Marketing Operations Manager

Information Security Media Group (ISMG); Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

ISMG is seeking a Marketing Operations Manager to own the systems, processes, data, and teams powering global marketing campaigns. You’ll lead the Marketing Operations roadmap, governance, and performance improvements while building, optimizing, and troubleshooting programs in Adobe Marketo Engage.

The role spans Marketing, Editorial, Events, and IT, translating business needs into scalable solutions for eNews, email campaigns, webinars, events, and surveys.

Qualifications

• 5–7 years of experience in Marketing Operations or marketing automation.
• Strong hands-on expertise in Adobe Marketo Engage, including programs, Smart Campaigns, Smart Lists, forms, landing pages, and troubleshooting.
• Experience supporting B2B enterprise marketing, including email campaigns, eNews, webinars, events, and automated campaign workflows.
• Demonstrated ability to combine strategic planning with individual contribution, designing and implementing solutions.
• Strong understanding of audience management, lead management, data quality, and campaign performance analytics.

Responsibilities

• Own Marketing Operations strategy & governance, translating business needs into a technical roadmap.
• Manage end-to-end campaign execution and optimization across global eNews, email campaigns, webinars, events, and surveys.
• Build, maintain, and optimize Marketo programs, Smart Campaigns, Smart Lists, landing pages, and automated workflows.
• Drive automation and technology improvements, partner with IT on integrations and enhancements, and design scalable solutions.

Skills

Marketing automation

Adobe Marketo Engage

Lead management

Data quality

Audience segmentation

Troubleshooting

Excel

Tools

Marketo Analytics

Job description

Job Description:

About Us

ISMG is a global intelligence firm and media powerhouse, leading the way in cybersecurity, enterprise IT, and digital transformation. With 10+ brands, 38 digital media properties, and over 400 premier events annually—ISMG connects a network of over 2M executives, decision-makers, and innovators with the insights and opportunities they need to stay ahead.

The Opportunity

We’re looking for a Marketing Operations Manager to take end-to-end ownership of the systems, processes, data, and team execution that power our global marketing campaigns.

This role combines strategic leadership with hands‑on technical delivery. You’ll shape the Marketing Operations roadmap, strengthen campaign governance, and identify opportunities to improve performance and efficiency—while actively building, optimizing, and troubleshooting programs in Adobe Marketo Engage.

Working across Marketing, Editorial, Events, and IT, you’ll translate business needs into reliable, scalable solutions that support eNews, email campaigns, webinars, events, and other marketing initiatives. You’ll guide a lean team, independently resolve operational challenges, and drive improvements from initial requirements through implementation and measurement.

This is an opportunity to make a visible impact across a global business, develop team capabilities, and help build a more connected, data‑driven, and efficient marketing function.

Key Responsibilities

Own Marketing Operations strategy & governance

• Translate stakeholder needs and business objectives into a technical and operational roadmap
• Establish and optimize operational standards, service-level agreements, and quality controls
• Communicate progress, risks, dependencies, and recommendations while managing and resolving escalations

Manage campaign execution & optimization

• Oversee the end-to-end execution of various marketing initiatives such as global eNews, email campaigns, webinars, events, and surveys
• Personally build, maintain, and optimize Marketo programs, Smart Campaigns, Smart Lists, landing pages, and automated workflows
• Ensure accurate targeting, scheduling, QA testing, and timely delivery while maintaining platform standards
• Monitor audience volumes, campaign eligibility, and performance analytics, translating findings into actionable recommendations

Drive automation & technology improvements

• Identify opportunities to reduce manual work and improve efficiency through automation design and AI-assisted tools/capabilities
• Partner with IT and development teams on integrations, workflow improvements, and marketing technology enhancements
• Design and drive scalable solutions for optimization—from requirements gathering and testing through implementation, adoption, and measurement

Lead & develop the team

• Build team capability and accountability through coaching, training, documentation, and knowledge sharing while remaining actively involved in execution
• Provide daily direction, prioritizing workloads based on business requirements, deadlines, and impact
• Monitor and track performance metrics around quality, productivity, and adherence to service-level agreements

What You Bring To The Table

• 5–7 years of relevant experience in Marketing Operations or marketing automation, with flexibility for candidates who demonstrate the required technical depth, leadership, and ownership
• Strong hands‑on expertise in Adobe Marketo Engage, including programs, Smart Campaigns, Smart Lists, email automation, audience segmentation, forms, landing pages, and troubleshooting
• Experience supporting B2B enterprise marketing, including email campaigns, eNews, webinars, events, and automated campaign workflows
• Demonstrated ability to combine strategic planning with individual contribution, independently designing and implementing solutions
• A strong understanding of audience management, lead management, subscription preferences, data quality, and campaign performance analytics
• Proven experience improving processes and implementing automation that delivers measurable operational benefits
• Strong analytical and problem‑solving skills, with the ability to investigate issues, identify root causes, and drive resolution
• Proficiency in Excel and experience using Marketo Analytics or comparable reporting tools to turn data into recommendations
• Clear communication and stakeholder management skills, including the ability to explain technical issues and manage expectations across functions
• Experience working effectively in a lean team, balancing leadership responsibilities with hands‑on execution and independent decision‑making

Why ISMG?

• High‑growth, global organization with clear momentum and market leadership
• Collaborative team of innovative thinkers and creative professionals
• Supportive culture that values autonomy and excellence
• Continuous learning and professional development