Marketing Manager – Clinical Chemistry IVD

Siemens Healthineers; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Siemens Healthineers in Bengaluru, India is seeking a Marketing Manager for Clinical Chemistry to lead growth and market expansion for the portfolio including analysers, reagents, and integrated solutions. The role requires strong marketing and commercial acumen, with deep knowledge of clinical chemistry diagnostics and laboratory workflows.

You will work closely with Sales, Applications, Regulatory, Finance, and Digital Health to drive launches, market development, and profitability across

Qualifications

• Experience in the IVD/Diagnostics industry.
• Experience with product launches and lifecycle management.
• National-level marketing responsibilities and cross-functional collaboration.

Responsibilities

• Lead growth and market expansion for Clinical chemistry portfolio across India.
• Develop annual business plans, pricing strategies, and portfolio roadmaps.
• Drive product launches for analysers, reagent portfolios, and integrated platforms.
• Collaborate with Sales, Regulatory, Supply Chain, and Digital Health teams.
• Develop marketing communications, collateral, and campaigns.
• Monitor KPIs, market intelligence, and portfolio profitability.

Skills

Marketing strategy

Commercial acumen

Stakeholder management

Clinical chemistry understanding

Education

Bachelor's degree in Life Sciences or related field

MBA in Marketing or equivalent

Job description

Job Requirements

Job Description

Job Title: Marketing Manager – Clinical Chemistry

Location: Bangalore, India (National Role)

Reporting To: Head of Marketing, Zone India

Company: Siemens Healthineers

Role Overview

The Marketing Manager– Clinical chemistry Analysers, Assays & Integrated Solutions is responsible for driving the strategic, commercial, and marketing success of Siemens Healthineers' Clinical chemistry portfolio; including Atellica and Make in India (MII) chemistry analysers, assay menus, automation solutions, and integrated Clinical Chemistry-Immunology platforms across India.

The role is responsible for portfolio growth, market development, business planning, product lifecycle management, customer engagement, competitive positioning, and successful commercialization of solutions. The position collaborates closely with Sales, Customer Services, Applications, Supply Chain, Regulatory Affairs, Global Marketing, Finance, and Digital Health teams to ensure sustainable business growth and customer satisfaction.

The ideal candidate will combine strong marketing and commercial acumen with a thorough understanding of clinical chemistry diagnostics, laboratory workflows, automation, and integrated laboratory solutions.

Key Responsibilities

1. Business Leadership & Portfolio Growth

• Drive growth and market expansion of the Clinical chemistry, MII and Integrated Solutions portfolio across India.
• Develop annual business plans, growth strategies, and portfolio roadmaps aligned with organizational objectives.
• Monitor business performance through key commercial and operational metrics.
• Support pricing strategies, market development initiatives, and profitability improvement programs.
• Identify opportunities for assay adoption, menu expansion, installed-base growth, and workflow optimization.
• Conduct periodic business reviews and provide market intelligence to leadership teams.
• Develop strategies to increase customer retention, reagent utilization, and recurring revenue streams.

2. Product Management & Launch Excellence

• Lead the introduction and commercialization of:
• Clinical Chemistry Analysers
• Clinical chemistry reagent portfolios
• Specialized chemistry assays
• Integrated Clinical Chemistry-Immunology platforms
• Laboratory automation and workflow solutions
• Develop and execute product launch plans covering:
• Market opportunity assessment
• Go-to-market strategy
• Product positioning and differentiation
• Sales readiness and training
• Marketing communication campaigns
• Forecasting and inventory planning
• Monitor product lifecycle performance and recommend actions to optimize portfolio success.
• Track launch KPIs and ensure successful customer adoption.

3. Technical & Clinical Expertise

The candidate must possess strong technical expertise in:

• Clinical Chemistry and Clinical chemistry diagnostic technologies
• Automated Clinical chemistry analysers and integrated laboratory systems
• Serum, plasma, urine, and specialty chemistry testing workflows
• High-throughput laboratory automation solutions
• Integrated Clinical chemistry-Immunology platforms
• Laboratory workflow optimization and productivity enhancement

Strong understanding of routine and specialty assays including:

• Liver Function Tests (LFT)
• Renal Function Tests (RFT)
• Lipid Profile
• Diabetes Monitoring (HbA1c, Glucose)
• Cardiac Biomarkers
• Therapeutic Drug Monitoring (TDM)
• Proteins and Specific Proteins
• Electrolytes and Critical Care Parameters
• Inflammation Markers
• Nutrition and Metabolic Markers

Additionally, the candidate should demonstrate strong knowledge of:

• Pre-analytical, analytical, and post-analytical laboratory workflows
• Method validation and verification studies
• Calibration and quality control management
• Reference ranges and assay standardization
• NABL, CAP, ISO 15189 and laboratory accreditation requirements
• Regulatory compliance and audit preparedness
• Laboratory productivity, throughput, and efficiency metrics
• Clinical utility and positioning of Clinical chemistry assays

The role requires technical leadership during:

• Customer discussions and presentations
• Product evaluations and validations
• Scientific workshops and seminars
• KOL engagements
• Strategic customer opportunities
• Competitive conversions and tender discussions

4. Marketing & Commercial Excellence

• Develop strategic marketing plans for Clinical chemistry and Integrated Solutions.
• Create compelling value propositions and differentiated positioning against competitive platforms.
• Design and execute:
• Product marketing campaigns
• Market development initiatives
• Scientific marketing programs
• Digital marketing activities
• Customer education and awareness programs
• KOL engagement initiatives
• Develop:
• Marketing collateral
• Competitive intelligence reports
• Sales enablement tools
• Customer presentations
• Scientific content and promotional materials
• Analyze market trends, customer needs, and competitor activities to identify new growth opportunities.
• Support the national sales organization in achieving business objectives and revenue targets.

5. Integrated Solutions & Laboratory Automation

• Promote adoption of integrated Clinical chemistry-Immunology solutions and laboratory automation concepts.
• Support workflow assessments and productivity improvement initiatives for laboratories.
• Collaborate with Digital Health and IT teams on:
• Laboratory information system (LIS) connectivity
• Middleware solutions
• Workflow automation
• Instrument integration
• Digital laboratory transformation initiatives
• Position integrated solutions that enhance efficiency, turnaround time, and operational performance.

6. Cross-Functional Collaboration

• Serve as the marketing lead for Clinical chemistry and Integrated Solutions initiatives.
• Collaborate closely with:
• Sales and Application teams for business development and customer engagement
• Global and Regional Marketing teams for portfolio strategy alignment
• Regulatory and Quality teams for product compliance
• Supply Chain and Operations teams for demand planning
• Finance teams for forecasting and business planning
• Customer Services and Technical Support teams for customer satisfaction
• Influence stakeholders across a matrix organization while maintaining strong focus on business outcomes and execution excellence.

7. Market & Customer Engagement

Develop deep understanding of:

• Standalone diagnostic laboratories
• Hospital laboratories
• Corporate laboratory chains
• Specialty diagnostic centers
• Government institutions
• Institutions of National Importance

Build relationships with:

• Key Opinion Leaders (KOLs)
• Laboratory Directors
• Clinical Biochemists
• Pathologists
• Hospital Administrators
• Procurement and Purchasing Stakeholders
• Gather market insights and customer feedback to drive portfolio improvements and innovation opportunities.
• Represent Siemens Healthineers at industry conferences, customer events, scientific meetings, and workshops.
• Act as a trusted advisor for customers on clinical chemistry workflow optimization and integrated diagnostics solutions.

Critical Competencies

• Strong product marketing and portfolio management skills
• Excellent communication, presentation, and influencing abilities
• Strong scientific and commercial acumen
• Strategic thinking with execution excellence
• Strong stakeholder management and cross-functional collaboration
• Analytical and data-driven decision making
• Customer-centric mindset
• Business planning and financial awareness
• Ability to simplify complex laboratory and clinical concepts for commercial audiences
• High accountability and results orientation

Qualifications & Experience

Education

• Bachelor's degree in Life Sciences, Clinical chemistry, Biotechnology, Biomedical Engineering, Pharmacy, Medical Laboratory Technology, or related discipline.
• MBA in Marketing or equivalent business qualification preferred.

Experience

• 7-10 years of experience in the IVD, Diagnostics, or Healthcare industry.
• Significant experience in:
• Clinical Chemistry and Clinical chemistry solutions
• Product marketing and portfolio management
• Laboratory diagnostics and automation
• Integrated laboratory solutions
• Strategic marketing and commercialization

Mandatory Exposure

• Clinical chemistry analysers and reagent portfolios
• Clinical chemistry assay applications and workflows
• Product launches and lifecycle management
• National-level marketing responsibilities
• Competitive product positioning
• Laboratory automation and integrated solutions
• Forecasting, business planning, and portfolio management
• IVD market dynamics and customer segments

Preferred Experience

• Experience working with accredited laboratories (NABL, CAP, ISO 15189)
• Exposure to national diagnostic chains, reference laboratories, and hospital networks
• Experience with integrated Clinical chemistry-Immunology platforms
• Understanding of laboratory informatics, middleware, and digital connectivity solutions
• Experience supporting workflow consulting and laboratory automation projects

Success Metrics

• Revenue and market share growth of the Clinical chemistry portfolio
• Growth of active installed base
• Reagent utilization and menu expansion success
• Successful launch and adoption of new products and assaysCompetitive conversions and market penetration
• Customer satisfaction and retention
• Sales team engagement and enablement effectiveness
• Strength of market positioning and brand visibility
• Cross-functional execution excellence
• Contribution to overall Diagnostics business growth