Marketing Manager - Diagnostics Imaging

Siemens Healthineers AG; Bengaluru; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Siemens Healthineers AG in Bengaluru seeks a Marketing Manager – Diagnostic Imaging to drive market leadership and demand generation for CT, MR, MI, X-Ray, and digital solutions. You will partner with sales, business lines, and HQ to align market programs and accelerate adoption.

The role focuses on field marketing, lead generation, and pipeline growth, with responsibilities for launch strategies, campaigns, events, and digital programs across India and nearby markets.

Qualifications

• 8–10 years of experience in B2B marketing in healthcare or MedTech.
• Strong project management, communication, and stakeholder management.
• Experience with lead generation, demand generation, and multi-channel campaigns.
• Familiarity with CRM, marketing automation and digital tools.

Responsibilities

• Develop and execute annual marketing plans aligned with objectives.
• Drive demand generation, brand awareness and pipeline growth.
• Lead go-to-market for DI portfolio and major upgrades.
• Design integrated campaigns, content, events, and digital programs.

Tools

CRM

Marketing automation

Digital marketing tools

Job description

Job Description - Marketing Manager – Diagnostic Imaging

The Marketing Manager – Diagnostic Imaging is responsible for driving market leadership, demand generation, portfolio positioning, outbound marketing activities across the Diagnostic Imaging portfolio which includes Computed Tomography (CT), Magnetic Resonance (MR), Molecular Imaging (MI), X-Ray Products (XP), and Digital & Automation solutions. The role serves as the strategic link between customers, sales teams, business lines, service organizations, and headquarters to develop and execute market growth strategies, strengthen customer engagement, build thought leadership, and accelerate adoption of innovative imaging technologies and digital healthcare solutions.

As a Marketing Manager – DI Zone India, you will plan and execute field marketing activities that drive demand generation, brand awareness, and pipeline growth in the market, in alignment with regional marketing priorities.

You will work closely with sales teams to support lead generation and follow up, localize regional campaigns, and develop creative marketing programs that resonate with customers. This role is execution focused, hands on, and ideal for a marketer who enjoys turning ideas into measurable results.

In addition, you will actively contribute to Zone India wide initiatives, collaborating with cross-country teams and working on regional projects beyond the India market. This includes sharing best practices, co-developing scalable campaign concepts, and supporting joint programs, ensuring strong alignment and impact across the region.

Scope of the Role

• Own and execute marketing strategy for the Diagnostic Imaging portfolio across India and selected neighboring countries, aligned with business priorities.
• Translate market insights, customer needs, and portfolio strengths into clear value propositions and commercial programs.
• Create measurable business impact through pipeline generation, market-share growth, customer advocacy, and sales enablement.

Key Responsibilities

• Develop and execute annual marketing plans aligned with business objectives and market opportunities.
• Identify market trends, customer needs, clinical adoption gaps, and growth opportunities.
• Support portfolio lifecycle management, including launch strategies, Install Base retention campaigns.
• Conduct structured competitive analysis on marketing activities.
• Design and execute integrated marketing campaigns that create qualified pipeline and support funnel conversion.
• Manage digital marketing, social media engagement, lead nurturing, and customer outreach programs.
• Drive account-based marketing programs for strategic healthcare providers and priority growth accounts.
• Build structured KOL engagement plans, clinical advisory forums, and customer advocacy programs.
• Establish customer reference-site programs and success-story pipelines.
• Support scientific collaborations, workshops, webinars, advisory boards, and customer forums.
• Lead go-to-market planning for new product introductions and major portfolio upgrades.
• Develop launch toolkits, clinical evidence packages, promotional materials, and sales support content.
• Position Siemens Healthineers as a leader in AI-enabled imaging, workflow optimization, and precision diagnostics.
• Drive educational initiatives and scientific communication programs.
• Support participation in national conferences, congresses, and professional society meetings.
• Promote digital transformation and enterprise imaging solutions across priority customer segments.
• Lead planning and execution of customer events, user meetings, workshops, roadshows, symposiums, and congress participation.
• Manage event messaging, booth themes, speaker engagement, invitee strategy, and follow-up conversion plans.
• Drive customer engagement initiatives that improve brand perception, loyalty, and solution adoption.

Qualifications & Experience

Education

• Bachelor's degree in Marketing, Business, Healthcare Management, or related field.
• MBA from a reputed institution preferred.

What we need

• 8–10 years of experience in B2B marketing, field marketing, digital marketing, or a related role with experience in healthcare, medical devices, diagnostic imaging, healthcare technology, or MedTech.
• Experience in strategic marketing, product marketing or portfolio management.
• Strong understanding of CT, MR, Molecular Imaging, X-Ray, and healthcare digitalization trends.
• Experience working with radiologists, hospital leadership, and healthcare networks.
• Demonstrated success in launching products and driving market growth.
• Adept at planning and executing integrated marketing campaigns across multiple channels
• Understanding of demand generation, lead management, and marketing performance measurement
• Experience using CRM, marketing automation, and digital marketing tools
• Strong project management, communication, and stakeholder management skills

What Makes You a Standout

• Hands-on experience with LinkedIn, email marketing, content marketing, or social media campaigns
• Ability to analyze campaign performance and translate data into actionable insights
• Experience working in a regional or global matrix organization
• Knowledge of demand generation principles and marketing-to-sales alignment
• Interest in AI-enabled and data-driven marketing
• Proactive mindset with strong curiosity and willingness to learn

What Success Looks Like

Success in this role means establishing Siemens Healthineers as the preferred Diagnostic Imaging partner through differentiated market positioning, stronger customer engagement, accelerated adoption of AI-enabled imaging solutions, and measurable contribution to revenue growth. The individual will create visible business impact by connecting customer needs, portfolio strengths, and commercial execution to deliver sustainable growth across the Zone India Diagnostic Imaging business.