Business Development Manager

Keka Inc.; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Keka Inc. in Mumbai seeks a motivated Sales Manager to drive ERP sales for the jewellery industry.

You will identify jewellery retailers, wholesalers, and manufacturers, understand their business needs, present SIONIQ product offerings, and support the sales cycle from lead generation to closure. The ideal candidate has strong communication skills, field sales experience, and an interest in technology-driven solutions for the jewellery sector.

Qualifications

• Graduate in Business, Marketing, Commerce, IT or a related field.
• 4-8 years in field sales, ERP sales, SaaS sales, software sales, or jewelry industry sales.
• Industry knowledge of jewelry retail, wholesale, or manufacturing processes.
• Strong presentation, negotiation and interpersonal skills.
• English and local language proficiency preferred.

Responsibilities

• Identify and generate leads from jewellery retailers, wholesalers, manufacturers, and distributors.
• Conduct market visits, cold calls, referrals, and follow-ups to build a strong sales pipeline.
• Understand customer requirements related to billing, inventory, manufacturing, POS, CRM, accounting, RFID, and reporting.
• Present and explain product features, benefits, and business value to prospective customers.
• Schedule and coordinate product demonstrations with senior sales or product teams.
• Prepare quotations, proposals, and basic commercial discussions with prospects.
• Follow up regularly with leads and move opportunities through the sales funnel.
• Build and maintain strong relationships with jewellery business owners, managers, and decision-makers.
• Maintain accurate records of leads, meetings, demos, follow-ups, and closures in CRM.
• Track competitor activity, customer feedback, and market trends in the jewellery industry.
• Coordinate with implementation and support teams for smooth customer onboarding after closure.
• Achieve monthly and quarterly sales targets.

Skills

Field sales

Communication

Presentation skills

Negotiation

Interpersonal skills

Education

Bachelor's degree

Related field

Tools

CRM systems

ERP software

Job description

We are looking for a motivated Sales Manager to drive sales of our ERP solution for the jewellery industry. The role involves identifying jewellery retailers, wholesalers, and manufacturers, understanding their business needs, presenting SIONIQ product offerings, and supporting the sales cycle from lead generation to closure.

The ideal candidate should have strong communication skills, field sales experience, and an interest in technology-driven solutions for the jewellery sector.

Key Responsibilities

• Identify and generate leads from jewellery retailers, wholesalers, manufacturers, and distributors.
• Conduct market visits, cold calls, referrals, and follow-ups to build a strong sales pipeline.
• Understand customer requirements related to billing, inventory, manufacturing, POS, CRM, accounting, RFID, and reporting.
• Present and explain product features, benefits, and business value to prospective customers.
• Schedule and coordinate product demonstrations with senior sales or product teams.
• Prepare quotations, proposals, and basic commercial discussions with prospects.
• Follow up regularly with leads and move opportunities through the sales funnel.
• Build and maintain strong relationships with jewellery business owners, managers, and decision-makers.
• Maintain accurate records of leads, meetings, demos, follow-ups, and closures in CRM.
• Track competitor activity, customer feedback, and market trends in the jewellery industry.
• Coordinate with implementation and support teams for smooth customer onboarding after closure.
• Achieve monthly and quarterly sales targets.

Required Skills and Qualifications

Requirement Details

Education Graduate in Business, Marketing, Commerce, IT, or a related field

Experience 4-8 years in field sales, ERP sales, SaaS sales, software sales, or jewelry industry sales

Industry Knowledge Understanding of jewelry retail, wholesale, or manufacturing processes is preferred

Communication Strong presentation, negotiation, and interpersonal skills

Technical Comfort Ability to explain software features and business benefits clearly

Language Skills English and local language proficiency preferred

Travel Willingness to travel locally for client visits and demos

Preferred Candidate Profile

• Experience selling ERP, POS, CRM, accounting software, retail software, or SaaS products.
• Exposure to the jewelry industry will be an added advantage.
• Ability to engage with business owners and senior decision-makers.
• Self-motivated, target-driven, and comfortable with field sales.
• Good follow-up discipline and relationship-building ability.
• Basic understanding of inventory, billing, sales, manufacturing, and accounting workflows.

Key Performance Indicators

• Number of qualified leads generated.
• Number of client meetings and product demos scheduled.
• Lead-to-demo and demo-to-closure conversion ratio.
• Monthly and quarterly revenue achievement.
• Customer onboarding coordination and satisfaction.