Product Marketing Manager

StockGro; Bengaluru; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

StockGro, India's leading stock market education platform, seeks a growth and product marketing expert to fuel user acquisition, activation, and retention in Bengaluru. You will design campaigns, automate workflows, and drive feature adoption.

You will work with SEBl-registered experts and a fast-paced team to analyze funnels, perform A/B tests, and optimize ROI across channels like push, email, SMS, and WhatsApp.

Qualifications

• 4+ years in product marketing, growth marketing, or lifecycle roles.
• Experience analysing funnels and deriving insights.
• Proficient with WebEngage, MoEngage, or CleverTap.
• Strong analytical mindset and data-driven decision making.
• Creative thinker with focus on user engagement and retention.

Responsibilities

• Design and execute multi-channel campaigns using engagement platforms.
• Build and optimize marketing automation workflows across channels ( Acquisition, Activation, Retention, Referral, Revenue).
• Develop in-app communications and feature campaigns to boost retention and engagement.
• Analyse user journeys and run A/B tests to improve funnels and KPIs.
• Collaborate with product and growth teams to tune onboarding and activation.
• Flex with business needs: copywriting, emails, push, and distribution strategies.

Skills

Growth marketing

Data analysis

A/B testing

Campaign design

CRM tools

Retention marketing

Onboarding optimization

Tools

WebEngage

MoEngage

CleverTap

Job description

StockGro is India’s leading stock market education platform with a community of over 2.5 crore market enthusiasts. StockGro equips users with trading and investing knowledge to succeed in the stock market. Whether user is a beginner or a seasoned trader, he can learn strategies from top investment managers, practice with platform currency, and study portfolios of experts & peers. By combining experiential learning with guidance from SEBl-registered experts, StockGro has become the go-to platform for trading & investing education

About StockGro

Founded in January 2020 by former venture capitalist Ajay Lakhotia, we’re well-funded and just closed a massive Pre-Series A fundraise. We are backed by some of the respected investors - Roots Ventures, Velo Partners, Creed Capital, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels.

We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.

Responsibilities

• Design and Execute Campaigns using platforms like WebEngage
• Create and implement marketing automation workflows across various channels (Acquisition, Activation, Retention, Referral, Revenue) using platforms like WebEngage.
• Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
• Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behaviour) and create actionable programs leading to user growth
• Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
• Brainstorm with different teams on how to improve the funnel at various stage - acquisition, engagement, retention and reactivation
• Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, and distribution activities
• Monitor Performance:
• Analyse key performance indicators (KPIs) to measure the effectiveness of marketing automation workflows and campaigns trigerred for various channels.
• Identify areas for improvement and provide actionable recommendations for continuous enhancement as per the envisioned product flow.
• Data-Driven Optimization:
• Dive into customer data to gain insights.
• Implement optimization strategies to enhance campaign effectiveness.
• Optimise ROI across channels such as push notifications, email, SMS, and WhatsApp.

Requirements

• Strong inclination towards capital markets, with a solid understanding of user use cases and trading behaviour.
• Minimum 4 years of experience in product marketing, growth marketing, lifecycle, or a similar role.
• Hands-on experience in analysing data funnels, user journeys, and deriving actionable insights.
• Proficiency with marketing and CRM tools such as WebEngage, MoEngage, or CleverTap.
• Strong analytical mindset with the ability to interpret data and make informed decisions.
• Creative thinker with a passion for driving user engagement, activation, and retention.
• Comfortable working in a fast-paced, high-ownership, and lean team environment.

Good to have:

• Active investor or trader in equities, derivatives, or other capital market instruments.
• Experience working in a fintech or trading-related product.