Marketing Manager

RFLY INNOVATIONS | Drone Manufacturer

New Delhi

On-site

INR 1,200,000 - 2,000,000

Full time

14 days+

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Job summary

RFLY Innovations, a leader in drone manufacturing, is seeking a Senior Marketing Manager to drive comprehensive marketing strategies. This role involves both online and offline marketing approaches to enhance brand visibility and generate leads in a competitive market. The ideal candidate will possess a robust marketing background and significant experience in technology sectors.

Qualifications

8+ years of experience in marketing, including online and offline.
Strong understanding of digital marketing tools and analytics.
Experience in the technology or drone industry is a plus.

Responsibilities

Develop and execute marketing strategies aligned with business goals.
Oversee digital marketing channels and manage paid advertising.
Prepare and manage the marketing budget.

Skills

Digital marketing tools

Event planning

Leadership

Project management

Creative thinking

Interpersonal skills

Education

Bachelor's/Master's degree in Marketing

Business Administration

Tools

Google Analytics

SEMrush

HubSpot

Job description

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Job Summary:

The Marketing Lead / Manager will drive and oversee both online and offline marketing strategies to amplify RFLY Innovations' brand visibility, engage target audiences, and generate leads. This role demands a strategic thinker with a creative edge to manage campaigns, analyze market trends, and contribute to the company’s growth objectives.

Key Responsibilities:

Strategic Planning:

Develop and execute comprehensive marketing strategies aligned with business goals.
Conduct market research to identify trends, opportunities, and competitor activities.

Online Marketing:

Oversee digital marketing channels, including social media, email marketing, SEO, SEM, and website optimization.
Manage paid advertising campaigns to drive traffic and conversions.
Monitor and analyze digital marketing metrics to optimize performance.

Offline Marketing:

Plan and execute offline campaigns, including events, exhibitions, trade shows, and print media.
Collaborate with the sales team for lead generation activities at events and conferences.

Content Development:

Develop compelling content for online platforms, brochures, and other marketing materials.
Ensure brand consistency across all marketing channels.
Lead and mentor the marketing team to achieve departmental objectives.
Collaborate with cross-functional teams, including Sales, R&D, and Product Development.

Budget Management:

Prepare and manage the marketing budget.
Ensure cost-effective utilization of resources while achieving desired outcomes.

Performance Metrics:

Track and report the ROI of marketing campaigns.
Develop actionable insights based on data analytics to improve future campaigns.

Qualifications and Skills:

Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field.
8+ years of experience in marketing, including both online and offline strategies.
Strong understanding of digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot).
Proven experience in event planning and execution.
Excellent communication, leadership, and project management skills.
Creative thinking with a data-driven approach to decision-making.
Experience in the technology or drone industry is a plus.
Strategic and analytical mindset.
Strong interpersonal and negotiation skills.
Ability to handle multiple projects in a fast-paced environment.
Strong attention to detail and organizational skills.

Seniority level