#ACN GN - SONG - MT - New - Marketing Automation - Analyst

8113 ASOL- Bangalore 7 SEZ Company; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Accenture Strategy & Consulting in Bangalore is seeking an experienced Marketing Automation Analyst to lead marketing automation platforms and programs. The role focuses on journey orchestration and campaign delivery across channels, collaborating with IT and business stakeholders.

Candidates should have 5+ years configuring platforms such as Salesforce Marketing Cloud, Adobe Campaign, or Braze, with strong SQL, data integration, and AMPscript/HTML/CSS/JavaScript skills.

Qualifications

• Must have 5+ years configuring marketing automation platforms in client or consulting environments.
• Experience integrating CRM systems and data sources.
• Hands-on SQL, APIs, and web services.
• Strong knowledge of journey orchestration and cross-channel campaigns.

Responsibilities

• Own end-to-end operation and optimization of marketing automation platforms.
• Design, build, and deliver automated customer journeys across channels.
• Define, enhance, and maintain data connections between platform and data stores.
• Identify opportunities to improve automation and adopt new martech.
• Provide strategic and tactical solutions on platform capabilities and integrations.
• Engage internal teams and external partners to drive activity.
• Lead and mentor team members and ensure governance.

Skills

Marketing automation platforms

Journey orchestration

CRM integration

SQL & data management

Oracle Responsys

Tools

Salesforce Marketing Cloud

Adobe Campaign

Braze

Responsys

AMPscript

HTML

CSS

JavaScript

Job description

Job Title – Marketing Automation Analyst + Level 11 (Analyst) + Entity (S&C GN – Song) Management Level: Level 11 – Analyst Location Preference: Bangalore Must have skills: Marketing Automation Platforms (Salesforce Marketing Cloud / Adobe Campaign / Braze), Journey Orchestration, CRM Integration, SQL & Data Management, Oracle Responsys tool experience is mandatory Good to have skills: AMPscript / HTML / CSS / JavaScript, Tag Management (Web & Mobile), Cloud Technologies, Agile Ways of Working

Accenture Strategy & Consulting is seeking an experienced Marketing Automation Manager to manage marketing automation platforms and programs, ensuring effective journey orchestration and campaign delivery. The role serves as the internal subject matter expert on marketing automation, data integrations, and martech system connections — working collaboratively with IT and business stakeholders to deliver platform improvements, streamline production processes, and drive business value through automation.

Roles & Responsibilities

• Lead Marketing Automation Platform Management: Own the end-to-end operation and optimisation of marketing automation platforms (such as Salesforce Marketing Cloud, Adobe Campaign, or Braze), ensuring they are configured, connected, and running efficiently to support campaign and journey delivery.
• Drive Journey Orchestration & Campaign Delivery: Design, build, and deliver automated customer journeys and marketing programs across channels; ensure the right messages reach the right customers at the right time.
• Manage MarTech Integrations & Data Connections: Define, enhance, and maintain capability connections between the automation platform and data repositories; work with IT and architecture teams to scope and deliver solutions for new or enhanced integrations.
• Evolve Automation Processes & Capability: Regularly review marketing automation solutions and dataflows to identify opportunities for greater efficiency; champion the adoption of new marketing technology as it is developed.
• Consult on Technical Solutions & Strategy: Act as the internal subject matter expert on marketing automation; provide strategic and tactical problem-solving on platform capability, data connections, and martech architecture for business stakeholders.
• Manage Stakeholder Engagement & Agency Partners: Build and maintain effective working relationships with internal teams (marketing, IT, operations, legal) and external agency partners; challenge partners to drive capability growth and plan future activity.
• Lead & Develop the Team: Manage and mentor direct reports; foster a collaborative team environment, support skills development, and ensure delivery of the program of work.
• Ensure Governance & Compliance: Embed compliance requirements into platform operations and business practices; ensure team adherence to company values, policies, and applicable external regulations.

Professional & Technical Skills

• 5+ years of experience configuring marketing automation platforms in a client or consulting environment (e.g. Braze, Salesforce Marketing Cloud, Adobe Campaign, Responsys, or similar).
• Demonstrated experience leading technical delivery of complex CRM integration and implementation projects.
• Extensive hands‑on experience with SQL, databases, APIs, and web services.
• Strong development experience with AMPscript, HTML, CSS, JavaScript, and jQuery.
• Experience in IT/software solutions including design, configuration, and implementation.
• Familiarity with tag management strategy for web and mobile platforms.
• Working knowledge of cloud technologies and complex system architectures.
• Strong leadership and people management skills with experience adapting communication for technical, business, and executive audiences.
• Experience operating within complex environments using agile methodologies.

Additional Information

Opportunity to work on marketing automation and martech transformation programs in a complex, high‑growth environment. Exposure to advanced journey orchestration and AI‑enabled marketing technology programs. Ability to collaborate across Strategy, Data & AI, Industry, and Digital teams. Inclusive culture focused on responsible growth and long‑term value creation.

About Accenture

About Accenture: About Our Company | Accenture Experience: Minimum 5+ years of relevant experience required Educational Qualification: BE/B.Tech + MBA preferred (Tier 1 / Tier 2 institute) About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation‑led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Company Culture and Growth Opportunities

Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive. Explore your next step at Accenture Belong. Grow. Thrive. Join a great place to work for reinventors who drive meaningful change for our clients, communities, and the world. Wo rld. Explore your next step at Accenture