Marketing & Promotions Executive

IFC Ventures; Mumbai; On-site; INR 400,000 - 650,000; Full time

Job summary

IFC Ventures is seeking a Marketing & Promotions Executive to drive MedConnect's presence across the healthcare ecosystem in Mumbai. The role involves hands-on marketing, institutional outreach, and building partnerships with medical colleges, hospitals, associations and healthcare organizations.

You will plan and execute campaigns, engage with colleges and professional bodies, coordinate events, webinars and on-ground promotions, and work closely with digital teams to boost registrations and

Qualifications

• 1-5 years of experience in healthcare marketing, field marketing, institutional marketing, partnerships, business development, community engagement or a similar role.
• Experience with medical/healthcare colleges, hospitals, associations or professional communities preferred.
• Strong communication, presentation and relationship-building skills.
• Willingness to travel locally for meetings, events and college visits.
• Comfortable with a target-oriented, fast-paced environment.

Responsibilities

• College & Institution Outreach: identify and connect with healthcare colleges and institutions, build relationships with management, faculty and career cells, develop student-focused awareness and registration initiatives, coordinate campus promotions and events.
• Healthcare Associations & Community Partnerships: identify healthcare associations, develop partnerships, coordinate joint campaigns, webinars, events and collaborations.
• Healthcare Marketing & Promotions: plan and execute offline and on-ground marketing campaigns, drive awareness among doctors, nurses, pharmacists and students, coordinate promotional activities at events and conferences, support integrated campaigns with digital teams.
• Events & Campaign Execution: research relevant events, coordinate participation, manage booths and lead generation, ensure smooth execution with internal and external partners.

Skills

Healthcare marketing

Field marketing

Relationship-building

Presentation skills

Travel willingness

Job description

We are looking for a Marketing & Promotions Executive to drive MedConnect's presence across the healthcare ecosystem. The role will involve building relationships with medical and healthcare colleges, professional associations, hospitals, institutes and healthcare organizations, while planning and executing marketing and promotional activities to increase MedConnect's awareness, registrations and professional community. This is a hands-on marketing and partnership role involving a mix of institutional outreach, relationship building, events, promotions, field marketing and campaign execution.

Key Responsibilities

College & Institution Outreach

• Identify and connect with medical, nursing, dental, pharmacy, allied healthcare and other healthcare colleges/institutions.
• Build relationships with college management, placement teams, faculty, student coordinators and career cells.
• Develop and execute student-focused MedConnect awareness and registration initiatives.
• Coordinate campus promotions, presentations, workshops, career sessions and other engagement activities.
• Build a network of institutional partners for ongoing student and professional engagement.

Healthcare Associations & Community Partnerships

• Identify relevant healthcare associations, professional bodies, communities and networks.
• Develop relationships and explore partnerships, collaborations, memberships, events and promotional opportunities.
• Coordinate joint campaigns, webinars, conferences, workshops and other healthcare community initiatives.
• Build long-term relationships with key stakeholders across the healthcare ecosystem.

Healthcare Marketing & Promotions

• Plan and execute offline and on-ground marketing campaigns for MedConnect.
• Drive awareness among doctors, nurses, dentists, pharmacists, allied healthcare professionals and healthcare students.
• Coordinate promotional activities at healthcare events, conferences, seminars, colleges and professional gatherings.
• Develop innovative ideas to increase MedConnect registrations, engagement and visibility.
• Work closely with the digital marketing and content teams to support integrated campaigns.
• Identify potential organizations for strategic tie-ups and collaborations.
• Initiate conversations, pitch MedConnect's value proposition and coordinate partnership discussions.
• Maintain a database of colleges, associations, healthcare organizations and potential partners.
• Track partnership leads, meetings, follow-ups and outcomes.
• Support the execution of MoUs, collaborations and promotional partnerships.

Events & Campaign Execution

• Research and identify relevant healthcare events, conferences, exhibitions and professional gatherings.
• Coordinate MedConnect's participation in relevant events.
• Manage promotional activities, booths, presentations, registrations and lead generation.
• Work with internal teams and external partners to ensure smooth execution of campaigns and events.

Key Performance Areas

• Number of college and institutional tie-ups
• Healthcare association partnerships
• Events and promotional campaigns executed
• Healthcare professional/student registrations generated
• Partnership leads and conversions
• Institutional and community engagement
• Growth in MedConnect's healthcare professional network
• Cost-effective execution of marketing initiatives

Requirements

• · 1-5 years of experience in healthcare marketing, field marketing, institutional marketing, partnerships, business development, community engagement or a similar role.
• Experience working with medical/healthcare colleges, hospitals, healthcare associations or professional communities will be preferred.
• Strong communication, presentation and relationship-building skills.
• Comfortable with calling, meetings, presentations and regular stakeholder follow-ups.
• Ability to build relationships with senior representatives of colleges, associations and healthcare organizations.
• Strong execution and coordination skills.
• Willingness to travel locally for meetings, events, college visits and promotional activities.
• Comfortable working in a target-oriented, fast-paced environment.

Preferred Background

Candidates from backgrounds such as:

• Healthcare Marketing
• Institutional Marketing
• College/University Outreach
• Healthcare Business Development
• Field Marketing
• Community Management
• Healthcare Events & Promotions

will be preferred.

What You'll Get

• Opportunity to work with a growing healthcare technology and professional networking platform.
• Exposure to the broader healthcare ecosystem and institutional partnerships.
• Opportunity to build relationships with healthcare institutions, associations and professionals.
• Hands-on experience across healthcare marketing, partnerships, events and community growth.
• A high-ownership role with significant scope to build and execute new marketing initiatives.