Marketing Manager -Cali , Colombia

Hero MotoCorp; Delhi; On-site; INR 11,527,000 - 17,291,000; Full time

Job summary

Hero MotoCorp is seeking a marketing leader based in Cali, Colombia, to devise and implement region-wide marketing strategies for the product portfolio, build brand awareness, and achieve defined sales targets.

The role requires bilingual fluency in English and Spanish, and a Master’s in marketing or MBA with 12–15 years in mass-media, agency, and media management. You will oversee campaigns across multiple touchpoints and coordinate with distributors.

Qualifications

• Master’s in marketing or MBA is required.
• Bachelor’s in Marketing, Business or related field.
• 12–15 years in mass-media communication development, agency and media management.

Responsibilities

• Devise annual marketing calendar by studying market, competition and consumer.
• Develop brand campaigns across TV, print, radio, OOH, BTL, events, retail and digital.
• Spearhead product launches and maintain brand health.
• Manage agencies to develop and roll out country-wide marketing plans.
• Identify business needs for engaging agencies and ensure effective output.
• Coordinate with distributor partners to execute media and local marketing activities.
• Execute and monitor all marketing activities per annual plan and adjust as needed.

Skills

Digital Marketing

Events & Media Campaigns

Qualitative Research

Customer Behaviour

Education

Master’s in Marketing or MBA

Bachelor's Degree in Marketing or Business

Job description

Important Note : This role is based out of Cali, Colombia.

The incumbent is required be bilingual, having verbal & written fluency in both English & Spanish languages.

A purpose driven role for you

The incumbent will be responsible to devise and implement marketing strategy across regions and build awareness for the product portfolio and achieve defined sales targets

A Day in the life

• Devise annual marketing calendar by studying market, competition and consumer
• Develop brand campaigns across all touchpoints-TV, Print, Radio, OOH, BTL, Events, Retail and Digital
• Spearhead product launches and maintain brand healt
• Manage advertising, media, digital, marketing research agencies to develop and roll out the country-wise marketing plan.
• Identify business needs for engaging the agencies and strive for effective output
• Coordinate with distributor partners to execute media and local level marketing activities
• Successful execution and monitoring of all marketing activities according to annual plan and align for course correction

Academic Qualification & Experience

• Master’s in marketing or MBA
• Bachelor's Degree in Marketing, Business, or a Related Field
• 12-15 years of experience in Mass-media communication development, agency and media management

Technical Skills/Knowledge

Digital Markerting

Events & Media Campaigns

Qualitative Research

Customer Behaviour

Behavioural Skills

• Execution mind-set
• Great organizational and time management abilities

What will it be like to work for Hero

As the world’s largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India’s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.

About Hero

Headquartered in New Delhi (India), Hero Motocorp is the world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.

Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 52 countries across Asia, Africa, Latin America and the Middle East.

We have achieved the coveted milestone of 125 million cumulative production and sales since inception. Aligned with its Vision “Be the Future of Mobility”, Hero MotoCorp plans to achieve its next 100 million sales by 2030.

We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp’s eight ‘green’ manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).

Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.

In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 – its first EV – in India and plans to launch the product in global markets.

We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India’s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp’s Global Corporate Partner.