Marketing Strategist

Zynetic Electric Vehicles Charging; Sector 10; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Zynetic Electric Vehicles Charging in Noida is seeking a Marketing Strategist to build and execute marketing strategies across brand, digital, content, demand generation, and market positioning. The role requires someone who can blend strategy with hands-on execution and collaborate with leadership, sales, design, and performance marketing teams.

You will develop go-to-market plans, craft campaigns, identify target segments, drive lead generation, and track KPIs to improve effectiveness.

Qualifications

• Strong experience in marketing strategy, brand, digital marketing, and demand generation.
• Excellent understanding of B2B customer journeys and positioning.
• Strong analytical, communication, and presentation skills.
• Ability to convert business objectives into actionable marketing plans.
• Experience in B2B SaaS, technology, EV, mobility, or enterprise businesses preferred.

Responsibilities

• Develop overall marketing and go-to-market strategy.
• Build positioning, messaging, campaigns, and content strategy.
• Plan marketing initiatives across LinkedIn, Instagram, Google, website, email, PR, and events.
• Identify target customer segments and develop effective acquisition strategies.
• Work with performance marketing and sales teams to improve lead generation and conversions.
• Conduct competitor, customer, and market research.
• Develop campaign briefs, content themes, presentations, and marketing collateral.
• Track marketing KPIs and continuously improve campaign effectiveness.
• Support product launches, partnerships, and new market expansion.

Skills

Marketing strategy

Brand management

Digital marketing

Demand generation

B2B SaaS experience

Lead generation

Job description

Marketing Strategist

Location: Noida
Work Mode: Work from Office
Employment Type: Full-time

About the Role

Zynetic is looking for a Marketing Strategist to build and execute marketing strategies across brand, digital, content, demand generation, and market positioning.

The role requires someone who can combine strategy with execution and work closely with leadership, sales, design, and performance marketing teams.

Key Responsibilities

• Develop overall marketing and go-to-market strategy.
• Build positioning, messaging, campaigns, and content strategy.
• Plan marketing initiatives across LinkedIn, Instagram, Google, website, email, PR, and events.
• Identify target customer segments and develop effective acquisition strategies.
• Work with performance marketing and sales teams to improve lead generation and conversions.
• Conduct competitor, customer, and market research.
• Develop campaign briefs, content themes, presentations, and marketing collateral.
• Track marketing KPIs and continuously improve campaign effectiveness.
• Support product launches, partnerships, and new market expansion.

What We Are Looking For

• Strong experience in marketing strategy, brand, digital marketing, and demand generation.
• Excellent understanding of B2B customer journeys and positioning.
• Strong analytical, communication, and presentation skills.
• Ability to convert business objectives into actionable marketing plans.
• Comfortable working in a fast-paced, high-ownership environment.
• Experience in B2B SaaS, technology, EV, mobility, or enterprise businesses preferred.