Marketing Manager

Texila American University Consortium; Coimbatore District; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Texila American University Consortium (TAU-C) invites a Sr. Digital Marketing Manager to lead performance marketing, SEO and content strategy from Coimbatore. The role requires managing cross-functional teams, agencies and CRM-driven lead nurturing to support student enrolments across TAU-C institutions.

The position reports to the VP – Sales & Marketing, and encompasses analytics, budget ownership and collaboration with Sales, Academic, Technology and Finance teams. Office-based in Coimbatore.

Qualifications

• 10–15 years of digital marketing experience
• Strong hands-on execution in performance marketing
• Experience leading multi-agency campaigns and teams
• Proven ability to drive qualified leads and enrollment
• Advanced knowledge of SEO, content and CRM workflows
• Experience in higher education or service industries is a plus

Responsibilities

• Develop performance marketing strategies aligned with enrolment targets
• Define channel mix, budgets, timelines and ownership across markets
• Lead 2–3 performance marketing agencies and manage KPIs
• Guide SEO, content, social and creative to support lead gen
• Lead nurturing via Email, WhatsApp, SMS and CRM workflows
• Own dashboards, attribution, budgets and senior management reporting

Skills

Performance marketing

Agency management

SEO/Content

CRM & email marketing

Web analytics

Team leadership

Budget & forecasting

Tools

Google Ads

Meta Ads

YouTube Ads

TikTok Ads

Email marketing tools

CRM systems

Job description

Company Description Texila American University Consortium (TAU-C), headquartered in India, is the holding company for a group of global educational institutions, including Texila American University Guyana, Texila American University Zambia, and Texila e-Learning. The consortium delivers a range of academic and professional programs to a diverse international student body. TAU-C and its subsidiaries currently educate and train more than 4,000 students from over 70 countries. The organization focuses on high-quality, accessible education and continuous innovation in teaching and learning. Team members join a multicultural environment with opportunities to impact learners across multiple regions.

Role Description This is a full-time, on-site Sr. Digital Marketing Manager role based in Texas, United States. The Sr. Digital Marketing Manager will plan and execute digital marketing strategies to increase brand awareness, drive qualified leads, and support student enrollment for TAU-C and its institutions. Daily responsibilities include managing social media campaigns, optimizing online advertising, overseeing email marketing and landing pages, and monitoring performance across digital channels. The role involves analyzing web analytics, preparing performance reports, and using data insights to refine campaigns and improve ROI. This position will collaborate with cross-functional teams, lead vendor and agency relationships, and ensure all digital communications align with brand guidelines and organizational goals.

Reporting to: VP – Sales & Marketing

Key Responsibilities

Performance Marketing & Growth

• Develop performance marketing strategies aligned with enrolment and qualified-lead targets.
• Define channel mix, budgets, timelines, priorities and ownership across markets and programmes.
• Use customer, market, competitor and campaign data to continuously optimise performance.

Agency & Paid Campaign Management

• Lead and govern 2–3 performance marketing agencies across Google, Meta, YouTube, TikTok, Snapchat, Reddit and other relevant platforms.
• Set agency KPIs, briefs and service standards.
• Drive optimisation around qualified-lead volume, cost per qualified lead and lead quality.
• Challenge agency recommendations and ensure accountability for business outcomes.

SEO, Content, Social & Creative

• Guide SEO, AEO and GEO strategy, including technical SEO, content visibility and AI-led search.
• Direct social media, content, design and video teams to support lead generation and programme communication.
• Ensure brand consistency and content accuracy across channels.
• Lead nurturing across Email, WhatsApp, SMS, CRM workflows, remarketing and custom audiences.
• Ensure disciplined CRM processes and a strong marketing-to-sales handover.
• Lead the web team responsible for websites and landing pages, with a focus on conversion, speed, tracking and release quality.

CRM, Lead Nurturing & Web

• Lead nurturing across Email, WhatsApp, SMS, CRM workflows, remarketing and custom audiences.
• Ensure disciplined CRM processes and a strong marketing-to-sales handover.
• Lead the web team responsible for websites and landing pages, with a focus on conversion, speed, tracking and release quality.

Analytics, Budget & Performance

• Own qualified-lead and cost-per-qualified-lead targets within approved budgets.
• Work with Data & Analytics on dashboards, attribution and performance tracking.
• Present performance, risks and corrective actions to senior management.
• Collaborate closely with Sales, Academic, Technology and Finance teams.

Team Leadership

• Lead approximately 25 professionals across Campaigns, SEO/AEO/GEO, Nurturing, Social Media, Content, Design, Video and Web.
• Establish clear KPIs, workflows and accountability.
• Coach team leads and build a stable, high-performing marketing organisation.
• Leverage marketing automation, AI-enabled workflows and agentic AI to improve productivity and customer journeys.

Company Description Texila American University Consortium (TAU-C), headquartered in India, is the holding company for a group of global educational institutions, including Texila American University Guyana, Texila American University Zambia, and Texila e-Learning. The consortium delivers a range of academic and professional programs to a diverse international student body. TAU-C and its subsidiaries currently educate and train more than 4,000 students from over 70 countries. The organization focuses on high-quality, accessible education and continuous innovation in teaching and learning. Team members join a multicultural environment with opportunities to impact learners across multiple regions.

Role Description This is a full-time, on-site Sr. Digital Marketing Manager role based in Texas, United States. The Sr. Digital Marketing Manager will plan and execute digital marketing strategies to increase brand awareness, drive qualified leads, and support student enrollment for TAU-C and its institutions. Daily responsibilities include managing social media campaigns, optimizing online advertising, overseeing email marketing and landing pages, and monitoring performance across digital channels. The role involves analyzing web analytics, preparing performance reports, and using data insights to refine campaigns and improve ROI. This position will collaborate with cross-functional teams, lead vendor and agency relationships, and ensure all digital communications align with brand guidelines and organizational goals.

Location: Coimbatore

Experience: 10–15 Years

Reporting to: VP – Sales & Marketing

Team: Digital Marketing, Marketing Technology & External Agencies

Key Responsibilities

Performance Marketing & Growth

• Develop performance marketing strategies aligned with enrolment and qualified-lead targets.
• Define channel mix, budgets, timelines, priorities and ownership across markets and programmes.
• Use customer, market, competitor and campaign data to continuously optimise performance.

Agency & Paid Campaign Management

• Lead and govern 2–3 performance marketing agencies across Google, Meta, YouTube, TikTok, Snapchat, Reddit and other relevant platforms.
• Set agency KPIs, briefs and service standards.
• Drive optimisation around qualified-lead volume, cost per qualified lead and lead quality.
• Challenge agency recommendations and ensure accountability for business outcomes.

SEO, Content, Social & Creative

• Guide SEO, AEO and GEO strategy, including technical SEO, content visibility and AI-led search.
• Direct social media, content, design and video teams to support lead generation and programme communication.
• Ensure brand consistency and content accuracy across channels.
• Lead nurturing across Email, WhatsApp, SMS, CRM workflows, remarketing and custom audiences.
• Ensure disciplined CRM processes and a strong marketing-to-sales handover.
• Lead the web team responsible for websites and landing pages, with a focus on conversion, speed, tracking and release quality.

CRM, Lead Nurturing & Web

• Lead nurturing across Email, WhatsApp, SMS, CRM workflows, remarketing and custom audiences.
• Ensure disciplined CRM processes and a strong marketing-to-sales handover.
• Lead the web team responsible for websites and landing pages, with a focus on conversion, speed, tracking and release quality.

Analytics, Budget & Performance

• Own qualified-lead and cost-per-qualified-lead targets within approved budgets.
• Work with Data & Analytics on dashboards, attribution and performance tracking.
• Present performance, risks and corrective actions to senior management.
• Collaborate closely with Sales, Academic, Technology and Finance teams.

Team Leadership

• Lead approximately 25 professionals across Campaigns, SEO/AEO/GEO, Nurturing, Social Media, Content, Design, Video and Web.
• Establish clear KPIs, workflows and accountability.
• Coach team leads and build a stable, high-performing marketing organisation.
• Leverage marketing automation, AI-enabled workflows and agentic AI to improve productivity and customer journeys.

What We're Looking For

• 10–15 years of experience in digital marketing, with a strong foundation in hands-on execution.
• Proven experience in performance marketing, paid campaigns, SEO or digital marketing operations earlier in your career.
• Strong understanding of PPC, SEO/AEO/GEO, CRM, lead nurturing, social media, websites, landing pages, analytics and attribution.
• Demonstrated experience managing multi-disciplinary teams and external marketing agencies against performance targets.
• International or multi-market marketing experience is strongly preferred.
• Service-industry experience is preferred; higher-education experience is an advantage, not a requirement.
• Strategic, commercially aware, data-driven and technology-oriented.
• Willingness to be based in or relocate to Coimbatore; this is an office-based role.

Thanks & Regards

Varun

Manager TA