Marketing Manager - Live Events

Percept Ltd; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Percept Live is seeking an experienced Marketing Professional to lead live events marketing strategies, planning, and execution across a portfolio of large-scale events, festivals, exhibitions, and activations. You will drive brand visibility, ticket sales, sponsorship ROI, and community engagement while coordinating with sales, production, and creative teams.

The role demands strong leadership, strategic planning, and hands-on campaign execution with a track record of delivering high-impact

Qualifications

• Bachelor's or Master's degree in Marketing, Communications, Business, or related field.
• 4+ years of experience executing high-impact marketing campaigns for large-scale events or festivals.
• Strong understanding of media strategy, digital performance marketing, and brand building.
• Exceptional communication, leadership, and project management skills.

Responsibilities

• Develop and implement 360° marketing strategies for live events across digital, social, traditional media, PR, and partnerships.
• Set KPIs for awareness, audience acquisition, engagement, and ROI.
• Collaborate with sales, production, and creative teams to align marketing strategies with business goals.
• Lead end-to-end campaign development—from concept to execution and post-event analysis.
• Design GTM plans including timelines, budgets, messaging, and media strategy.
• Oversee production of campaign assets and post-event reports detailing ROI and audience growth.
• Build relationships with media outlets, influencers, and cultural tastemakers.
• Manage agency relationships and external vendors for creative, PR, and media buying.

Skills

Communication skills

Leadership

Project management

Media strategy

Digital marketing

Brand building

Education

Bachelor's or Master's degree in Marketing, Communications, Business, or related field

Job description

Percept Live is seeking an experienced and creative Marketing Professional for Live Events and lead the marketing strategy, planning, and execution for our portfolio of live experiences. This individual will be responsible for driving brand visibility, ticket sales, sponsorship ROI, and community engagement for large-scale events, festivals, exhibitions, and activations.

Key Responsibilities:

Strategic Planning & Alliance

• Develop and implement 360° marketing strategies for live events across digital, social, traditional media, PR, and partnerships.
• Set clear KPIs for awareness, audience acquisition, engagement, and ROI.
• Collaborate with sales, production, and creative teams to align marketing strategies with business goals.
• Strategize and approve key media partnerships and alliances to align with overall marketing goals.
• Oversee negotiations or work closely with the team handling partnerships.
• Maintain high-level relationships with major media partners.

Campaign Management

• Lead end-to-end campaign development—from concept to execution and post-event analysis.
• Design go-to-market (GTM) plans including timelines, budgets, messaging, and media strategy.
• Oversee the production of campaign assets such as video, creative content, event promos, and print materials.
• Developed campaign insights and post-evaluation reports for continuous improvement and stakeholder reporting.

Digital & Performance Marketing

• Optimize campaigns for ticket conversions, lead generation, and audience engagement.
• Leverage data insights for A/B testing, customer segmentation, and personalization.

Partnerships & PR

• Build relationships with media outlets, influencers, and cultural tastemakers.
• Manage public relations, media coverage, and thought leadership for high-impact visibility.
• Co-create marketing deliverables with event sponsors and brand partners.
• Lead and mentor a high-performing marketing team including content creators, media buyers, designers, and social media managers.
• Manage agency relationships and external vendors for creative, PR, and media buying.

Analytics & Reporting

• Track and report performance of all marketing initiatives,
• Prepare post-event reports detailing ROI, audience growth, engagement, and lessons learned.

Qualifications:

• Bachelor's or Master’s degree in Marketing, Communications, Business, or related field.
• 4+ years of experience and track record of executing high-impact marketing campaigns for large-scale events or festivals.
• Strong understanding of media strategy, digital performance marketing, and brand building.
• Exceptional communication, leadership, and project management skills.