Marketing Manager

Satyam Balajee Automotive; Raipur; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Satyam Balajee Automotive in Raipur is seeking an experienced Marketing Manager to plan and execute local Jaguar/Land Rover marketing initiatives. You will develop retailer plans, manage campaigns, ensure brand compliance, and drive customer engagement.

The role focuses on local market opportunities, digital and print marketing, and coordinating with sales and service teams to meet budgets and KPIs. Strong leadership and brand stewardship are essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management or related field.
• MBA/PGDM in Marketing will be an advantage.
• 38 years of relevant experience in marketing, preferably in the automotive, luxury automotive, premium retail or consumer-facing industry.

Responsibilities

• Develop and implement the Retailer Marketing Plan in alignment with business and NSC objectives.
• Plan marketing activities to support New Car, Approved Vehicles, Service, Repair, Parts and other business areas.
• Identify local market opportunities and develop targeted marketing campaigns.
• Plan and execute digital, print, showroom and promotional marketing activities.
• Ensure all marketing communication complies with Jaguar Land Rover brand guidelines and corporate identity.
• Coordinate with Sales, Aftersales and other departments to align marketing activities with business objectives.
• Manage marketing campaigns within agreed timelines, quality standards and budgets.
• Monitor marketing KPIs and prepare regular performance reports.
• Manage and track marketing budgets and expenditure.
• Coordinate with JLR NSC / Regional teams and external agencies as required.
• Organise and support customer engagement activities and events.
• Maintain and update the customer database and capture relevant customer information.
• Identify opportunities for improving customer experience and marketing effectiveness.
• Act as a brand ambassador and consistently demonstrate JLR Customer First Principles.

Skills

Marketing Planning

Digital Marketing

Campaign Management

Brand Management

Customer Engagement

Market Research

Budget Management

Analytics & KPI Tracking

Event & Promotional Marketing

Agency Management

Communication

Cross-functional Team Management

Education

Bachelor's degree in Marketing/Business Administration

MBA/PGDM in Marketing (advantage)

Job description

Job Summary

We are looking for an experienced Marketing Manager to plan and execute local marketing initiatives for the Jaguar and Land Rover brands. The role will be responsible for developing the Retailer Marketing Plan, managing marketing campaigns, ensuring brand compliance, driving customer engagement, and monitoring marketing performance and budgets.

Key Responsibilities

• Develop and implement the Retailer Marketing Plan in alignment with business and NSC objectives.
• Plan marketing activities to support New Car, Approved Vehicles, Service, Repair, Parts and other business areas.
• Identify local market opportunities and develop targeted marketing campaigns.
• Plan and execute digital, print, showroom and promotional marketing activities.
• Ensure all marketing communication complies with Jaguar Land Rover brand guidelines and corporate identity.
• Coordinate with Sales, Aftersales and other departments to align marketing activities with business objectives.
• Manage marketing campaigns within agreed timelines, quality standards and budgets.
• Monitor marketing KPIs and prepare regular performance reports.
• Manage and track marketing budgets and expenditure.
• Coordinate with JLR NSC / Regional teams and external agencies as required.
• Organise and support customer engagement activities and events.
• Maintain and update the customer database and capture relevant customer information.
• Identify opportunities for improving customer experience and marketing effectiveness.
• Act as a brand ambassador and consistently demonstrate JLR Customer First Principles.

Key Skills

• Marketing Planning & Strategy
• Digital Marketing
• Campaign Management
• Brand Management
• Customer Engagement
• Market Research & Segmentation
• Budget Management
• Marketing Analytics & KPI Tracking
• Event & Promotional Marketing
• Agency Management
• Excellent Communication & Interpersonal Skills
• Cross-functional Team Management

Education

Bachelors degree in Marketing, Business Administration, Management or a related field.
MBA/PGDM in Marketing will be an advantage.

Experience

38 years of relevant experience in marketing, preferably in the automotive, luxury automotive, premium retail or consumer-facing industry.

Preferred Candidate

• Strong understanding of marketing concepts, targeting, segmentation and marketing mix.
• Commercially focused with strong execution and analytical skills.
• Ability to work effectively with Sales, Aftersales and corporate/regional teams.
• Strong customer-centric approach.
• Experience in managing marketing budgets and delivering campaigns against agreed targets.