Marketing Manager

Keka Technologies Private Limited; Hyderabad; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Sioniq ERP seeks a Marketing Manager – Brand, Product Marketing & GTM to own positioning, launch, and growth. This high-ownership role intersects brand strategy, product storytelling, and revenue-driven go-to-market execution.

You will translate product capabilities into compelling value propositions, develop GTM plans, enable sales, and drive demand across multi-channel programs while collaborating with sales, product, leadership, and partners.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 9+ years of experience in B2B marketing, preferably in SaaS/ERP or technology.
• Proven branding, product marketing, and GTM execution experience.
• Hands-on with CRM and marketing automation tools (HubSpot, Salesforce, etc.).

Responsibilities

• Own brand strategy, positioning, and messaging across key segments.
• Lead GTM planning and execution for new features and market expansion.
• Develop product marketing assets: decks, case studies, battle cards, and launch messaging.
• Enable sales with compelling narratives and use-cases; drive multi-channel demand.
• Build content calendar, track KPIs, and optimize campaigns with insights.

Skills

Branding

Product marketing

GTM execution

CRM

Marketing automation

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

HubSpot

Salesforce

Job description

Sioniq ERP is a cloud-based enterprise resource planning solution designed to help jewelry retailers, wholesalers, and manufacturers streamline business operations — including inventory, CRM, sales, finance, reporting, and multi-store workflows in one integrated platform.

Role Overview

The Marketing Manager – Brand, Product Marketing & GTM will own how Sioniq ERP is positioned, launched, and scaled in the market. This role sits at the intersection of brand strategy, product storytelling, and revenue-focused go-to-market execution.

You will define Sioniq’s narrative, translate product capabilities into compelling value propositions, and drive demand through integrated marketing programs. You’ll work closely with sales, product, leadership, and partners to accelerate growth and market adoption.

This is a high-ownership role ideal for someone who can think strategically and execute end-to-end.

Key Responsibilities

Brand Strategy & Positioning

Build and strengthen Sioniq ERP’s brand presence within the jewelry ERP and B2B SaaS market.

Define brand positioning, messaging, and value propositions across key customer segments:

• Jewelry retailers (single & multi-store)
  • Wholesalers
  • Manufacturers
• Wholesalers
• Manufacturers

Ensure consistent brand voice across website, campaigns, content, sales material, and events.

Own product messaging and storytelling — clearly articulating features, benefits, and business impact.

Develop product marketing assets including:

• Product decks and brochures
  • Feature launch messaging
  • Case studies and customer success stories
  • Competitive positioning and battle cards
• Feature launch messaging
• Case studies and customer success stories
• Competitive positioning and battle cards

Enable sales teams with strong product narratives and GTM support.

Lead GTM planning and execution for:

• New product features
  • New customer segments
  • Market expansion initiatives

Build integrated GTM plans covering target personas, channels, launch timelines, and success metrics.

Align GTM execution closely with sales targets and pipeline goals.

Demand Generation & Growth Marketing

Drive qualified leads and pipeline through multi-channel marketing:

• Digital advertising (search, social)
  • Email and marketing automation
  • Webinars, events, and trade shows
  • Partner and referral programs
• Email and marketing automation
• Webinars, events, and trade shows
• Partner and referral programs

Collaborate with sales to define lead qualification, nurturing flows, and conversion strategies.

Support account-based marketing (ABM) initiatives for high-value accounts.

Own digital presence across website, SEO/SEM, social media, and email.

Build and manage a content engine aligned with brand and GTM goals:

• Blogs, whitepapers, videos
  • Industry insights and thought leadership
  • Customer testimonials and use cases
• Industry insights and thought leadership
• Customer testimonials and use cases

Plan and manage content calendars across channels.

• Define KPIs across brand awareness, demand generation, and pipeline contribution.
• Track and analyze performance using CRM, marketing automation, and analytics tools.
• Deliver monthly and quarterly performance reports with insights and optimization recommendations.
• Track jewelry industry trends, customer needs, and competitor positioning.
• Use insights to refine messaging, GTM strategies, and campaign focus.
• Identify new growth opportunities across segments and use cases.

Partner closely with:

• Product: Feature launches, messaging, roadmap alignment
• Product: Feature launches, messaging, roadmap alignment

Act as the voice of the market within internal teams.

Qualifications & Experience

Bachelor’s degree in Marketing, Business, Communications, or related field

9+ years of experience in B2B marketing, preferably in:

• SaaS
  • ERP
  • Technology or enterprise software
• ERP
• Technology or enterprise software

Proven experience in branding, product marketing, and GTM execution

Hands-on experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.)