Marketing Science Lead

Google LLC; Bengaluru; On-site; INR 3,000,000 - 4,200,000; Full time

Job summary

Google LLC is seeking a Marketing Science Lead to advise top advertisers, shaping measurement methods and experimentation strategy to drive profitable growth. You will partner with clients to guide data-backed decisions for advertising investments across Google’s platforms.

As part of the Large Customer Sales team, you will design and deploy strategies that translate complex analytics into executive-ready insights, influencing budget allocation and growth initiatives for multi-million dollar

Qualifications

• MBA or master's degree in quantitative field like data analytics or economics.
• Experience quantifying ROI and improving ROI of ads through test-and-learn approaches and advanced attribution.
• Experience managing executive stakeholder relationships to influence data-driven product and customer strategy.
• Experience with incrementality testing, causal impact analysis, MMM and MTA.
• Understanding of brand and performance measurement.

Responsibilities

• Define and execute strategic client learning agendas and experimentation roadmaps using A/B testing, geo-experiments and other Google methods to quantify and unlock business growth from Google Ads.
• Distill complex analytical findings into actionable, non-technical business recommendations and executive-ready presentations.
• Act as trusted consultant to help advertisers audit and modernize data infrastructure, safeguarding ad performance and bidding efficiency against privacy changes.
• Advise advertisers on budget allocation and testing feasibility, leading executive reviews to build investment confidence across sales teams and agency partners.

Skills

ROI quantification

Executive stakeholder management

Experimentation methods

Incrementality testing / MMM / MTA

Brand & performance measurement

Education

MBA or quantitative master's degree

Bachelor's degree or equivalent practical experience

Job description

X Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Gurugram, Haryana, India; Bengaluru, Karnataka, India.

• Bachelor's degree or equivalent practical experience.
  
• 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
  

Preferred qualifications:

• MBA or Master's degree in quantitative field like Data Analytics, Economics.
• Experience in quantifying Return on Investment (ROI) and improving ROI of ads spends through test and learn approach in one of the following: experimental methods (e.g., A/B testing, geo experiments, user lift experiments), advanced attribution (e.g., SKAN, MTA), statistical methods (e.g., causal inference, MMM, statistical MTA).
• Experience managing and influencing executive stakeholder relationships on recommending data driven ways to improve product and customer strategy to drive business outcomes.
• Experience with incrementality testing, causal impact analysis, MMM, and MTA.
• Understanding of brand and performance measurement.

About the job

As a Marketing Science Lead, you will act as an advisor to Google’s largest and most sophisticated advertisers who hold multi million dollars advertising budgets, and look to Google to drive profitable growth. You will lead the charter for science of Google advertising, focused on improving business outcomes for advertisers. This will include designing and deploying measurement methods and experimentation strategy, and its execution to solve business issues and unlock new avenues for growth. Working at the intersection of media, technology, and quantitative analysis, you will partner with advertisers to guide their data backed choices for advertising investments.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

• Define and execute strategic client learning agendas and experimentation roadmaps using A/B testing, geo-experiments and other Google proprietary methods to quantify and unlock business growth generated by investments from Google Ads.

Distill complex analytical and experimental findings into highly actionable, non-technical business recommendations and executive-ready presentations that marketing leaders can immediately deploy to drive revenue.

• Act as trusted consultant to help advertisers audit and modernize their data infrastructure, safeguarding their long-term ad performance and automated bidding efficiency against privacy changes and signal loss.
• Advise advertisers on budget allocation and testing feasibility, while leading executive reviews and workshops to build investment confidence across sales teams and agency partners.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.