Marketing Specialist (Hands-on & AI-First)

Olive Living; Bengaluru; On-site; INR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Ownership & Autonomy

Steep Growth Curve

High-Visibility Impact

Job summary

Olive Hospitality seeks a highly autonomous Marketing Doer & Growth Specialist to own the entire marketing stack end-to-end. You will build strategy, design creatives, write copy, launch ad campaigns, edit video content, set up AI marketing workflows, manage B2B outreach, and track analytics yourself.

If you thrive on complete ownership and rapid execution, this role offers a steep learning curve and direct impact on brand growth across Olive Hospitality's properties.

Qualifications

• 2–4 years hands-on execution across multi-channel marketing campaigns.
• Experience with AI workflows and automation in marketing is preferred.
• Proven impact on leads, bookings or revenue in prior roles.
• Ability to design, implement and optimize campaigns independently.

Responsibilities

• Build strategy and execute end-to-end marketing campaigns without external agencies.
• Design creatives, write copy, launch ad campaigns, edit video content and set up AI marketing workflows.
• Manage B2B outreach and track analytics to optimize performance and revenue impact.
• Coordinate field activations and on-ground marketing efforts as needed.

Skills

Execution

AI workflows

Growth marketing

Autonomous execution

Travel readiness

Job description

The Role:

We are looking for a tactical, hands-on Marketing Doer & Growth Specialist who can own the entire marketing stack end-to-end.

There are no external agencies to delegate to and no team under you. You are the complete execution engine. You will build strategy, design creatives, write copy, launch ad campaigns, edit video content, set up automated AI marketing workflows, manage B2B outreach, and track analytics yourself.

If you are an execution-focused marketer who thrives on complete ownership, leverage, and rapid execution, this role offers an unmatched learning curve and direct impact on brand growth.

About Olive Hospitality

Introduced in 2019 as the tech-enabled platform of Embassy Group, Olive Hospitality is building Indias largest modern accommodation ecosystem. Our portfolio spans Olive Hotel, Spark by Hilton (exclusive India partner), and Open Hotels across 140+ properties in 25+ cities. We build, design, operate, and market everything in-house.

What You Will Own & Execute

• Enterprise AI Marketing & Automation: Build intelligent marketing pipelines that connect customer data to campaign executionautomating lead nurture, personalized guest comms, dynamic creative generation, predictive campaign optimization, and workflow orchestration.


• AI SEO & Generative Visibility: Leverage modern AI frameworks for Generative Engine Optimization (GEO), machine-assisted search intent research, automated content production pipelines, and intelligent link strategies to capture search traffic across modern search engines and AI assistants.


• Full-Stack Digital & Performance Marketing: Plan, launch, and optimize paid advertising campaigns, organic social channels, local search visibility, CRM messaging, and lifecycle retention programs.


• B2B & B2C Marketing & Growth: Create brand decks, design B2B sales enablement collateral, drive lead generation campaigns, and execute targeted outreach for corporate stay partnerships.


• Content Production, Design & Brand Custodianship: Produce visual assets, design marketing collateral, shoot and edit short-form video reels, manage property photoshoots, and enforce strict brand identity standards across all properties.


• Field Execution & Offline Activations: Coordinate printed collaterals, local PR, site launches, and property activations. Travel across venues for site audits, creative production, and on-ground execution.


• Analytics & Growth Iteration: Track performance dashboards, monitor acquisition metrics, measure channel ROI, double down on winning growth experiments, and continuously optimize for direct revenue impact.

What We Are Looking For

• 2–4 Years of Hands-on Execution: Direct, in-house experience owning multi-channel marketing campaigns end-to-end (a hospitality or lifestyle background is a plus, but speed and execution quality matter most).


• AI-First Operating Style: Practical experience integrating modern AI workflows, automated systems, and content pipelines to operate with the output velocity of an entire agency.


• Demonstrated Growth Impact: Concrete metrics proving how your individual execution directly drove leads, conversions, direct bookings, or top-line revenue.


• Autonomous Doer: You don't wait for step-by-step briefs; you proactively spot gaps, design solutions, and execute independently.


• Willingness to Travel: Ready for local and regional travel across property locations for on-ground launches, venue audits, and creative production.

What's In It For You?

• 100% Ownership & Autonomy: Zero corporate bureaucracy. Test your ideas, launch experiments, and see immediate market results.


• Steep Growth Curve: Work directly with the Head of Marketing to scale a nationwide, multi-brand hospitality platform.


• High-Visibility Impact: Your individual output directly moves booking, occupancy, and revenue metrics across national brand portfolios.

Who Should NOT Apply?

• Managers who rely on delegating tasks to agencies, freelancers, or direct reports.


• Marketers looking for a desk-only strategic job who don't want to handle design, video editing, or field travel.