Marketing Data Scientist

Google LLC; Gurugram District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Google LLC’s BizOps Data Scientist in Marketing will drive measurement programs and analytics for Google Marketing across media campaigns, collecting data and delivering insights.

You will develop data pipelines, evaluate strategic initiatives, and communicate recommendations to senior leaders while coordinating with regional teams to scale impact.

Qualifications

• Master's degree in a quantitative discipline or equivalent practical experience.
• 3 years of analytics experience with coding in Python, R, or SQL.
• Experience solving product or business problems using analytics.

Responsibilities

• Develop marketing measurement plans and testing strategies.
• Partner with internal teams on analytics projects and experiments.
• Deliver data-driven recommendations and scalable analytics programs.
• Define evaluation metrics and share insights with stakeholders.

Skills

Analytics experience

Python

R

SQL

Statistical analysis

Education

Master's degree

Job description

• Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience.
• 3 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis, or a PhD degree.

Preferred qualifications:

• Experience translating business problems into research questions and translating research findings and insights into media and marketing recommendations.
• Experience delivering meta-analysis, fully automated analytics pipelines or audience segmentation and propensity modeling.
• Research experience in designing, scoping, and managing brand measurement including panel setup and tracking, media brand lift measurement, agency management, and statistical testing.
• Applied knowledge of R or Python for statistical analysis and SQL.
  
• Proven ability to generate practical solutions for marketing analytics problems and use results to drive business change in partnership with cross-functional stakeholders.

About the job

Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.

As a Data Scientist in the Marketing team, you will drive key measurement and analytics programs that deliver a scaled impact for Google Marketing across media campaigns. You will support your team by delivering pieces of project work including supporting the implementation of data science solutions, supporting the improvement of data pipelines, managing APAC’s share of global projects, or helping your team develop evaluation metrics and best practices that provide insights to the business. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion.

Specifically, you will play a strategic and technical role in driving all things media, marketing, analytics, and partnering with internal teams to evaluate strategic initiatives. Using first-party and third-party data sources, you will create innovative solutions to demonstrate the effectiveness of Google’s media investment. At Google-scale, this implies working on our industry’s toughest challenges. You will maintain global consistency, while keeping regional focus. This role requires working with teams operating across regions and marketing entities.

Responsibilities

• Use your knowledge of data analytics to develop solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
  
• Build cross-product measurement and testing plans, tracking requirements, reporting, metrics, and benchmarks for our largest campaigns to optimize for the incremental impact of our marketing dollars (e.g., conversion lift tests, matched market analyses, and brand lift studies).
  
• Partner with internal teams in advanced analytics work including experimentation, measurement and modeling.
  
• Deliver customer-centric, data-driven approach, based on a people-based marketing strategy to build, segment, and test audiences for best business results.
  

Develop evaluation frameworks for large-scale models, new metrics, and investigate anomalies. Frame and solve ambiguous problems by scoping technical priorities and innovating on statistical methods.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.