Marketing Science Lead

Google; Gurugram District; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

Google's Large Customer Sales (LCS) in India seeks a data-driven strategist to help major brands optimize their Google Ads investments. You will define learning agendas, conduct experiments, and translate results into revenue growth.

The role focuses on advising on budget allocation, auditing data infrastructure, and leading executive reviews with advertisers and partners. This position offers exposure to cutting-edge measurement tools and the opportunity to influence strategic outcomes for

Qualifications

• Bachelor's degree or equivalent practical experience is required.
• 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
• Experience working with partners to identify technical challenges and opportunities, and selling AdTech/MarTech solutions.
• MBA or Master's in quantitative field preferred.
• Experience quantifying ROI and improving ROI of ads spends through test and learn methods.
• Experience managing senior stakeholder relationships to influence data-driven strategies.

Responsibilities

• Define and execute strategic client learning agendas and experimentation roadmaps to quantify and unlock business growth generated by investments from Google Ads.
• Distill complex analytical and experimental findings into highly actionable, non-technical business recommendations and executive-ready presentations for marketing leaders.
• Act as trusted consultant to help advertisers audit and modernize their data infrastructure, safeguarding their long-term ad performance and automated bidding efficiency against privacy changes and signal loss.
• Advise advertisers on budget allocation and testing feasibility, while leading executive reviews and workshops to build investment confidence across sales teams and agency partners.

Skills

Media analytics

AdTech/MarTech solutions

Strategic client engagement

Education

Bachelor's degree or equivalent practical experience

MBA or quantitative Master's preferred

Tools

A/B testing

Geo experiments

MMM/MTA

Statistical inference

Job description

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Gurugram, Haryana, India; Bengaluru, Karnataka, India.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
• Experience working with partners to identify technical challenges and opportunities, and selling AdTech/MarTech solutions.

Preferred qualifications

• MBA or Master's degree in quantitative field like Data Analytics, Economics.
• Experience in quantifying ROI and improving ROI of ads spends through test and learn approach in one of the following: experimental methods (e.g., A/B testing, Geo experiments, user lift experiments), Advanced attribution (e.g., SKAN, MTA), statistical methods (e.g., causal inference, MMM, Statistical MTA).
• Experience managing and influencing senior stakeholder relationships on recommending data driven ways to improve product and customer strategy to drive business outcomes.
• Experience with incrementality testing, causal impact analysis, MMM, and MTA.
• Understanding of brand and performance measurement.

About the job

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

• Define and execute strategic client learning agendas and experimentation roadmaps - using A/B testing, Geo experiments and other Google proprietary methods - to quantify and unlock business growth generated by investments from Google Ads.
• Distill complex analytical and experimental findings into highly actionable, non-technical business recommendations and executive-ready presentations that marketing leaders can immediately deploy to drive revenue.
• Act as trusted consultant to help advertisers audit and modernize their data infrastructure, safeguarding their long-term ad performance and automated bidding efficiency against privacy changes and signal loss.
• Advise advertisers on budget allocation and testing feasibility, while leading executive reviews and workshops to build investment confidence across sales teams and agency partners.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.