Marketing Services Program Manager

EngineersOfAI; Bengaluru; On-site; INR 1,500,000 - 3,500,000; Full time

Job summary

Stripe is seeking a Marketing Services Program Manager to own marketing campaign execution across email, landing pages, and paid media for the EMEA region. The role focuses on automation, scalability, and operational design with Marketo expertise.

You will collaborate with Growth, Lifecycle, Regional & Demand Marketing, Engineering, and Design to drive efficiency and repeatable processes while maintaining strong metrics and documentation.

Qualifications

• 5+ years of experience in marketing automation or campaign management in a fast-paced environment.
• 3+ years of proven expertise in Marketo with scalable programs and successful outcomes.
• Demonstrated project management skills with cross-functional initiatives.
• Excellent communication skills and ability to tailor messaging to stakeholders.
• Strong analytical skills to track performance and identify opportunities for improvement.
• Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
• Proactive with a growth mindset and continuous learning.

Responsibilities

• Own campaign execution across email, landing pages, and paid media for Growth, Lifecycle, EMEA and Demand Marketing teams.
• Scope campaign requirements, assess complexity, and lead capacity planning.
• Consult on Marketo best practices with emphasis on automation, scalability, and design.
• Design and scale complex nurture and trigger campaigns for broader use.
• Collaborate with stakeholders to streamline workflows and optimize campaign delivery.
• Lead programs to address recurring execution challenges with clear objectives and metrics.
• Identify operational risks early and communicate with stakeholders while implementing solutions.
• Drive ongoing improvements in marketing execution through process innovation and automation.
• Coordinate with Growth, Regional and Demand Marketing, Engineering, and Design on priorities and strategy.
• Maintain scalable documentation and coordinate with offshore production teams.

Skills

Campaign management

Marketing automation

Cross-functional leadership

Analytical thinking

Communication

Education

Bachelor's degree in Marketing or Business

Tools

Marketo

Job description

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies-from the world's largest enterprises to the most ambitious startups-use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

Marketing Services is a team of marketing execution experts and systems thinkers focused on efficiency. We partner closely with Regional and Demand marketing, Growth, Martech, and creative teams to deliver scalable, high-impact campaigns across channels. While we operate globally, this role is focused on supporting the EMEA region.

What you'll do

We are seeking a highly skilled and results-driven Marketing Services Program Manager to serve as the process owner for marketing campaign execution across multiple channels. The ideal candidate will possess a strong background in campaign management, with deep expertise in email marketing platforms like Marketo. This individual will work closely with diverse teams to enhance our marketing efforts, driving operational efficiency and process improvement.

Responsibilities

• Serve as the process owner for campaign execution across email, landing pages, and paid media, supporting Growth, Lifecycle, EMEA and Demand Marketing teams.
• Scope campaign requirements, assess complexity, and lead capacity planning to ensure smooth and timely execution.
• Consult on best practices in Marketo, with a focus on automation, scalability, and operational design.
• Design and execute complex nurture and trigger campaigns, then standardize and scale them for broader use.
• Partner with marketing stakeholders to streamline workflows, reduce friction, and optimize campaign delivery.
• Lead programs to address recurring execution challenges-defining objectives, success metrics, and building repeatable processes.
• Identify operational risks early, communicate clearly with stakeholders, and implement sustainable solutions.
• Drive ongoing improvements in marketing execution through process innovation, automation, and efficiency.
• Collaborate cross-functionally with Growth, Regional and Demand Marketing, Engineering, and Design to align on priorities and execution strategy.
• Maintain scalable documentation and support coordination with offshore production teams.

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 5+ years of experience in a marketing automation or campaign management role, ideally within a fast-paced environment.
• 3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs and driving successful campaign outcomes.
• Demonstrated project management skills with experience leading cross-functional initiatives.
• Excellent communication skills, able to convey complex ideas effectively and tailor messaging to diverse stakeholders.
• Strong analytical skills with a detail-oriented mindset to track performance metrics, analyze data, and identify opportunities for improvement.
• Ability to work both independently and collaboratively within a team-oriented environment.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• Proactive, with a growth mindset and a passion for continuous learning and improvement.

Preferred qualifications

• Experience in the technology or financial services sectors, ideally within a high-growth company.
• Familiarity with digital marketing channels, including paid media, SEO, and landing page optimization.
• Knowledge of marketing automation tools and processes to enhance efficien