Marketing Operations Specialist

IRIS Centre of Excellence - India

Chennai

Hybrid

INR 400,000 - 700,000

Full time

14 days+

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Benefits offered by this job

One-way cab facility for female candidates

Job summary

IRIS Centre of Excellence - India is seeking a Marketing Operations Associate with a Marketo certification. Ideal candidates will have 2-5 years of experience in marketing automation and will be responsible for campaign building, implementation, and performance assessment. The role entails working hybrid and is suited for detail-oriented individuals passionate about marketing excellence.

Qualifications

2 - 5 years in Marketing Operations.
Experience with Marketing Automation.
Marketo Expert Certificate preferred.

Responsibilities

Advising the sector marketing team on structuring and implementing campaigns from design to reporting.
Building and executing campaigns in Marketo, ensuring quality assurance checks and KPI alignment.
Creating recommendations to continuously improve campaign performance.

Skills

Strong verbal and written communication skills

Adobe Marketo (Certified)

Education

Any Degree

Job description

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Direct message the job poster from IRIS Centre of Excellence - India

HUMAN RESOURCES#Recruiter Both #ITRecruitment #NonITRecruitment #EmpolyeeEngagement 7+ Years as a Human recourses Professional

We are excited to announce a job opportunity at IRIS KPO Resourcing India Pvt Ltd for the position of Marketing Operations Associate (Marketo Certified).

Candidate must have Marketo Expert Certificate.

Work Days: Monday to Friday

We are seeking skilled and detail-oriented professionals with 2-5 years of experience Marketing Automation with Marketo.

Salary: Best in the industry

Web Link : https://www.iris.co.uk/

LinkedIN : https://www.linkedin.com/company/iris-outsourcing-and-global-product-development-centre/posts/?feedView=all

Key Responsibilities:

Advising the sector marketing team on the best approach to structure, build and implement campaigns, from initial design through to reporting campaigns outcomes
- Building and executing campaigns in Marketo, including segmentation, testing and deployment, and continually evaluating these for improvements
- Ensure campaigns are built in the right area of Marketo and that all relevant tags, scoring etc is applied
- Quality assurance checks on marketing campaigns & programs.
- Work with the internal teams to define KPIs and ensure alignment with our reporting structure
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
- Create recommendations to improve campaigns continuously
- Serve as technical support for all Marketo and campaign issues
- Contribute to Marketo best practice adding to the teams knowledge share

Requirements:

Experience: 2 - 5 years in Marketing Operations
Education: Any Degree
Skills: Strong verbal and written communication skills
Software Expertise : Adobe Marketo (Certified)
Willingness to work from the Chennai office (Nungambakkam) - Hybrid 2 Days a week working from office.
Comfortable with UK Shift timing (2 PM 11 PM)
Female candidates provided with one-way (drop) cab facility

If you're passionate about Marketing automation excellence and looking to grow in a dynamic international environment, Share your resumes to sivaarun.m@iriskpo.in

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