Marketing Manager

Sioniq Tech; Hyderabad; On-site; INR 1,400,000 - 2,800,000; Full time

Job summary

Sioniq Tech is seeking a Marketing Manager to lead brand and product marketing for Sioniq ERP in the jewellery industry. You will own demand-generation programs, ABM strategies and digital campaigns to build a premium market presence.

The role blends brand storytelling with execution across SEM/SEO, social media, content and events, driving qualified leads, pipeline and account engagement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field; MBA preferred.
• 8–12 years of B2B marketing experience in SaaS, ERP or enterprise tech.
• Strong experience in brand marketing, product marketing, demand generation and digital marketing.
• Experience with ABM, lead nurturing, CRM and marketing automation.

Responsibilities

• Lead brand and product marketing for Sioniq ERP targeting premium jewellery players.
• Own demand-gen programs, campaigns, ABM and pipeline metrics.
• Manage digital presence, content calendar, blogs and social channels.
• Plan events, partnerships and industry activations; measure ROI.
• Align with Sales and provide marketing enablement and assets.
• Track KPIs: CPL, MQLs, SQLs, conversions and pipeline contribution.

Skills

B2B marketing

Brand marketing

Product marketing

Demand generation

ABM

Digital marketing

Analytics

Sales enablement

Education

Bachelor’s degree in Marketing

MBA preferred

Tools

CRM

Marketing automation

LinkedIn advertising

Web analytics tools

Job description

Role Overview

Sioniq Tech is looking for a Marketing Manager Brand, Product Marketing & Demand Generation to lead the marketing strategy and market presence of Sioniq ERP, a specialized ERP solution for the jewellery industry.

The role will focus on building Sioniq’s brand among premium and high-end jewellery retailers, wholesalers and manufacturers, while generating qualified leads, strategic account engagement and measurable marketing pipeline.

This is a high-ownership, hands-on role combining brand, product marketing, demand generation, digital marketing, ABM, industry marketing and campaign execution.

Key Responsibilities

Brand & Product Marketing

• Develop Sioniq ERP’s brand positioning, messaging and value propositions for the jewellery industry.
• Translate ERP capabilities into clear business benefits and customer outcomes.
• Create product presentations, brochures, case studies, videos, use cases, testimonials and sales collateral.
• Support product launches, GTM initiatives and competitive positioning.
• Build thought leadership and strengthen Sioniq’s credibility within the jewellery ecosystem.

Demand Generation & ABM

• Own demand-generation programs focused on qualified leads, opportunities and pipeline.
• Plan campaigns across SEM, SEO, paid social, email, content, webinars, remarketing and marketing automation.
• Develop landing pages, lead magnets and nurture campaigns.
• Build Account-Based Marketing (ABM) programs for high-value jewellery accounts.
• Optimize campaigns based on CPL, MQLs, SQLs, conversion, ROI and pipeline contribution.

Digital, Social Media & Content

• Manage Sioniq’s digital presence across website, LinkedIn, social media, SEO and email.
• Develop and manage content calendars and social media campaigns.
• Create blogs, industry insights, product content, customer stories, videos, case studies and thought leadership.
• Drive organic and paid social media engagement and improve website/landing-page conversion.

Jewellery Industry, ATL/BTL & Events

• Develop marketing initiatives targeted at the premium jewellery ecosystem.
• Identify and leverage relevant industry associations, publications, exhibitions, conferences and partnerships.
• Plan and execute ATL, BTL, trade shows, events and industry activations.
• Manage agencies, media partners and vendors and measure campaign/event ROI.

Sales Alignment & Analytics

• Partner with Sales to improve lead quality, nurturing, qualification and conversion.
• Develop sales enablement and account-specific marketing materials.
• Track leads, MQLs, SQLs, opportunities, pipeline, CAC, conversion rates and campaign ROI.
• Prepare regular marketing performance reports and optimize activities based on data.

Market & Competitive Intelligence

• Monitor jewellery industry trends, customer needs and competitor activity.
• Identify market opportunities and use insights to refine positioning, campaigns and content.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications or related field; MBA preferred.
• 8–12 years of B2B marketing experience, preferably in SaaS, ERP, enterprise technology or software.
• Strong experience in brand marketing, product marketing, demand generation and digital/performance marketing.
• Experience with ABM, lead nurturing, CRM and marketing automation.
• Experience in ATL/BTL, events, exhibitions and industry marketing.
• Strong understanding of LinkedIn, SEM/SEO, paid social and content marketing.
• Strong analytical, communication, storytelling and stakeholder-management skills.
• Experience managing agencies, vendors and marketing budgets.
• Jewellery, retail, manufacturing or ERP experience will be an advantage.

Core Competencies

B2B Marketing | Brand Strategy | Product Marketing | Demand Generation | ABM | Digital & Social Media | Performance Marketing | ATL/BTL | Event Marketing | Content Marketing | Sales Enablement | GTM | Marketing Analytics

Key Success Measures

• Brand visibility and credibility within the jewellery industry
• Qualified lead and target-account growth
• Marketing-sourced and influenced pipeline
• Lead-to-opportunity conversion
• Campaign and event ROI
• Strong product positioning and sales enablement
• Increased market presence and differentiation for Sioniq ERP