Chief Marketing Officer

Blue Ocean Academy; Pune District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Blue Ocean Academy in Pune District, Maharashtra, is looking for a Head of Marketing to develop and execute their marketing strategy. This role requires a minimum of 15 years of marketing experience, with a strong focus on the education sector being preferred.

The successful candidate will lead a dynamic marketing team, oversee integrated campaigns, and ensure alignment with business objectives. Applicants should have exceptional leadership skills and a proven track record in strategic marketing.

Qualifications

• 15+ years of progressive marketing experience, with 7–10 years in leadership roles.
• Experience within the education sector is highly preferred.
• Expertise in performance marketing, marketing analytics, and CRM systems.

Responsibilities

• Develop and execute the organization's marketing vision and strategy.
• Oversee integrated marketing campaigns across various channels.
• Lead a high-performing marketing team and manage budgets.

Skills

Leadership

Strategic Thinking

Marketing Strategy

Branding

Digital Marketing

Customer Acquisition

Market Research

Education

Bachelor's Degree in Marketing or related field

Master's Degree (MBA or equivalent)

Job description

Job Description

• Develop and execute the organization's overall marketing vision, strategy, and annual marketing plans aligned with business objectives.
• Drive sustainable revenue growth through strategic marketing initiatives, lead generation, customer acquisition, and market expansion.
• Identify new business opportunities, emerging market trends, and competitive advantages to support organizational growth.
• Partner with the CEO and senior leadership team to contribute to overall business strategy and decision-making.
• Lead the development and strengthening of the organization's brand identity, reputation, and market positioning.
• Ensure consistency of brand messaging across all marketing, advertising, communications, and customer touchpoints.
• Build strong brand awareness and customer engagement through innovative campaigns and strategic communication initiatives.
• Design, implement, and oversee integrated marketing campaigns across digital, traditional, and emerging channels.
• Develop customer‑centric marketing strategies to increase market share, customer retention, and brand loyalty.
• Ensure marketing activities effectively support sales objectives and contribute to measurable business outcomes.
• Monitor campaign performance and optimize strategies based on data‑driven insights and market feedback.
• Lead comprehensive market research initiatives to identify customer needs, industry trends, competitor activities, and growth opportunities.
• Utilize market insights to guide product positioning, pricing strategies, and customer engagement efforts.
• Conduct regular analysis of market conditions and consumer behavior to inform strategic decision‑making.
• Recommend innovative solutions and initiatives based on research findings.
• Develop and manage annual marketing budgets, ensuring efficient allocation of resources and maximum return on investment.
• Monitor marketing expenditures and ensure alignment with organizational goals and financial targets.
• Evaluate agency partnerships, vendor relationships, and marketing technology investments.
• Build, lead, mentor, and inspire a high‑performing marketing team across branding, digital marketing, communications, content, events, and creative functions.
• Establish clear performance expectations, goals, and development plans for team members.
• Foster a culture of innovation, collaboration, accountability, and continuous improvement.
• Ensure effective cross‑functional collaboration between Marketing, Sales, Admissions, Operations, and Customer Service teams.
• Represent the organization at industry events, conferences, and networking opportunities.
• Maintain strong relationships with media partners, agencies, industry associations, and strategic partners.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Master's Degree (MBA or equivalent) is highly preferred.
• Minimum 15+ years of progressive marketing experience, with at least 7–10 years in senior leadership or executive‑level marketing roles.
• Proven experience in developing and executing successful marketing, branding, and business growth strategies.
• Prior experience within the Education sector is highly preferred.
• Demonstrated success in leading large marketing teams and managing multi‑functional marketing operations.
• Experience in high‑growth, dynamic organizations with a strong focus on performance and innovation.
• Exceptional leadership and people management skills with the ability to build, motivate, and develop high‑performing teams.
• Strong strategic thinking and business acumen with the ability to translate vision into execution.
• Proven capability in managing organizational change and driving transformation initiatives.
• Strong stakeholder management and executive presence.
• Deep expertise in marketing strategy, branding, digital marketing, customer acquisition, communications, and market research.
• Strong understanding of performance marketing, marketing analytics, CRM systems, and customer lifecycle management.
• Experience in budget planning, financial management, and ROI measurement.
• Strong understanding of public relations, media management, and corporate communications.