Marketing Manager

Independent Recruitment Consultant (freelancer); Gurugram District; Hybrid; INR 900,000 - 1,500,000; Full time

Job summary

Independent Recruitment Consultant (freelancer) seeks a marketing leader to own CASCFO's brand, content and digital campaigns. You will develop the editorial calendar, craft blogs and case studies, and shape a strong, differentiated voice for target audiences in finance, tech, and business sectors.

You will drive SEO, lead generation, and multi-channel campaigns, collaborating with leadership and sales to accelerate pipeline growth and ROI.

Qualifications

• Experience in sales, business development, and revenue growth.
• Strong ownership mindset with independent work style.
• Proven ability to manage multi-channel campaigns and demand generation.
• Ability to interpret data and derive actionable insights.

Responsibilities

• Build and execute CASCFO's brand and content strategy.
• Own editorial calendar and content pipeline.
• Create blogs, thought-leadership, case studies, emails, and website copy.
• Develop a consistent brand voice and market positioning.
• Plan and execute SEO strategies and optimise pages for conversion.
• Grow LinkedIn presence and engage relevant audiences.
• Turn insights into credible messaging and campaign ideas.
• Track campaigns, measure ROI, and optimize performance.
• Collaborate with leadership, sales, and product marketing.

Skills

Strategic thinking

Execution excellence

Communication

Negotiation

Stakeholder management

Lead generation

Revenue growth

Analytics mindset

Multi-channel marketing

Ownership mindset

Education

BBA/B.COM/M.COM/MBA in Sales and Marketing

Tools

HubSpot Marketing Hub

Mailchimp

Microsoft Excel

Google Analytics

Power BI

Job description

Key Responsibilities

Brand & Content

• Build and execute CASCFO's brand and content strategy.
• Own the editorial calendar and content pipeline.
• Create blogs, thought-leadership content, case studies, email campaigns, website copy, and marketing collateral.
• Develop a consistent and differentiated brand voice.
• Identify opportunities to strengthen brand awareness and market positioning.

Digital Marketing & SEO

• Develop and execute SEO strategies to improve organic visibility and qualified traffic.
• Conduct keyword, competitor, and market research.
• Optimize website content and landing pages for search and conversion.
• Track performance and continuously improve campaigns based on insights.

Social Media & Thought Leadership

• Build and manage CASCFO's presence across LinkedIn and other relevant platforms.
• Turn company insights, customer stories, and industry trends into engaging content.
• Build credibility within the finance, technology, and business ecosystem.
• Grow relevant audiences and convert engagement into potential business opportunities.

Demand Generation & Campaigns

• Plan and execute organic and paid marketing campaigns.
• Work closely with leadership and sales teams to generate qualified leads and support pipeline growth.
• Develop campaigns around CASCFO's solutions, target industries, and customer segments.
• Track and optimize campaign performance and ROI.

Market & Competitive Intelligence

• Monitor industry trends, competitor activity, customer needs, and emerging opportunities.
• Translate market insights into stronger messaging, positioning, and campaign ideas.
• Support product marketing and go-to-market initiatives.
• Stay updated on AI, SaaS, FinTech, and B2B marketing trends.

Marketing Analytics & Execution

• Track key metrics including website traffic, leads, MQLs, engagement, conversion, and pipeline contribution.
• Build simple dashboards and performance reports.
• Test, experiment, measure, and continuously optimize marketing initiatives.
• Work independently while collaborating closely with leadership, sales, and other teams.

Qualifications and Skills

• BBA/B.COM/M.COM/MBA in Sales and Marketing or equivalent.
• Strategic thinker with strong execution and business growth orientation.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Proven experience in sales, business development, lead generation, and revenue growth.
• Strong consultative selling and client relationship management skills.
• Expertise in lead generation strategy, funnel optimization, and conversion management.
• Experience managing multi-channel marketing campaigns and demand generation initiatives.
• Analytical mindset with the ability to interpret sales and marketing data and derive actionable insights.
• Hands‑on experience with marketing automation tools such as HubSpot Marketing Hub or Mailchimp.
• Knowledge of digital marketing channels including LinkedIn, Google Ads, and email marketing.
• Experience with lead generation and prospecting tools.
• Proficiency in reporting and analytics tools including Microsoft Excel, Google Analytics, and Power BI.
• Strong understanding of pipeline management, customer acquisition, and revenue generation strategies.
• High ownership mindset with the ability to work independently and drive results.