Marketplace Specialist

Social Beat; Mumbai; On-site; INR 450,000 - 650,000; Full time

Job summary

Social Beat in Mumbai is seeking a Marketplaces Specialist to drive Amazon and other e-commerce campaigns end-to-end, owning performance, optimization, and growth initiatives for client accounts.

You will mentor junior specialists, collaborate with cross-functional teams, and translate data into actionable recommendations to improve ROAS, CTR, and conversions across platforms.

Qualifications

• 1–2 years hands-on experience with marketplace performance, especially Amazon, in an agency setting.

Responsibilities

• Own end-to-end campaign performance on Amazon and other marketplaces.
• Analyze KPIs like ROAS, ACoS, CTR, CVR, and sales trends to drive optimization.
• Implement data-driven bid, budget, placement, and targeting strategies.
• Lead 2–3 key accounts and deliver regular performance reviews with insights.
• Mentor junior specialists and ensure process discipline and quality.

Skills

Excel

Google Sheets

Amazon Ads Console

Campaign management

ROAS analysis

ACoS optimization

Data-driven decisions

Client communication

Tools

Helium10

DataHawk

Job description

Role: Marketplaces Specialist (Amazon & E-commerce) | Mumbai (Andheri East) | 1 - 2 Years | Full -Time

About Social Beat

Social Beat is a digital growth partner for leading brands and hyper-scaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, we are India’s fastest-growing independent digital marketing solutions company, managing 4% of the country’s digital media investment.

As a Google Premier Partner, Meta Business Partner, and key partner to Amazon, Hotstar, and LinkedIn, we bring together creativity and performance marketing to drive measurable growth for clients like boAt, Pharmeasy, Scaler, Wakefit, Tata Cliq, and Himalaya Wellness.

Position Overview

As a Marketplaces Specialist, you will play a pivotal role in driving revenue and growth for our clients on Amazon and other key e-commerce platforms. You’ll take ownership of end-to-end campaign performance, marketplace optimization, and growth strategy execution, working closely with both clients and internal cross-functional teams.

You will also guide junior specialists, ensuring campaign excellence and process discipline.i

Key Responsibilities

Performance Ownership

• Manage and optimize performance marketing campaigns across Amazon (Sponsored Ads, DSP, etc.) and other marketplaces(Flipkart, Quick comm)
• Conduct deep-dive analysis into KPIs such as ROAS, ACoS, CTR, CVR, and sales trends to identify performance levers.
• Develop and implement data-driven optimization plans across bids, budgets, placements, and targeting.
• Manage A/B tests for creative, product titles, and copy to improve CTR and conversion rates.
• Work as the main point of contact for 2-3 key accounts, ensuring delivery excellence.
• Prepare and present weekly/monthly performance reviews with insights and growth recommendations.
• Collaborate with the Manager to shape strategy, forecast budgets, and identify new growth opportunities on marketplaces.
• Drive assortment expansion and pricing strategy in coordination with internal and client stakeholders.

Data & Insights

• Build advanced performance dashboards and trackers for ongoing campaign health monitoring.
• Map and report competition ad, content, and pricing strategies to inform tactical moves.
• Translate insights into actionable business and campaign recommendations.
• Coordinate with content, design, and analytics teams to drive impactful marketplace execution.
• Support in onboarding and mentoring junior specialists on process, optimization, and tools.
• Ensure adherence to Social Beat’s performance, reporting, and quality standards.

What We’re Looking For

• Experience: 1 - 2 years of hands-on experience in managing marketplace performance, primarily on Amazon (experience with Flipkart, Nykaa, or Myntra is a plus) with Agency experience

Skills:

• Strong analytical mindset with proficiency in Excel, Google Sheets, and Amazon Ads Console.
• Deep understanding of marketplace algorithms, listing optimization, and ad formats.
• Ability to translate data into insights and communicate effectively with clients.
• Working knowledge of tools such as Helium10, DataHawk, or similar is preferred.
• Mindset: Growth-driven, detail-oriented, proactive, and eager to drive impact.