Associate Marketing Manager

Radiometer; Bengaluru; On-site; INR 1,600,000 - 2,200,000; Full time

Benefits offered by this job

Comprehensive benefits package

Job summary

Leica Microsystems in India (Bangalore) is seeking an Associate Marketing Manager to drive field marketing initiatives, engage KOLs and healthcare practitioners, and promote Leica solutions. The role centers on CME programs, workshops, and clinical events across Neurosurgery, ENT, Ophthalmology and related disciplines.

You will collaborate with Principal Scientists and researchers to foster scientific engagement, manage end-to-end programs, and amplify demand through digital and on-site

Qualifications

• Proven ability to engage KOLs, physicians and healthcare stakeholders.
• Experience in planning CME programs, workshops and scientific events.
• Strong networking, project management and communication skills.

Responsibilities

• Build and maintain relationships with KOLs, neurosurgeons and hospitals.
• Develop annual KOL engagement plans to drive clinical advocacy and product adoption.
• Coordinate CME activities, workshops, webinars and conferences.
• Lead end-to-end event execution including budgets, logistics and post-event evaluation.
• Drive digital campaigns and align field marketing with sales objectives.

Skills

KOL engagement

Physician relationship management

Stakeholder management

Event planning

Education

Bachelor's degree in Life Sciences

MBA (preferred)

Job description

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Leica Microsystems, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. Shape the Future with Us! Leica Microsystems has helped shape the future for over 175 years by developing groundbreaking optical and digital solutions. As a global leader, we’re driven by continuous improvement to excite our customers and to create the best work environment for our people. Customer focus, innovation, and teamwork are at the core of our culture and the foundation of our success. Want to be part of a company whose products are part of cutting-edge research around the world? Join Leica Microsystems in our commitment for brilliant solutions and insight. Leica Microsystems is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

Job Title:

Associate Marketing Manager

Purpose of the position:

The Associate Marketing Manager will be responsible for planning and executing strategic Field Marketing initiatives to drive business growth, customer engagement, brand awareness, and demand generation for Leica Microsystems in India. This is an onsite role based in Bangalore. A key focus of this position will be developing and managing relationships with Key Opinion Leaders (KOLs), healthcare practitioners, leading hospitals, academic institutes, and clinical stakeholders, particularly in specialties such as Neurosurgery, ENT, Plastic & reconstructive, Ophthalmology, and related disciplines. Also work closely with the Principal Scientists, Researchers and Investigators in Life Sciences to drive engagement. The incumbent will lead the execution of Continuing Medical Education (CME) programs, clinical workshops, hands‑on training sessions, scientific meetings, symposia, congresses, and product demonstration programs to promote scientific engagement and adoption of Leica Microsystems solutions. In addition, the role will support digital marketing initiatives, lead generation activities, customer engagement programs, and marketing campaigns in close collaboration with Sales, Service, Customer Care, and Global Marketing teams. The position reports to the Marketing Head/Manager, India.

Key Responsibilities:

• Build and maintain relationships with KOLs, neurosurgeons, healthcare practitioners, hospitals, and medical societies.
• Develop and execute KOL engagement plans by building and maintaining the annual KOL pipeline to drive clinical advocacy, scientific collaboration, and product adoption.
• Coordinate KOL participation in CMEs, workshops, congresses, webinars, speaker programs, and advisory boards.
• Support development of clinical testimonials, case studies, and customer success stories.
• Plan and execute CME programs, surgical workshops, hand‑on training sessions, scientific meetings, and conferences.
• Partner with healthcare professionals, scientists and researchers from institutions across India to deliver impactful educational programs.
• Manage end‑to‑end program execution including faculty coordination, logistics, budgets, and post‑event evaluation.
• Execute field marketing initiatives aligned with business objectives across all the divisions for Medical and Life Sciences.
• Drive demand generation through congresses, exhibitions, product launches, webinars, workshops, and customer engagement events.
• Manage event planning, vendors, agencies, logistics, budgets, and ROI tracking.
• Execute and optimize digital campaigns across LinkedIn, Facebook, YouTube, and other platforms.
• Integrate digital and field marketing activities to generate and nurture leads.
• Monitor campaign performance and provide insights to improve marketing effectiveness.

Expectations for candidates:

• Our Expectations Candidate should have 4-5 years of sales experience in the healthcare, medical device, life sciences, diagnostics, or pharmaceutical sectors, along with 8-10 years of marketing experience, preferably in medical devices, implants, or healthcare capital equipment.
• Strong background in KOL engagement, physician relationship management, and stakeholder engagement.
• Experience working with healthcare practitioners, preferably Neurosurgeons, ophthalmologists or other surgical fraternity.
• Proven ability to organize CMEs, workshops, training programs, scientific meetings, and conferences.
• Excellent communication, networking, project management, and stakeholder management skills.
• Bachelor's degree in Life Sciences, Healthcare, Marketing, Science, or related field; MBA preferred.
• Hands‑on experience in KOL management, physician engagement, CME planning, workshops, and scientific events.

Benefits:

Leica Microsystems, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programmes contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

Join our winning team today. Together, we’ll accelerate the real‑life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com. Danaher is a leading global life sciences, biotechnology, and diagnostics innovator, helping to solve many of the world’s most important health challenges, ultimately improving quality of life for billions of people today, while setting the foundation for a healthier, more sustainable tomorrow. The Danaher ecosystem is made up of more than 15 businesses united by a shared commitment to innovate for tangible impact. Please read our Applicant Data Privacy Notice carefully here.