex measurement workflows leveraging AI prompts, automation and cross-functional partnerships to reduce turnaround times and improve test yield.
• Act as a strategic, cross-functional problem solver through active collaboration with both internal and external teams, ensure seamless project delivery and client satisfaction.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.