Content Specialist

Trianz; Hyderabad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Trianz is seeking a seasoned Content Writer to join our marketing team in Hyderabad. You will produce content that supports demand generation, converting website visitors to leads and leads to opportunities, with high-quality, targeted output.

This role emphasizes business outcomes over volume, translating complex AI and transformation concepts into clear narratives for enterprise audiences and driving measurable campaign performance.

Qualifications

• 6-8 years as a B2B content writer or content marketer in enterprise technology, SaaS, or cloud.
• Experience with SEO-optimized content production, keyword research, and website content management.
• Translate complex technical concepts into clear narratives for business audiences.

Responsibilities

• Produce blog posts, whitepapers, briefs, and case studies to generate inbound leads.
• Maintain website content across trianz.com and concierto.cloud for conversion.
• Ensure monthly updates to all active website pages.
• Write email copy, nurture sequences, and landing pages to drive campaigns.
• Collaborate with CEO, CRO, and engineering leaders on thought leadership.
• Create social media content aligned with editorial calendar.

Skills

B2B content writing

SEO-optimized content

Keyword research

Website content management

Business storytelling

Education

Bachelor's degree (journalism/communications/English)

Job description

Trianz is an applied AI solutions company that accelerates customer business transformation through AI powered "Transformation Services as a Software Model". With 25+ years of transforming enterprises, we've evolved to a product-led, platform-driven organization serving global enterprises across Financial Services, Insurance, Healthcare, Hi-Tech, Manufacturing, and other industries.

With global presence across 4 continents, our platform portfolio under the unified Concierto brand delivers end-to-end transformations including solutions for Migrate, Manage, Maximize, Modernize, Insights & Agentic AI, and SecOps - delivered through strategic partnerships with leading hyperscalers.

We're building the premier innovation-led organization in the digital transformation space through AI-first methodologies and data-driven excellence - RevolutionAIzing Transformations.

Role Summary

We are hiring Content Writers to serve as the content production engine supporting all marketing functions.

This is not a volume-based content role. Every piece of content you produce must serve a demand generation purpose: website content should convert visitors into leads, solution content should convert leads into opportunities, and downstream content should accelerate deal progression and closure. You write to drive business outcomes, not just awareness.

Key Responsibilities

Demand-Oriented Content Production

• Produce blog posts, whitepapers, solution briefs, and case study drafts designed to generate inbound leads and support conversion at each stage of the buyer journey.
• Develop and maintain website content across trianz.com and concierto.cloud: solution pages, product descriptions, landing pages, and campaign microsites — all optimized for visitor-to-lead conversion.
• Ensure monthly website content updates across all active pages.
• Write email copy, nurture sequence content, and landing page copy that drives measurable campaign performance.
• Collaborate with leadership (CEO, CRO, engineering leaders) to develop and publish executive thought leadership pieces that build credibility and generate inbound interest.
• Create social media content aligned with editorial calendar and campaign themes.

SEO, Discoverability & Conversion

• Optimize all content for SEO and AI search discoverability to drive organic traffic growth.
• Research and incorporate target keywords, structured data, and search intent into all written assets.
• Ensure content at every stage of the funnel is designed to move the reader toward a measurable next step: download, registration, demo request, or sales conversation.

Cross-Functional Support

• Support product marketing with launch content, competitive narratives, and solution briefs.
• Support field marketing with workshop pre-reads, post-event summaries, and regional content adaptations.
• Support alliance marketing with co-branded content and joint campaign copy.

Required Experience

• 6-8 years as a B2B content writer or content marketer in enterprise technology, SaaS, or cloud.
• Experience with SEO-optimized content production, keyword research, and website content management.
• Ability to translate complex technical concepts into clear, compelling narratives for business audiences.
• Bachelor’s degree required; journalism, communications, or English preferred.

Why choose Trianz

• Personal Growth: Startup agility with enterprise impact. Experience rapid innovation cycles while working on Fortune 500 transformations.
• AI-First Future: Where humans and AI revolutionize business. Lead the charge in implementing AI-driven transformation at scale.
• Global Impact: Shape transformation across continents. Work with diverse teams and clients spanning Americas, Europe, Asia, and beyond.
• Executive Access: Direct impact on Fortune 500 strategies. Work alongside C-suite leaders and influence major business decisions.
• Ownership & Entrepreneurial Spirit: Your ideas, our platform, global impact. Zero bureaucracy culture with decision-making autonomy and rapid execution.

Trianz is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veterans (except in those special circumstances permitted or mandated by law).