Marketing Manager - B2B Demand Generation (SEO, Paid Ads, HubSpot)

Aubergine Solutions Pvt. Ltd.; Gujarat; Hybrid; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

5-day work week

Flexible timings

Competitive salary with incentives

Company-sponsored certifications

Flat hierarchy

Job summary

Aubergine Solutions Pvt. Ltd. is seeking a Marketing Manager for B2B demand generation, focusing on SEO, paid ads, and HubSpot. This remote, full-time role requires 6-8 years of hands-on experience and a proven track record in running SEO and paid campaigns with measurable impact.

You will own the lead numbers, drive MQLs, and manage the marketing program across US/Europe. Expect a fast-paced, hands-on role with direct impact on pipeline and revenue.

Qualifications

• 6-8 years of experience in B2B marketing, ideally in IT/services or SaaS.
• Hands-on SEO and paid media experience with measurable results.
• Proficiency with HubSpot or similar CRM is required.
• Ability to craft messages for US/Europe buyers and manage a full demand-gen program.

Responsibilities

• Own the lead numbers and define MQL criteria with sales; report on leads and pipeline.
• Execute SEO hands-on: audits, keyword mapping, content briefs, and performance tracking.
• Plan, launch, manage Google and LinkedIn campaigns with budgets and tracking.
• Own marketing operations in HubSpot: lifecycle stages, scoring, workflows.
• Improve website conversion to turn visitors into inquiries.
• Refine messaging for US/European buyers with real problems.
• Lead content calendar with internal team and external partners.
• Balance direction-setting with hands-on work on deliverables.

Skills

SEO

Paid media

HubSpot

B2B marketing

Demand generation

Job description

Marketing Manager - B2B Demand Generation (SEO, Paid Ads, HubSpot)

6 - 8 Years

Remote

Full-Time

About company

Aubergine is a global transformation and innovation partner , shaping next-gen digital products through consulting-informed execution that integrates strategy, design, and development.

Since 2013, we've built 400+ B2B and B2C products worldwide , turning powerful ideas into impact-driven experiences. We are one of the top global B2B companies on Clutch , rated highest among more than 80,000 technology service providers.

With more than 150 digital thinkers , we are home to some of the brightest, most passionate people around the world who are committed to delivering excellence.

We’re not just another workplace. We’re officially Great Place To Work® certified , with an exceptional trust index rating, making Aubergine a community where you can thrive and grow.

Read this first

This is a hands-on demand generation role. You will be measured on qualified leads (MQLs) and the sales pipeline they create, not on traffic, followers, or impressions.

• You have personally run SEO and paid campaigns yourself, not only briefed an agency or a team.


• You have been accountable for a lead or pipeline number for at least 3 years.


• You have marketed a B2B company to buyers in the US or Europe.

This role is not a fit if your experience is mainly social media, brand, or content only, B2C or D2C, or agency-side campaign execution for multiple clients.

What you'll do

• Own the lead number. Define what counts as an MQL with the sales team, set targets, and report monthly on leads, pipeline, and cost per qualified lead.


• Run SEO hands-on. Technical audits, keyword-to-page mapping, content briefs that rank and convert, and Google Search Console.


• Run paid campaigns yourself. Plan, launch, test, and stop Google and LinkedIn Ads with clear budgets, stop rules, and tracking.


• Own marketing operations in HubSpot. Lifecycle stages, lead scoring, workflows, and source attribution, so leadership can trust the numbers.


• Improve website conversion. Shape the ongoing website rebuild, so it brings in enquiries, not just visitors.


• Sharpen our messaging. Turn broad positioning into specific messages for US and European buyers with real problems.


• Run the content calendar with the marketing team and external partners.


• Work with, not over, the team. You'll set direction and also do a lot of the work yourself, from the plan to the deck that's due this week.

What you'll need

• 68 years in B2B marketing, ideally at an IT services, product engineering, or B2B SaaS company of 100500 people.


• At least 3 years personally accountable for leads or pipeline.


• Hands-on SEO and paid media experience. You know your past cost per qualified lead without opening a dashboard.


• Working command of HubSpot or a similar CRM.


• Work that built a company's reputation, and work that produced leads sales was glad to receive.


• Enough practical understanding of AI to tell a real capability from a demo.


• Clear written English, good enough to edit other people's work.


• No specific degree required.

How we hire

• HR screening call


• A short written assignment: a 2-page, 90-day marketing plan for aubergine.co. We grade thinking and prioritisation, not design.


• Technical interview


• Culture fit interview


• HR discussion, references and document checks

What we offer

• 5-day work week and flexible timings


• Competitive salary with performance incentives


• Company-sponsored certifications


• Flat hierarchy and a friendly, capable team

Lead Generation Search Engine Optimization Hubspot Demand Generation B2B Marketing Marketing Automation Google Ads / LinkedIn Ads