Marketing Specialist

Gamma Technologies; Pune District; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Competitive total rewards program

Flexible work options

Collaborative work environment

Job summary

A leading technology company based in Pune is searching for a Marketing Specialist to enhance its brand through targeted campaigns and events. The ideal candidate brings over 3 years of marketing experience, particularly in the B2B software sector, and possesses a Bachelor’s degree in a relevant field. This position involves developing marketing materials, managing digital content, and coordinating events, offering a dynamic work environment with opportunities for professional growth. You'll need to work in the office 60% of the time.

Qualifications

• 3+ years of experience in marketing preferably in B2B software/technology industry.
• Strong written and verbal communication skills skilled in writing and editing content.
• Excellent analytical skills with a knack for managing and interpreting data.

Responsibilities

• Develop and create marketing materials ensuring adherence to brand guidelines.
• Plan targeted advertising and maximize search engine optimization for all content.
• Manage and update website content for accuracy and brand consistency.
• Plan and execute company events and manage logistics.

Skills

Event planning and coordination

Analytical skills

Written and verbal communication

Content creation

Search engine optimization (SEO)

Education

Bachelor’s degree in business administration, marketing, communications, or related field

Tools

HubSpot

Google Analytics

Salesforce

WordPress

Adobe Creative Suite

Job description

Marketing Specialist

Who We Are

Gamma Technologies and its wholly owned India-based subsidiary Gamma CAE Technologies Private Limited (GT), a leading multi-physics computer-aided engineering simulation software provider, develops a suite of integrated solutions that guides and accelerates the engineering transformation of today’s products in the transportation, power generation, and industrial equipment industries.

At GT, our people are the driving force behind our success. Currently, we are looking for a Marketing Specialist, based in our Pune office, to provide support for our worldwide marketing programs. The ideal candidate will help build our brand through multi-faceted, multi-touch campaigns, events, and programs. The candidate must be capable of working independently with subject matter experts and collaborating with customers and cross-functional teams. This role will directly impact our business and our success!

What You Will Do

Content Development

• Develop and create marketing materials, such as sales and product collateral, ensuring adherence to brand guidelines.
• Collaborate with internal teams (e.g., R&D and Sales) to outline and execute a strategic content development plan aligned with sales goals.
• Write, proofread, and edit creative and technical content used across different mediums.
• Support Sales Enablement activities as needed.

Digital Marketing

• Plan targeted advertising to complement campaigns, including ABM initiatives.
• Work to maximize search engine optimization (SEO) for all content — from website to videos to inbound marketing.
• Leverage best practices for tracking, including utilization of UTM codes for audience evaluation and success measurements.
• Create and post social media content.

Website Content Management

• Manage and update website content to ensure accuracy, brand consistency, and SEO optimization.
• Collaborate with internal teams to develop landing pages, event pages, and other digital assets to support campaigns.
• Monitor web analytics to improve site performance and engagement.

Event Management

• Plan, coordinate, and execute company events such as webinars, trade shows, and corporate tech open houses.
• Manage event logistics, vendor coordination, and promotional campaigns.
• Track event performance, gather attendee feedback, and recommend improvements.

What You Will Bring

• Bachelor’s degree in business administration, marketing, communications, or a related field.
• 3+ years of experience in marketing (B2B software/technology industry preferred).
• Knowledge of various marketing and analytics tools such as HubSpot, Google Analytics, CRM systems (preferably Salesforce), and content management systems (WordPress preferred).
• MS Office proficiency; experience with Adobe Creative Suite (e.g., Photoshop, InDesign, Illustrator) is a plus.
• Strong event planning and coordination skills.
• Excellent analytical skills with a knack for managing and interpreting data.
• Strong written and verbal communication skills, capable of tailoring the message and voice to the audience and platform.
• Skilled in writing and editing content with an attention to detail.
• Capable of managing multiple projects, which includes prioritization, organization, and effective escalation of issues.

What We Can Offer You

• Competitive total rewards program.
• Flexible work options. This role will require you to be in the office 60% of the time.
• A highly collaborative and dynamic work environment with opportunities for professional growth and development.