Marketing Manager

Nilesh Dattatraya Phadtare; Hadapsar; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Nilesh Dattatraya Phadtare is seeking a B2B Marketing Person (Manager/Executive) for the industrial steam boiler sector to drive brand visibility and high-value lead generation.

The role requires developing strategic campaigns, collaborating with engineering for technical content, and managing exhibitions and tender tracking to grow revenue and market share.

Qualifications

• Experience in B2B marketing for industrial equipment is preferred.
• Ability to run multi-channel campaigns and measure ROI.
• Strong network with plant managers and procurement heads desirable.

Responsibilities

• Lead generation campaigns targeting industrial managers and procurement heads.
• Develop campaigns to position thermal heating solutions as efficient and compliant.
• Plan and manage exhibitions like Boiler India Expo to showcase products.
• Track tenders and pass procurement notices to estimation desk.
• Oversee digital presence including SEO, LinkedIn ads, and newsletters.

Skills

B2B Lead Generation

Content & Thought Leadership

Exhibitions & Trade Shows

Tender & Bid Tracking

Digital Presence

Tools

SEO Tools

LinkedIn Ads

Email Marketing

Content Management

Job description

Role & responsibilities

B2B Marketing Person (Manager/Executive) in our industrial steam boiler sector will focus on brand visibility, relationship building, and high-value lead generation. Industrial boilers are high-capital investments with long sales cycles (often 6 to 18 months), this role relies on building trust with plant managers, consultants, and procurement heads.

Role Overview:

The Marketing Specialist/Manager is expected to develop and execute strategic campaigns to position our companys thermal heating solutions as the most efficient, compliant, and cost-effective options in the market.

Preferred candidate profile

B2B Lead Generation: Run targeted campaigns to attract industrial plant managers, project consultants, and purchase heads across core sectors like Sugar, Dairy, Cement, Chemicals, Textiles, Food & Beverage, etc.

• Content & Thought Leadership: Collaborate with the core engineering team to create whitepapers, case studies, and technical brochures showcasing fuel efficiency, ROI, and compliance with strict emission laws.
• Exhibitions & Trade Shows: Plan, organize, and manage company participation in major industrial trade expos (e.g., Boiler India Expo, national engineering trade fairs) to showcase physical products and network.
• Tender & Bid Tracking: Monitor government and private industrial tender portals to identify active boiler procurement notices and pass them to the estimation desk.
• Digital Presence: Manage SEO, LinkedIn advertising, and email newsletters focused on industry trends like biomass transitions and green steam technology.