Marketing Operations Specialist

Trianz; Hyderabad; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Trianz is seeking a Marketing Operations specialist in Hyderabad to build measurement, attribution, and process backbone that makes pipeline contribution visible and accountable.

You are the person who connects marketing activity to revenue. Without this role, pipeline attribution remains aspirational.

Design attribution models, dashboards, lead scoring, and funnel analytics, while ensuring data hygiene, privacy, and SLA adherence across campaigns.

Qualifications

• 2–4 years in marketing operations, revenue operations, or marketing analytics.
• Hands-on experience with CRM (Salesforce) and marketing automation platforms.
• Strong analytical skills: SQL, Excel, dashboard tools.

Responsibilities

• Design and implement multi-touch attribution model from scratch.
• Build campaign performance dashboards: monthly for SLT, weekly for marketing team.
• Own lead scoring model aligned to AMM lifecycle stages.
• Produce funnel analytics: MQL/SQL volume, conversion rates, velocity, and pipeline contribution by channel.
• Own budget management: tracking, quarterly reallocation, spend‑vs‑outcome reporting.
• Design and enforce MQL handoff SLA and lead routing governance.
• Manage data hygiene: deduplication, enrichment, invalid lead cleanup.
• Own data privacy and consent management (GDPR, CAN‑SPAM, CCPA).
• Build campaign launch checklists, quality gates, and approval workflows.

Skills

Marketing ops

Salesforce

Automation tools

SQL

Excel

Dashboards

Tools

Marketing automation platforms

Job description

Trianz is an applied AI solutions company that accelerates customer business transformation through AI powered \"Transformation Services as a Software Model\". With 25+ years of transforming enterprises, we've evolved to a product-led, platform-driven organization serving global enterprises across Financial Services, Insurance, Healthcare, Hi-Tech, Manufacturing, and other industries.

With global presence across 4 continents, our platform portfolio under the unified Concierto brand delivers end-to-end transformations including solutions for Migrate, Manage, Maximize, Modernize, Insights & Agentic AI, and SecOps - delivered through strategic partnerships with leading hyperscalers.

We're building the premier innovation-led organization in the digital transformation space through AI-first methodologies and data-driven excellence - RevolutionAIzing Transformations.

Role Summary

We are hiring a Marketing Operations specialist to build the measurement, attribution, and process backbone that makes every marketing function’s pipeline contribution visible and accountable.

You are the person who connects marketing activity to revenue. Without this role, pipeline attribution remains aspirational.

Key Responsibilities

• Design and implement multi-touch attribution model from scratch.


• Build campaign performance dashboards: monthly for SLT, weekly for marketing team.


• Own lead scoring model aligned to AMM lifecycle stages.


• Produce funnel analytics: MQL/SQL volume, conversion rates, velocity, and pipeline contribution by channel.

Process, Budget & Governance

• Own budget management: tracking, quarterly reallocation, spend‑vs‑outcome reporting.


• Design and enforce MQL handoff SLA and lead routing governance.


• Manage data hygiene: deduplication, enrichment, invalid lead cleanup.


• Own data privacy and consent management (GDPR, CAN‑SPAM, CCPA).


• Build campaign launch checklists, quality gates, and approval workflows.

Required Experience

• 2–4 years in marketing operations, revenue operations, or marketing analytics.


• Hands‑on experience with CRM (Salesforce) and marketing automation platforms.


• Strong analytical skills: SQL, Excel, dashboard tools.

Why choose Trianz

• Personal Growth: Startup agility with enterprise impact. Experience rapid innovation cycles while working on Fortune 500 transformations.


• AI‑First Future: Where humans and AI revolutionize business. Lead the charge in implementing AI-driven transformation at scale.


• Global Impact: Shape transformation across continents. Work with diverse teams and clients spanning Americas, Europe, Asia, and beyond.


• Executive Access: Direct impact on Fortune 500 strategies. Work alongside C‑suite leaders and influence major business decisions.


• Ownership & Entrepreneurial Spirit: Your ideas, our platform, global impact. Zero bureaucracy culture with decision‑making autonomy and rapid execution.


• Trianz is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veterans (except in those special circumstances permitted or mandated by law).

Trianz is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veterans (except in those special circumstances permitted or mandated by law).