Marketing Manager, US Market Expansion

Rapyuta Robotics; Chennai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Rapyuta Robotics in Chennai is seeking a driven Marketing Manager focused on leading US expansion efforts. This role requires 5–7 years of marketing experience, especially in B2B SaaS or Deep-tech sectors. Responsibilities include executing marketing strategies, managing digital campaigns, and representing the company at industry events. Candidates should possess strong knowledge of logistics and supply chain dynamics and an exceptional command of English. The position offers autonomy to own marketing budgets and strategies.

Qualifications

• 5–7 years of core marketing experience, ideally in a B2B SaaS or Deep-tech environment.
• Strong understanding of Logistics & Supply Chain ecosystem.
• Proven track record in US market digital marketing campaigns.

Responsibilities

• Execute and refine marketing strategy for the US market.
• Manage digital lead generation campaigns for logistics.
• Translate robotics technology into market narratives.
• Stay ahead of logistics trends and competitor moves.
• Coordinate presence for US industry events.

Skills

B2B SaaS marketing experience

Logistics & Supply Chain knowledge

Digital marketing campaign management

Strong communication skills

Strategic thinking

Job description

Rapyuta Robotics is a global leader in cloud robotics. We build the next generation of robotic solutions that help logistics and warehousing enterprises scale efficiently. As we accelerate our growth in the North American market, we are looking for a high-energy, strategic, and "hands‑on" Marketing Manager to lead our US expansion efforts from our Chennai office.

We are seeking a Marketing Manager to join our Global Hub in the Chennai office. We are looking for a driven, high-growth-mindset professional who thrives in a fast‑paced environment. This isn't just a "management" role; it’s an "ownership" role. You will be the architect of our US market presence, bridging the gap between our innovative robotic solutions and the needs of American 3PLs and warehouse operators.

Key Responsibilities

• Go-To-Market (GTM) Strategy: Execute and refine the marketing roadmap for the US market, focusing on brand awareness and high-quality lead generation.
• Digital Lead Generation: Manage end-to-end digital campaigns specifically tailored to the US logistics persona.
• Content & Positioning: Translate complex robotics technology into value-driven narratives for the logistics industry (focusing on WMS integration, throughput, and ROI).
• Market Intelligence: Stay ahead of US logistics trends; competitor moves in the Material Handling Systems space and evolving 3PL requirements.
• Event & Webinar Management: Coordinate virtual and physical presence for US-based industry trade shows (e.g., MODEX, ProMat).

Requirements

Required Qualifications & Skills

• Experience: 5–7 years of core marketing experience, ideally within a B2B SaaS or Deep‑tech environment.
• Domain Expertise: Strong understanding of the Logistics & Supply Chain ecosystem, including 3PL operations, Material Handling Equipment (MHE), and Warehouse Management Systems (WMS).
• US Market Exposure: Proven track record of running successful digital marketing campaigns targeting the North American professional landscape.
• The "Driver" Personality: We are looking for a "young-at-heart," high-energy individual who acts with urgency and isn't afraid to experiment with new growth hacks.
• Communication: Exceptional command of English with the ability to write copy that resonates with US-based C‑suite and Operations VPs.
• Location & Presence: Ability and willingness to work full-time from our Chennai Office.
• [Nice to have] Holder of a US B1/B2 visa
• Global Impact: Work at the bleeding edge of robotics and AI.
• Autonomy: You will have the freedom to own the US marketing budget and strategy.
• Growth: As we expand, your career trajectory will follow the company’s rapid international scaling.