Marketing Specialist

Eton Solutions LP; Bengaluru; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading fintech company in India is seeking a Head of HR with expertise in digital marketing and event management. The successful candidate will develop marketing strategies and oversee company events. Applicants should have over 5 years of relevant experience and strong communication skills. This role offers an exciting opportunity to influence a fast-growing company.

Qualifications

• 5+ years of experience in digital marketing, SaaS marketing, and event management.
• Experience in onsite branding, event banner setup, and marketing collateral creation.
• Strong understanding of digital marketing strategies.

Responsibilities

• Develop and execute digital marketing strategies for SaaS products.
• Collaborate with sales to generate leads through digital channels.
• Plan and execute company events and manage onsite branding.

Skills

Digital marketing strategies

SaaS marketing

Event management

Project management

Communication skills

Education

Graduate or postgraduate in a related field

Tools

HubSpot

Marketo

Canva

Adobe Suite

Job description

Head of HR at Eton Solutions LP, IIM Kozhikode, PGCHRM XLRI Jamshedpur, M.Sc.(Mathematics)

Eton Solutions is a hypergrowth fintech transforming the Family Office segment of the Wealth Management industry. Eton’s AtlasFive® is a comprehensive enterprise management platform specifically designed to allow today’s modern Family Office meet the unique and varied challenges of Ultra High Net Worth families.

Profile Summary: We are looking for a dynamic Marketing Specialist with experience in digital marketing, SaaS marketing, and event management. The ideal candidate will be responsible for executing marketing campaigns, managing onsite branding, and ensuring the seamless execution of events and promotional materials.

Key Responsibilities

• Develop and execute digital marketing strategies for SaaS products, including email campaigns, social media, and paid ads.
• Collaborate with the sales team to generate leads through digital channels.
• Analyse campaign performance and optimize for better engagement and conversion.
• Plan, coordinate, and execute company events, conferences, and trade shows.
• Handle end-to-end logistics, including venue coordination, registration, and event setup.
• Manage onsite branding, ensuring effective placement of banners, signage, and displays.
• Design and oversee the production of marketing materials, including brochures, flyers, and promotional content.
• Ensure brand consistency across all marketing assets and event setups.
• Work closely with vendors for the timely delivery of marketing materials.

Requirements

• 5 plus years of experience in digital marketing, SaaS marketing, and event management.
• Proven experience in onsite branding, setting up event banners, and marketing collateral creation.
• Strong understanding of digital marketing strategies, including social media, paid ads, and content marketing.
• Hands‑on experience with event planning, logistics, and execution.
• Excellent communication and project management skills.
• Ability to work in a fast‑paced, deadline‑driven environment.

Preferred Qualifications

• Experience using marketing automation tools (e.g., HubSpot, Marketo, or similar).
• Familiarity with design tools (e.g., Canva, Adobe Suite) for branding and collateral creation.
• Background in B2B SaaS marketing is a plus. Education: Should be a graduate or a postgraduate in similar field.

Skills and Abilities and Other Characteristics

• Strong communication skills and ability to communicate complex ideas effectively.
• Comfortable with significant client interaction and interest in building relationships.
• Ability to adapt and prioritize changing project priorities, tasks, and timelines.
• Ability to work both collaboratively and independently, as well as under pressure of deadlines.
• Rigorous attention to detail.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.