Marketing Manager

Howden; Mumbai; On-site; INR 1,500,000 - 3,000,000; Full time

Job summary

Howden is seeking a strategic Marketing Manager to lead integrated marketing initiatives across Asia. You will drive multi-channel campaigns, create audience-centric content, and strengthen brand presence to support growth and client engagement.

Reporting to the Regional Marketing Director, Asia, you will partner with leaders to translate priorities into impactful strategies, leveraging data and marketing tech to deliver measurable outcomes.

Qualifications

• Degree in marketing/communications/business or related field.
• 5–8 years in B2B marketing, ideally in insurance/financial services or consulting.
• Strong stakeholder engagement and senior stakeholder handling.
• Proficient in CRM and marketing automation platforms; able to handle analytics.
• Experience with ABM is advantageous.

Responsibilities

• Lead end-to-end integrated marketing campaigns from concept to execution.
• Develop multi-channel plans with top/mid/bottom funnel structures.
• Own campaign plans with timelines, owners and dependencies.
• Create audience-centric content tailored to channels and personas.
• Manage lead/demand generation campaigns and evaluate performance.
• Use analytics to optimize campaigns and maximize ROI.
• Develop content and thought leadership to articulate value across audiences.
• Keep stakeholders informed and engaged throughout campaigns.

Skills

Stakeholder engagement

Campaign management

Content creation

Strategic thinking

Analytical thinking

Education

Bachelor's degree in marketing/communications/business

Tools

Salesforce

Oracle

LinkedIn Campaign Manager

Hootsuite

Eloqua

Marketing Cloud

PowerPoint

Excel

Word

Google Analytics

Canva

Job description

At Howden, we employ talented individuals and empower them to make a real difference to the company, whilst building successful and fulfilling careers.

The entrepreneurial atmosphere is one of the biggest reasons people love to work for us. We are a leading independent global insurance broker with a noticeably flat hierarchy. It doesn’t matter how junior or senior, anyone with a good idea will be heard. This means our employees can shape their own career paths and determine their own success.

This atmosphere attracts the brightest talent in the market. If that includes you, get in touch.

Job role: Marketing Manager

Report to: Regional Marketing Director, Asia

A LEADING GLOBAL INDEPENDENT BROKER

Howden is a specialist commercial insurance broker. Its regional footprint covers Singapore (regional headquarters), Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, and Thailand. It is part of the London-headquartered Howden Broking Group, a leading independent, global broker with offices in over 40 countries worldwide.

JOB OVERVIEW:

For this newly created role, we are seeking a strategic and results-driven Marketing Manager to lead integrated marketing initiatives for Howden Asia, supporting business growth, brand visibility, and client engagement. Reporting to the Regional Marketing Director, Asia, this role will be responsible for developing and executing multi-channel integrated regional marketing campaigns/initiatives, creating compelling audience-centric content, and driving branding, lead generation and measurable business outcomes.

The successful candidate will partner closely with business leaders and stakeholders across Asia region to translate business priorities into impactful marketing strategies and campaigns. Combining strong commercial acumen, creativity, and analytical thinking, you will leverage data, market insights, marketing experience and technologies to deliver high-performing campaigns, strengthen Howden's market presence, support commercial and marketing objectives.

This is an exciting opportunity for a proactive and collaborative marketing professional who thrives in a fast-paced environment, enjoys taking ownership, and is passionate about delivering innovative, measurable results for a leading global insurance broker.

YOUR ROLE AND RESPONSIBILITIES:

• Manage integrated marketing, branding and lead/demand generation campaigns end-to-end, from conceptualization to execution, including the creation and delivery of campaign/initiatives aligned to audience and industry insights with clear, measurable objectives and outcome.
• Develop integrated campaign flow/structure (top, mid, and bottom funnel) based on research, market insights, with close collaboration and consultation with internal business stakeholders.
• Construct, manage and own end to end integrated campaign plans with actions, timings, dependencies, and owners to ensure project tracking (monitor, track, optimize and report on the performance of marketing campaigns/initiatives) and accountability, delivering innovative ideas and high-quality results.
• Deliver compelling, audience-centric content that turns complex terms/concepts into optimum formats and messaging tailored to different channels, client personas, and funnel stages.
• Manage lead/demand generation campaigns/initiatives from development, execution and performance analytics evaluation.
• Invested in marketing performance analytics for regular review/evaluation and make campaign adjustments as needed to maximize results, return on marketing investment.
• Develop compelling and relevant content/thought leadership to communicate business value proposition across multiple target audience groups, identifying content requirements and assessing effectiveness for optimization.
• Keep business stakeholders informed, engaged and involved for marketing campaigns/projects planning and execution and post-mortem sharing.

JOB REQUIREMENTS:

• A degree in marketing, communications, journalism, or business/commerce with a major in one of these areas.
• A minimum of 5-8 years in B2B marketing roles, preferably in the insurance/financial services industry, marketing agencies, or management consulting.
• Strong stakeholder engagement skills, with the ability to manage multiple stakeholders, including senior stakeholders, with confidence and professionalism.
• Proficiency in CRM system (Salesforce, Oracle), marketing automation and social media systems (LinkedIn Campaign Manager, Hootsuite, Eloqua, Marketing Cloud), Microsoft Office (PowerPoint, Word, Excel) and comfort using various marketing or communication analytics platforms (Google Analytics). Proficiency in any of the design software (Canva etc) will be good.
• The ability to develop audience-centric content and simplify complex technical information for a broad audience.
• Knowledge and experience of Account-based marketing (ABM) will be good to have.

COMPETENCIES

• Excellent communication and written skills in English.
• Ability to identify key messages from industry data and product information and present them compellingly to resonate with the target audience's needs and preferences.
• A strategic thinker with the ability to take ownership, prioritise work, and meet deadlines with a can-do attitude.
• Strong stakeholder management, negotiation, presentation, and analytical problem-solving skills.
• Highly motivated and a team player with good stakeholder and campaign/project management skills.