MarTech Automation Specialist

Hitachi; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Hitachi Vantara is seeking a MarTech Automation Specialist to own and optimize the marketing technology stack, unifying campaigns, data, and reporting across marketing, sales and IT. You’ll ensure clean data, integrated tools, and scalable processes to accelerate go-to-market programs.

You’ll build dashboards and lead lifecycle management, enable lead routing and nurture programs, and drive data governance while collaborating across global teams.

Qualifications

• 5+ years in marketing operations, MarTech administration, or similar role.
• Hands-on experience with a marketing automation platform (e.g., Marketo or SFMC).
• Working knowledge of CRM systems, especially Salesforce.
• Strong understanding of lead lifecycle, funnel metrics, and marketing-to-sales handoff.
• Experience with data management, segmentation, and reporting.
• Analytical mindset with ability to translate data into insights.
• Project management skills and attention to detail.
• Good communication across marketing, sales and technical teams.

Responsibilities

• Own and optimize the marketing technology stack and integrations.
• Build and maintain lead management, scoring, routing, and nurture processes.
• Set up, QA, and support email campaigns, landing pages, forms, and journeys.
• Maintain data hygiene through auditing, deduplication, segmentation, and governance.
• Develop dashboards and reports to track campaign performance and ROI.
• Support attribution and connect activity to pipeline and revenue.
• Troubleshoot tool issues and be the go-to resource for marketing teams.
• Evaluate new tools and manage onboarding/offboarding of platforms.
• Document processes, playbooks, and train team members.

Skills

Marketing operations

MarTech administration

Marketing automation

Salesforce CRM

Lead lifecycle

Data management

Reporting

Project management

Communication skills

Tools

Marketo

Salesforce Marketing Cloud

Workato

Zapier

Tray.io

Tableau

Power BI

Google Analytics

Job description

Function

Corporate Marketing

Our Company

We’re Hitachi Vantara, the data foundation trusted by the world’s innovators. Our resilient, high-performance data infrastructure means that customers – from banks to theme parks – can focus on achieving the incredible with data.

If you’ve seen the Las Vegas Sphere, you’ve seen just one example of how we empower businesses to automate, optimize, innovate – and wow their customers. Right now, we’re laying the foundation for our next wave of growth.We’re looking for people who love being part of a diverse, global team – and who get excited about making a real-world impact with data.

Job description

MarTech Automation Specialist

The Team

We’re looking for a MarTech Operations Specialist to own and optimize the marketing technology stack that powers our campaigns, data, and reporting. You’ll be the connective tissue between marketing, sales, and IT, making sure our tools are properly integrated, our data is clean and reliable, and our teams can execute campaigns efficiently. This role suits someone who enjoys both the technical side of marketing systems and the operational discipline of keeping everything running smoothly.

The Role:

• Administer, configure, and maintain the marketing technology stack, including [marketing automation platform, CRM, CDP, analytics tools].
• Manage integrations and data flows between marketing, sales, and other business systems to ensure a single source of truth.
• Build and maintain lead management processes, including lead scoring, routing, nurturing, and lifecycle stages.
• Set up, QA, and support email campaigns, landing pages, forms, and automated journeys.
• Maintain data hygiene through regular auditing, deduplication, segmentation, and governance.
• Develop dashboards and reports to track campaign performance, funnel metrics, and marketing ROI.
• Support marketing attribution and help connect activity to pipeline and revenue.
• Troubleshoot technical issues across tools and act as the go-to resource for the marketing team.
• Evaluate new tools and vendors, run proofs of concept, and manage onboarding and offboarding of platforms.
• Document processes, maintain playbooks, and train team members on tools and workflows.
• Ensure compliance with data privacy regulations such as [GDPR, CAN-SPAM, CCPA] and manage consent and preferences.

What you’ll bring

• 5 years of experience in marketing operations, MarTech administration, or a related role.
• Hands‑on experience with a marketing automation platform (e.g., [Marketo or Salesforce Marketing Cloud]).
• Working knowledge of CRM systems, especially Salesforce.
• Strong understanding of lead lifecycle, funnel metrics, and marketing‑to‑sales handoff.
• Experience with data management, segmentation, and reporting.
• Analytical mindset with the ability to translate data into actionable insights.
• Strong project management skills and attention to detail.
• Good communication skills for working across marketing, sales, and technical teams.

Preferred qualifications

• Experience with integration tools (e.g., [Workato, Zapier, Tray.io]) and basic knowledge of APIs.
• Familiarity with analytics and BI tools (e.g., [Google Analytics, Tableau, Power BI]).
• Understanding of SQL or scripting for data manipulation.
• Relevant certifications.

#LI-SP7

About us

We’re a global team of innovators. Together, we harness engineering excellence and passion for insight to co-create meaningful solutions to complex challenges. We turn organizations into data‑driven leaders that can a make positive impact on their industries and society. If you believe that innovation can inspire the future, this is the place to fulfil your purpose and achieve your potential.

Fostering innovation through diverse perspectives

Hitachi is a global company operating across a wide range of industries and regions. One of the things that sets Hitachi apart is the diversity of our business and people, which drives our innovation and growth.

We are committed to building an inclusive culture based on mutual respect and merit‑based systems. We believe that when people feel valued, heard, and safe to express themselves, they do their best work.

How we look after you

We help take care of your today and tomorrow with industry‑leading benefits, support, and services that look after your holistic health and wellbeing. We’re also champions of life balance and offer flexible arrangements that work for you (role and location dependent). We’re always looking for new ways of working that bring out our best, which leads to unexpected ideas. So here, you’ll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with.

We’re proud to say we’re an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, age, disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process, please let us know so that we can do our best to set you up for success.