Marketing Manager
Karmanye Organization
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Job summary
Karmanye Group, Vadodara, India, is seeking a Marketing Lead to build a brand and drive growth across health and wellness sectors. You will own strategy and campaigns, shaping the company’s marketing trajectory from the ground up.
You will lead digital marketing efforts, member acquisition, partnerships, and content creation, working closely with leadership to deliver measurable results and a strong market presence.
Qualifications
- Master's/Bachelor's degree in Marketing or related field.
- 3–5+ years in marketing, growth-focused.
- Experience with Meta Ads, Google Ads, SEO/SEM and analytics.
- Experience in lead generation and customer/member acquisition.
Responsibilities
- Develop and implement marketing strategy and brand growth across India.
- Lead digital marketing across platforms and manage campaigns.
- Drive membership/customer acquisition and referral campaigns.
- Coordinate partnerships, events and health/wellness campaigns.
- Establish KPIs, monitor performance and optimize ROI.
- Lead and develop a high-performing marketing team.
Skills
Education
Tools
Job description
Karmanye Group is growing an integrated organisation focused on health, wellness, preventive care, Ayurveda, healthy living and community wellbeing.
Our vision goes beyond selling products or services. We aim to create a platform that encourages people to take better care of their body, mind and overall wellbeing, while creating meaningful long-term value for individuals, families and communities.
We are now looking for an ambitious, creative and results-driven Marketing Lead / Marketing Manager to take our marketing and brand growth to the next level.
This is an exciting opportunity for a marketing professional who wants to build something from the ground up.
You will take ownership of Karmanyes marketing strategy, brand positioning, customer/member acquisition, digital presence, partnerships and promotional campaigns across India.
The successful candidate will work closely with the leadership team and have significant responsibility for strategy + execution + growth.
- Develop and implement Karmanye's overall marketing strategy.
- Build a strong, trusted and recognisable Karmanye brand across India.
- Develop innovative campaigns to increase brand awareness, registrations and customer engagement.
- Create short-term and long-term marketing and growth plans.
- Identify new markets, customer segments and business opportunities.
- Lead Karmanye's digital marketing strategy across:
- YouTube
- WhatsApp and other relevant platforms.
- Develop and manage paid and organic campaigns.
- Drive website traffic, enquiries, registrations and conversions.
- Work with content creators, graphic designers and agencies to produce high-quality content.
- Develop engaging reels, videos, educational content, campaigns and promotional material.
- Improve SEO, online visibility and Google presence.
- Develop innovative strategies to attract new Karmanye members/customers.
- Build effective lead-generation and conversion systems.
- Develop referral, family, community and membership campaigns.
- Create campaigns around Karmanye's health and wellness services and membership benefits.
- Monitor the complete customer journey from lead enquiry registration engagement retention.
Karmanye's current model includes first-year registration, ongoing benefits, family registration opportunities and health/wellness-related services, making membership acquisition an important component of the role.
- Promote Karmanye's health, wellness and preventive health initiatives.
- Develop educational campaigns around healthy living, Ayurveda, wellness and disease prevention.
- Coordinate with healthcare professionals and subject-matter experts when required.
- Ensure health-related marketing communications are responsible, accurate, ethical and compliant with applicable Indian regulations.
- Identify and develop strategic partnerships with:
- Healthcare professionals
- Clinics and hospitals
- Corporates
- Schools and educational institutions
- Community organisations
- Wellness organisations
- Local businesses
- Influencers and content creators.
- Develop B2B and B2C marketing opportunities.
- Build referral and community networks.
- Represent Karmanye professionally at events and networking opportunities.
- Plan and execute online and offline campaigns.
- Manage promotional events, health awareness programs and community activities.
- Coordinate with external agencies, designers, photographers, videographers and other marketing partners.
- Manage campaign timelines, budgets and deliverables.
- Establish meaningful marketing KPIs.
- Monitor leads, registrations, conversion rates, campaign performance and ROI.
- Use Google Analytics, Meta Ads Manager, CRM and other relevant tools.
- Analyse customer behaviour and market trends.
- Continuously improve campaigns based on data and results.
- Build and manage a high-performing marketing team as the organisation grows.
- Coordinate with designers, social media managers, content creators, sales/business-development staff and external agencies.
- Set targets, monitor performance and drive accountability.
We are looking for someone who is:
- Highly ambitious and growth-oriented
- Creative but strongly results-driven
- A strong communicator and storyteller
- Confident in digital marketing and social media
- Comfortable working independently and taking ownership
- Able to convert ideas into actual campaigns and measurable results
- Commercially aware and capable of understanding customer behaviour
- Passionate about health, wellness and building a meaningful brand
- Comfortable working in a fast-growing organisation
- Strong in networking, partnerships and relationship building
Required:
- Master's/Bachelor's degree in Marketing, Business, Communications or a related field ( MBA in marketing/ Masters in Healthcare Administration )
- 3-5+ years of relevant marketing experience, preferably with experience in a growth-focused organisation.
- Strong practical experience in digital marketing, social media and campaign management.
- Experience with Meta Ads, Google Ads, SEO/SEM, email/WhatsApp marketing and analytics.
- Experience in lead generation and customer/member acquisition.
- Excellent written and verbal communication skills.
Preferred:
- Experience in healthcare, wellness, Ayurveda, FMCG, consumer products, health-tech or membership-based organisations.
- Experience managing marketing agencies or a marketing team.
- Experience with CRM and marketing automation.
- Experience with WordPress/CMS.
- Knowledge of AI-powered marketing and content-generation tools.
- Google Ads, Meta, HubSpot or other relevant marketing certifications.
We are particularly interested in candidates who can say:
"Give me the brand, the goal and the responsibility - I will build the marketing strategy and deliver the growth."
If you have successfully:
- Built a brand from an early stage
- Generated thousands of leads
- Grown a social-media presence
- Built a strong
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