Marketing Executive

Phadtare Engineering Works; Hadapsar; Hybrid; INR 900,000 - 1,300,000; Full time

Job summary

Phadtare Engineering Works in India seeks a B2B Marketing Manager/Executive for the industrial steam boiler sector to boost brand visibility, build relationships with plant managers, consultants, and procurement heads, and generate high-value leads over long sales cycles.

You will run targeted campaigns, develop whitepapers and case studies with the engineering team, coordinate exhibitions like Boiler India Expo, track tenders, and oversee digital presence through SEO, LinkedIn ads, and

Qualifications

• Targets industrial plant managers, consultants, and procurement heads.
• Collaborates with engineering to create whitepapers and case studies.

Responsibilities

• Run targeted lead-generation campaigns for plant managers, consultants, and procurement heads.
• Collaborate with engineering to produce whitepapers, case studies, and technical brochures.
• Plan, organize, and manage company participation in major trade expos (e.g., Boiler India Expo).
• Monitor government/private tender portals to identify active boiler procurement notices and share with the estimation desk.
• Manage digital presence: SEO, LinkedIn advertising, and email newsletters.

Skills

B2B marketing

Lead generation

Content creation

SEO

LinkedIn ads

Trade shows

Tender tracking

Job description

Role & responsibilities

B2B Marketing Person (Manager/Executive) in our industrial steam boiler sector will focus on brand visibility, relationship building, and high-value lead generation. Industrial boilers are high-capital investments with long sales cycles (often 6 to 18 months), this role relies on building trust with plant managers, consultants, and procurement heads.

Role Overview:

The Marketing Specialist/Manager is expected to develop and execute strategic campaigns to position our companys thermal heating solutions as the most efficient, compliant, and cost-effective options in the market.

Preferred candidate profile

B2B Lead Generation: Run targeted campaigns to attract industrial plant managers, project consultants, and purchase heads across core sectors like Sugar, Dairy, Cement, Chemicals, Textiles, Food & Beverage, etc.

• Content & Thought Leadership: Collaborate with the core engineering team to create whitepapers, case studies, and technical brochures showcasing fuel efficiency, ROI, and compliance with strict emission laws.
• Exhibitions & Trade Shows: Plan, organize, and manage company participation in major industrial trade expos (e.g., Boiler India Expo, national engineering trade fairs) to showcase physical products and network.
• Tender & Bid Tracking: Monitor government and private industrial tender portals to identify active boiler procurement notices and pass them to the estimation desk.
• Digital Presence: Manage SEO, LinkedIn advertising, and email newsletters focused on industry trends like biomass transitions and green steam technology.